targeted esp product overview (direct selling) july 2012

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Enterprise Social Port TM Social Enterprise Empowered Business challenges Despite social media gaining mass adoption and significance, businesses are challenged when trying to manage and monetize these new capabilities. Corporate teams are burdened with using unreliable and unsophisticated tools to get a handle on social communication. In order to justify any investment, companies today need to clearly understand how putting time, effort and resources into social marketing will benefit the long term business objectives of the enterprise. Solution Benefits Protect your brand Create consistent and effective social marketing messages that can be promoted by each distributor through their own social media networks. Monitor every communication within your entire network. Maintain compliance and manage liability Archive and manage all social communication on a global level. Create rock solid capabilities for communication management and insight. Monitor your brand “buzz” Clearly understand what is being said about your brand, who is saying it and respond immediately to any brand attacks. Monitor competitors and overall sentiment on the social web. Maximize engagement and reach Coordinate and administer all users seamlessly “In the four months using the Targeted ESP TM solution, the traffic to my website has soared. I am now seen as an expert in my field and people are following what I have to say. The end result is that I am making more sales and people are asking about my business. - Vic Levinson, Prime Telecomunications Spend less time “DOING” social and more time “BEING” social Targeted ESP TM - Direct Selling & Multi-Level Marketing Product Overview: Targeted ESP TM is the first and only social marketing solution designed specifically for direct selling companies. Empowering your distributors to be more effective in less time is the key to maximizing results. Keeping your brand safe and easily managing thousands of users is the key to true corporate compliance. Targeted ESP TM enables you to create, manage, measure and optimize every aspect of social marketing. The bottom line? Increased sales and recruitment with total visibility and business information. ESP TM Targeted ESP TM connects corporate leadership with every distributor and allows effortless social media content distribution and unified workflow. With all communication on one platform, data visualization and groundbreaking analytics lets you know what is working and how to refine your efforts. Bringing all communication into one easy to use application, Targeted ESP TM delivers true social CRM and business intelligence while eliminating the headaches of using many disparate tools. Direct selling is all about connecting people and starting a true conversation. Leverage the power of word- of-mouth communication and grow the size of your distributors’ networks dramatically and efficiently. best-in-class software platforms provides unified user controls and user experience. Define, measure and demonstrate the return on investment of social marketing The most important aspect of any investment is knowing what affect it has on your core business objectives. Targeted ESP TM delivers clear, concise and intuitive data and is the ONLY solution that gives you complete control of your social communication. Robust administrative capabilities allow for easy management of a large number of users. Integration with

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Enterprise Social Port TM Social Enterprise Empowered

Business challengesDespite social media gaining mass adoption and signi�cance, businesses are challenged when trying to manage and monetize these new capabilities. Corporate teams are burdened with using unreliable and unsophisticated tools to get a handle on social communication. In order to justify any investment, companies today need to clearly understand how putting time, e�ort and resources into social marketing will bene�t the long term business objectives of the enterprise.

Solution

Bene�ts

• Protect your brandCreate consistent and e�ective social marketing messages that can be promoted by each distributorthrough their own social media networks. Monitor every communication within your entire network.

• Maintain compliance and manage liabilityArchive and manage all social communication on a global level. Create rock solid capabilitiesfor communication management and insight.

• Monitor your brand “buzz”Clearly understand what is being said about your brand, who is saying it and respond immediately to anybrand attacks. Monitor competitors and overall sentiment on the social web.

• Maximize engagement and reach

• Coordinate and administer all users seamlessly

“In the four months using theTargeted ESPTM solution, the tra�cto my website has soared. I am now seen as an expert in my �eld and people are following what I have to say. The end result is thatI am making more sales and people are asking about my business.- Vic Levinson, Prime Telecomunications

Spend less time “DOING” social and more time “BEING” social

Targeted ESPTM - Direct Selling & Multi-Level MarketingProduct Overview:

Targeted ESPTM

is the �rst and only social marketing solution designed speci�cally for direct selling companies. Empowering your distributors to be more e�ective in less time is the key to maximizing results. Keeping your brand safe and easily managing thousands of users is the key to true corporate compliance. Targeted ESP

TM

enables you to create, manage, measure and optimize every aspect of social marketing. The bottom line? Increased sales and recruitment with total visibility and business information.

