tarmac
DESCRIPTION
A marketing case study analysis on tarmacTRANSCRIPT
PowerPoint Presentation
Introduction
FounderEdgar Purnell Hooley
Tarmac group is divided into three main business.
1.
Products & Services Blocks and Mortar Screeds & Flooring
Other productsPacked ProductsCement and LimeConcrete productsFoundry SandsWinter ProductsAnd much more.
Mission StatementTo be the first choice for building materials and services that meet the essential needs for the development of the world in which we live.Purpose of the case studyHow tarmac diverse workforce culture is the source of competitive advantage?
Change Management StrategyShift from Autocratic style to coaching style management.
CSR activitiesHandling waste disposal to protect environment.Making movement of goods energy efficient.
ANY Question????