Sustainability in Beauty Products

Sustainability in Beauty ProductsSustainability-1Natalie Wilcox, Liz Ingold, Jessica Tucker, Daniel SnowIndustry AnalysisOversaturated industry demands innovationAbsence of sustainable owned brands among big-box retailersChanging consumer preferencesEmergence of sustainable campaigns and joint summits

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SW T StrengthsWeaknessesOpportunitiesThreatsSuccess of owned brands Success of Simply BalancedCommitment to improving sustainability of products and contentsUntapped market segment Discrepancy between target market and average consumerWalmarts similar goalsWhole Foods and Earth Fare experienceDeclining industrySustainable beauty product lineIncentive programSetting trendsHarnessing consumers who want sustainable and cost efficient items

Market AnalysisMarket has grown 6% since 2012Price Sensitive vs. Environmentally Aware Consumers

Private label success 81%Dual appeal of sustainable private label brandCreate a Sustainable BrandLiquid Soap (2)Organic Liquid Soap (1)Ph BuffersDispersing AgentsAdditives (color/perfume)ConditionersThickenerFoaming AgentPreservatives-Emulsifier-Special Ingrediants (anti-dandruff, oily hair, ect.)Surfactants (15-20% of composition)Essential oilsVegetable glycerinOther plant based oilsNearly 20% of non-organic soap is reliant on crude oil. The costs of producing organic soap are less volatile than producing non-organic soap. (3)

Success Factors:In the PowerPoint we should be able to format more efficiently and use footnotes to provide source information.Incentivize RecyclingWhy is this important?Since 2010, Target has been able to recycle over 1500 tons of plastic and 7000+ tons of plastic bags.Over 94 million people in the US were using reusable grocery bags last spring.American consumers respond favorably to loyalty programs.6

ConclusionBenefits of recommendations:Harness market segment of cost conscious, sustainably-minded consumersIncrease owned brand salesChange consumer perceptionsInspire new industry trendsMeet and exceed sustainability goals

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