This is Brooke she is 18 years old and enjoys going clubbing, and listening to the music she hears in clubs. Her favourite artists are Calvin Harris, Example and David Guetta.

In her spare time Brooke enjoys going out with her friends to concerts and going to different night clubs,. But when she isn’t out with her friends, she usually watches MTV or goes on Youtube to listen to the latest music.

Brooke is in her first year of university and she is studying media. When she is older she would like to work for a magazine company, so she attempts to buy a couple magazines every now and then.

Her favourite magazine is Mixmag, as it keeps her updated with most of the latest music she hears in clubs. Seen as her university, Brooke only has a part time job. She works as a sales assistant in HMV on Sundays and earns £5 an hour. Her parents pay for her university and provide her with food and essentials so she likes to buys all other stuff such as clothes, magazines and music with the money she has earns.

She spends most of her money on Itunes music for her phone and her Ipod so she can listen to music on the go. She also spends it on clothes similar to the ones she sees celebrities wearing on magazines to look good when she is clubbing. She saves £4.20 a month for a magazine.

Target Audience Profile

The name of my music magazine is “BOUNCE” which is a short, snappy and therefore easy to remember. My magazine would be ideal for Brooke as it is a dance style music magazine targeted at 17-27 year olds who go to clubs and enjoy listening to the latest music they hear in clubs.

“BOUNCE” comes out once every month and costs £3.50, it is slightly pricey, but is reasonable for what you get. It will keep her up to date with the latest music, fashion, and will also tell her which clubs are currently the best. The colours I have used are pink which appeals to females like Brooke, also a green/ blue colour which attracts the males and white which is a natural colour and links the other two together.

The mode of address of my magazine is informal , which is easy to read and makes the magazine more relatable for target audience. It’s straight to the point giving you a brief summary of all the key information. This is due to the audience not wanting to read very detailed and descriptive paragraphs, they are simply after the key elements.