Slogan:"Stimulate Your Senses" and "Everybody Experiences it Differently.” These slogans areintended to make the gum sound Like an amazing experience and includesindependence so the people think ifthey buy it they are special and unique.Print Advert:The image of 5 gum is cool and Sci-fi. 5 have used fire and ice todescribe the power of the gum and comparing it to the 4 elements linking each one to a different flavour. The colours used, such as yellow is associated with excitement, thrills and danger. These features would most likely attract teenagers looking for enjoyment and danger. The blue colour is linked to calm and cold. I is also shown in crystal-like-shapes referring to rich and expensive gems such as sapphires. These two flavours may be advertised to attract two different genders; yellow, male and blue, female.Audience:These adverts are aimed at teenagers and young adults as these magical like images may appeal to a more young and imaginative mind.

WRIGLEY’ S 5 GUM