Rockers and Rebels

Katie  Beth  White  

Demographics

•  Generation:  Generation  Y  Female  •  Age:  21-­‐30  •  Education:  Graduated  from  SCAD  •  Job:  Stylist,  Fashion  Marketing  Manager  •  Income:  $60,000-­‐$90,000  •  Marital  Status:  Engaged    •  Residence:  Atlanta,  Ga  •  Class:  Middle  to  Upper  Class  

Psychographics •  Fashion  Forward  •  Fitness  and  health  enthusiast      •  Creative  mind  •  Free  Spirited  •  Spiritual/Involved  in  church  &  women’s  ministry    •  Fashion  Entrepreneur    •  Developing  a  business  plan      •  Buys  based  on  quality    •  Shares  opinions  about  products  and  services  •  Social  Media  and  Blogging      •  Loyal  to  fashion  brands  and  prefers  boutiques  •  Changes  hairstyle  every  6  months    •  Often  uses  natural  and  organic  beauty  products  •  Family  oriented    •  Plays  on  USTA  tennis  league    •  Attends  concerts  •  Enjoys  photography  and  mixed  media  painting  •  Drives  a  LR2  Landrover  •  Travels  to  tropical  beaches  and  parent’s  lake  house  •  Enjoys  sightseeing  and  trying  new  restaurants    •  Coffee  and  chocolate  connoisseur        

Our Girl: Willow Jolly

Our Target Market Consumer

Willow  loves  exploring  every  chance  she  can  get,  while  finding  inspiration  for  her  future  boutique.  You  can  always  find  her  having  fun  with  her  best  friends,  and  she  doesn’t  go  anywhere  without  her  unique  engagement  ring.  She  is  involved  in  her  community  and  works  full  time.    

Home

Shopping

Listens and Watches

Favorite Reads

Eats and Treats

jenis  ice-­‐cream,  sun  in  my  belly  café,  octane  coffee  

Style

Active Lifestyle

Muses