Target Audience Research

HMAP

What questions we asked

• Would the following themes appeal to your age group: school location, dancing, vibrant colours, funny narrative, 80’s theme

• What makes you more active when watching a music video?

• What is your favourite genre of music video?

• What would typically expect from a hip hop video

Typical Answers• When asked what makes you feel more active answers were: good

looking girls, catchy beat, entertained if the beat is fast paced, funny narrative, bright colours, & dancing

• The favourite genre of music video was pop however hip-hop followed straight after

What we found out about our audience

• The majority were aged 16 and over• In a music video they are typically looking

for bright colours, funny narratives and good looking people.

• However, when we asked what they are typically looking for in a hip hop video, they responded stacks of money& guns. This is because the question wasn’t worded appropriately. What we were looking for was an 80’s hip hop video, and the sample assumed we were talking about modern hip hop video’s.

What people expected within an 80’s hip hop video.

• Here is our graph of the results of what our audience expects of an 80’s music video:

Our target audience

• We have decided from appropriate research, that our target audience will be teenagers who can enjoy an 80’s hip hop video with a fun modern spin