ESPTM

Targeted ESPTM

connects corporate leadership with every distributor and allows e�ortless social media content distribution and uni�ed work�ow. With all communication on one platform, data visualization and groundbreaking analytics lets you know what is working and how to re�ne your e�orts. Bringing all communication into one easy to use application, Targeted ESP

TM delivers true social CRM and business

intelligence while eliminating the headaches of using many disparate tools.

Direct selling is all about connecting people and starting a true conversation. Leverage the power of word-of-mouth communication and grow the size of your distributors’ networks dramatically and e�ciently.

best-in-class software platforms provides uni�ed user controls and user experience.

• De�ne, measure and demonstrate the return on investment of social marketingThe most important aspect of any investment is knowing what a�ect it has on your core businessobjectives. Targeted ESP

TM delivers clear, concise and intuitive data and is the ONLY solution that

gives you complete control of your social communication.

Robust administrative capabilities allow for easy management of a large number of users. Integration with

Enterprise Social PortTM

Key Features Include:

Multi-Network IntegrationOne tool to manage Facebook, Twitter, LinkedIn, Google+ and the most popular blogging platforms. Options include video email, text and many more.

Targeted ESPTM - Direct Selling & Multi-Level MarketingProduct Overview:

The features in the Targeted ESPTM

platform have undergone world class design to ensure both usability and intuitive organization. Bene�ting from our host of global brands, the Targeted ESP

TM

tools provide one easy to use engine for all of your social marketing needs.

ESPTM

ESPTM

For more information or to schedule a personal demonstration:Call 866.738.8768 or email at [email protected] or visit www.thetargetedgroup.com

Targeted ESP and the Targeted ESP logo are registered trademarks or trademarks of The Targeted Group Incorporated in the United States and/orother countries. All rights are reserved 2012. Printed in the USA.

The Targeted Group 1900 South Blvd. Suite 304 Charlotte NC 28203

Robust PublishingPost to multiple accounts at once or schedulecontent in advance for easy campaign management. Detailed work�ow available for every channel.

Social MapTM

Visualize and manage social contacts across all networks. Sort, �lter and segment your social connections and execute targeted marketing with social CRM.

Social Listening and Monitoring PlatformMonitor keywords, identify in�uencers and track sentiment across the entire social web. Identify global trends & engage important brand advocates.

Advanced User ManagementComprehensive group and role-based permissions for complete activity oversight and management. Designed speci�cally for the scale and velocity of

User Dashboard and ControlsCustomizable view of social activities that helpgrow networks, engage target audiences and increase in�uence.

Corporate-Provided ContentSearchable content repository for distributors to post approved/e�ective social messages andblogs with one click.

Conversation ManagementView and respond to comments directly withinthe platform or assign to a team member throughan advanced work�ow and approval process.

Social AnalyticsMeasure key performance indicators and identifysocial trends through customized reports. Full command center dashboards and data.

Complete Social ArchivingSearch and export a complete archive of all socialactivity for compliance needs and longevity ofsocial posts and conversations.

TM

We arm your representatives with a vast library of pre-approved, ready-to-post content and a revolutionary tool to help them visualize, segment and interact with their growing network. At the corporate level, we provide a centralized dashboard and robust analytics for unprecedented visibility and control.

The result is an enterprise-level system that lets you monitor, manage and measure your organization’s entire social e�orts in one place.

direct selling and multi-level marketing companies.

Targeted ESP is speci�cally designed for direct selling and multi-level marketing organizations.

ESPTM

Targeted ESPTM -

Product Overview:

Targeted ESPTM

is designed to accomodate several di�erent roles within the organization. From basic employee accounts to corporate command center capabilities, Targeted ESP

TM

is the ONE solution for all users.

Basic Premium Enterprise Pro Command CenterCapability

Social Account Aggregation

Receive Syndicated Content

Social MapTM Visualization

Engagement Tracking Data

KlusterTM & Grouping Controls

Aggregated Data Analytics

Complete Social Archiving

Work�ow and Approval Management

Enterprise User Management

Create Permissions, Division and User Groups

Dashboard and Reporting Suite

Direct Social Monitoring

Content Creation and Syndication Work�ow

Social CRM and Campaigning

Marketing Data Analytics

Import / Export Capabilities

Targeted ESP and the Targeted ESP logo are registered trademarks or trademarks of The Targeted Group Incorporated in the United States and/orother countries. All rights are reserved 2012. Printed in the USA.

The Targeted Group 1900 South Blvd. Suite 304 Charlotte NC 28203

ESPTM

RSS Integration

Basic Reporting

User Account Chart

Direct Selling & Multi-Level Marketing