TARGETING OPPORTUNITIES

ON TVNZ.CO.NZ

TARGETING OPPORTUNITIES

DIRECT RESPONSE TARGETING WITH THE MARKETPLACE TEXT-LINKFor clients with direct response marketing objectives, the marketplace text-link is the perfect ad placement to use to achieve your goals.

The logo and text creative, along with a strong call to action message makes the Market Place Text-link a powerful performance ad unit to drive direct response.

CONTEXTUAL TARGETINGBy utilising TVNZ key word targeting, clients can target key sections and articles relevant to your business.

Contextual Targeting reduces wastage by increasing the ability to niche target people reading about subjects relating to your product/business.

TARGETING OPPORTUNITIES

RETARGETING

TVNZ’s re-targeting allows advertisers to re-capture lost sales by connecting businesses with their past website visitors, so there is an increased likelihood of a completed transaction.

How it works is, TVNZ can re-serve the same advert or a different advert to people who have expressed an interest in your product or service previously.

FURTHER OPPORTUNITIES

GEO-TARGETINGUtilise TVNZ Geo-Targeting to narrow in on key cities within NZ relevant to your businesses. Example: Target Aucklanders.

ISP TARGETINGAdvertisers can target specific ads towards key ISP providers, through TVNZ ad serving system.

TIME OF DAY / DAY STRATEGY TARGETINGClients can maximise impact by specific day or time of day targeting strategies.

INCREASING REACH WITH FREQUENCY CAPPINGAdvertisers needing brand/product reach, can optimise their digital campaigns, by adding in frequency caps to their campaigns to increase reach.