Target BD Ltd.

Company Slogan

Sample Presentation

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About Target

• An Israeli based company, founded in 2013• Main shareholders

• acmeVentures (TASE:acme)• Guy Horesh(Founder)

• Target has developed a unique technology for software applications roaming • Patented (pending) ‘atomic application mapping model’• Seamlessly transferring applications from one PC to another or to any media in an instant• Applications, once transferred, function normally on destination media

• Target technology solution enables the offering of multiple related services:• Applications, settings backup and synchronization• Automatic applications repair• Application rent / “pay per use“• Application deployment and support

• Target’s product, PickUsApp (an application transfer tool) is ready for internal Beta

• Based on its unique, proprietary and patent protected technology, Target is about to launch the world’s first Application Management SaaS platform.

• Target’s SaaS platform offering will include:

Application Services

• Application transfer

• Application automatic repair

• Application rent / “pay per use”

• Application deployment and support

Application and Data Services (with partners)

• PC Migration ( e.g: integration with Microsoft data transfer tools)

• Application, Settings and Data Backup ( e.g: integration with Mozy, EMC)

• Application, Settings and Data Synchronization (e.g integration with BeinSync)

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Our SaaS ModelLogo

PickUsApp – Live Demonstrationwww.pickusapp.com

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User Problem:

Inaccessible IT to end users (Consumer and SOHO segments)• In-depth understanding of applications and OS required• Multiple tools and skills required• Time consuming and error intense (Human Error)

• No end-to-end solution simplifying the process exists

Target Solution:

Automatic , online, One-Stop-Shop solution for Applications Management for the Consumer and SOHO market

User Benefits: • Time • Money • Error Free

Software applications are critical

Market Overview

• Application transfer segment:• More then 800M PC where sold from 2010-2016 (source: IDC)

• Circa 600M PC will need to migrate to Windows Vista, where only 200 Million (35%) will be preloaded with Vista by end 2009 (Microsoft provision)

• About 70M in US alone, have more then 1 PC’s at home and need to sync multiple computers

• The Virtual Desktop market is estimated at more than $10 Billion (source IDC Backup services)

• IDC estimates revenue for the worldwide Online Backup Services market to reach $715 Million by 2016, representing a 33.3% compound annual growth (CAGR) between 2010 and 2016

• More than 50% of spending in this market will be in North America in earlier years

• Application Auto Repair segment: No such comprehensive solution exists!

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Market Overview

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T-App Market Segments ($)

$0$500,000,000$1,000,000,000$1,500,000,000$2,000,000,000$2,500,000,000$3,000,000,000$3,500,000,000$4,000,000,000$4,500,000,000$5,000,000,000

20082009201020112012

Time

Reven

uesBackup

Syncronization (USA)

XP2Vista Migration

PC Migration

Segmentation Analysis

Target Technology

Discovery: “Application Atomic Model“

• Software application particles are elements (e.g. files, registry, etc), components, features, products and associations between them.

• The same application on different computers is composed of the same particles (almost)

Diagnosis:

• By handling application’s particles and associations according to their properties and needs, the application can be mapped, reinstalled, mobilized, released, changed, etc.

• An IT solution found for a software application on a particular PC may be automatically applied to any PC running the same application.

• Relatively small 2-3 TB repository of application particles may hold all possible (windows) applications as well as dedicated IT solutions to handle those applications.

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Target Technology

• Application Mapping:

Target has developed a unique technology for automatically discovering particles and associations of already installed applications or installation packages.

• Application Transformations:

Target has developed a proprietary platform in order to enable the different transformations to the existing software application map: ( e.g. reinstall, mobilize, change , release) by handling application program particles and associations according to their properties and needs.

• Application Repository:

Target's platform utilizes 2 central repositories, the Software Components Repository and the IT Solution Knowledge base. As the usage of the platform increases, both repositories automatically accumulate new software components and IT solutions, enabling a broad and constantly growing service offering by Target's platform.

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The Target’s Ecosystem

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Business Model

• Target utilizes “Software as a Service” as a major market vehicle for its business model.

• Target service offering is based upon charging customers per activity or activity packages, tailored to their usage patterns, reflecting optimal consumer value.

• Transfer Application Service - a dime per application transfer

• Minimum 1$ (0.5$ for transaction overhead)

• Maximum 50$ for 100 applications (compare 50$ for PC Mover)

• 25$ per/month unlimited plan

• Discounts for bulk amount

• Automatic Repair Service – 5$ per application Repair

• Online Application and Settings Backup and Synchronization

• $7.5/mo. unlimited plan (compare $5/mo. unlimited data backup by Mozy, EMC)

• Discounts for long term subscriptions (1 year, 2 years, 3 years)

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Competitive AnalysisApplication Management Services

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• Target offers a unique and proprietary solution for roaming and managing software applications for consumer and SOHO.

• Target is the only company capable of offering a complete “one stop shop” end-to-end application management solution.

Type WECT, Microsoft

PCMover, Laplink Mozy, EMC Target

Application Transfer YES YES NO YES

Application Backup Partially Partially NO YES

Application Repair NO NO NO YES

Supported Applications ~ 100-200 ~200-300 NO UNLIMITED

Supported Platforms XP to Vista W2K => W2K=> W2K= >

SaaS NO NO YES YES

Multiple Usage NO NO NO YES

Go To Market Strategy

• Target’s Go-To-Market Strategy is based on indirect channels and direct sales (via online

distribution of its products from the company’s web site and non online sales).

• Approach to potential indirect channels for distribution, shall include:

• H/W resellers: Dell, HP, Toshiba.

• Retailers: PC word, Best Buy.

• ISP: AOL, EasyNet, AT&T

• VMWARE for Transfer Applications (Virtual Desktop market)

• Direct online marketing, shall include:

• SEM, SEO

• Affiliates and social/viral distribution: Cnet, Affiliate-Future, Facebook , X-Place

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Exit Strategy

• Target’s is geared towards excellence, holding a long term approach, building a

strong and sustainable brand to be positioned as the market leader in its

domain, constantly in pursue of its goals and objectives and strategically led by

a team of professionals.

• Target might engage, by the inertia of the business, in an exit opportunity in the

form of an M&A by a major market leader, who has identified product and/or

service synergy with Target, such as:• PC Integrators, such as Dell, HP

• Software solution vendors, such as Microsoft, IBM, HP

• Online service providers, such as Google, Yahoo

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Use of Proceeds

• Target will use capital raised in its 2nd round of financing for the following purposes:

• Convert “PickUsApp” to SaaS• Commercialize Target’s SaaS platform offering:

• Launch 1st phase services :Application Transfer, Backup and Repair• Set the grounds for 2nd phase services

• Management Team • Launch “Go to Market Plan”

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Category Allocated Funds

Technology & Infrastructure 450,000

Personnel 2,000,000

Marketing and Channels 300,000

Contingency 250,000

Total ($) 3,000,000

P&L

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Year 2012 2013 2014

Revenues 1,824 575,171 3,037,352

Total Expenses 786,932 2,274,988 2,842,766

Net Income (785,108) (1,699,817) 194,586