Target Audience Profile

Representing my Target Audience.

Target Audience ProfileMy target audience for my music magazine are ranging from the ages 16 and over. Also this magazine is a unisex publication.

The types of people that’ll be attracted to my magazine are those who are obviously interested in hip-hop. This is because I can relate to this meaning this is one of my favourite genres. So I know how the bases of how hip-hop magazines look. Also the type of people who are into hip-hop magazines are those who are outgoing and full of life.

Looking at the JINCARS scale the type of people who will read this magazine are those who are C1, C2, D and E. These group are the type of people who are; cleaners, agencies, carpenters, teachers, retail workers etc. I say this because group A and B probably wouldn’t have time to read magazines let alone hip-hop magazines, unless that is their hobbies.

Target Audience ProfileDemographics of my music magazine:

Age: 16+ - This is because language may be used are at a higher level of understanding.

Gender: Male and Female – this is because the magazine talks about both genders.

Race: All types of race but particularly black – the reason why in particular black people is because hip-hop was created by African American people which are black people.

Nationality: USA and UK – this is because this hip-hop artist was known worldwide and this may be an exciting magazine for them.

Religion: All types – the reason for this is because it doesn’t violate any religious views.

The gratifications through features of my magazine are; Competition, Gossip, Free Downloads, Exclusive Interview

TaskSections/articles that could be presented in the

publication:

- Gossip – this will also attract the audience because they’ll like to see what is the cause of what has happened.

- Top 10 music in the charts – this information is interesting for the audience this is because it shows the latest song.

- Competition – win an iPad: this will attract my target audience since this generation stereotypically are interested in gadgets and the iPad is a known gadget.

- Exclusive interview – this exclusive interview will be very interesting for those who are a big fan of hip-hop. The interviewee will be a known hip-hop artist. Which will attract people reading my music magazine.

Features.For the layout off my music magazine and from what I

have seen from other hip-hop influenced magazine such as Vibe and XXL; the artists take a medium close up shot. And this is the artist that will be exclusively interviewed. Plus my magazine is a limited edition magazine. Also the artists have a tough face with piercing eyes which is almost intimidating.

The colour scheme used in hip-hop music magazines are mainly red, black, gold, white. Red can be associated with desire, a sexual feel due to how hip-hop portrays and objectify women. Black shows the dark side to hip-hop. Gold shows connotations of wealth and riches.

Also in hip-hop magazines colloquial language is used, for example they use words such as ‘wicked’.

The typography used in the masthead, articles, sub heading etc. Are there to crab the audiences attention.

Reader Profile

The type of advertising I would encourage to be on my magazine are, hip-hop artists who are featured in movies, new/out in store albums, concert dates.

Editor

Surveys

If I was to work with the editor of my magazine I would find links between other part takers of my magazine. For me to condone in a sponsorship both our needs and wants should be met; they would want in return for me to advertise them. Which would be me compromising as well as them. Which leads to one good turn deservers another.

I would work with the editors so that the language used will attract the target audience. As well as intrigue the audience with features.

Extension TaskPROTO - TEEN

Top of the Pops relates to this music fan profile. The reason why this magazine appeals to Top of the Pops is because the age range is from 7-12. As well as they like listening to Atomic Kitten and Westlife, which are pop groups.

RUDE BOY

The magazine that relates to this music fan profile is XXL, this is a hip-hop magazine. The reason why I know XXL music magazine relates to this is because he is into hip-hop, drum ‘n’ bass and a bit of R&B. Also the age range is 13-19.

RECOVERING ROCKER

Rock magazine relates to this music fan profile. I know this because this music fan profile tells me that the fan like to listen to music from the 60’s. The ages that are interested in this from this profile are 50 and over.

The stereotyping from these music fan profile suggest that roughly these ages mentioned are interested in these genres or magazines. Also the stereotypical demographics doesn’t necessarily mean that people who are represented in the profiles means its true.

My own Music Fan Profile

Yagga Yo

Age:16 upwards