Target Audience

Imaginary Entity

• I have decided to focus my Magazine on the Indie Pop and R&B genre. My Target Audience will have interests in vintage: music, fashion, home wear and make-up. It is intended for Women between the ages of 18-28. The people interested in my Magazine would be in higher education or in according to the National Readership survey they would fall into the C1 category (lower middle class -supervisory or clerical, junior managerial, administrative or professional) or B ( Middle Class- intermediate managerial, administrative or professional)

Lifestyle

• My magazine will be bought weekly as my target audience have a fairly high disposable income however it will be reasonably priced so women in education will be able to afford the magazine too. They regularly attend gigs/concerts so my magazine will feature opportunities to win free tickets and information on gigs. They also have a keen interest in newest technology and will preferably own an Iphone, as they will have an eclectic range of music. There will also be a chance to win an Iphone. Their favourite colours would be pastel which is what I intend to include within my magazine.

Imaginary Entity Questionnaire

What gender are you? Female

What age range are you? 18-28

What is your profession status? Full time education / full time work

What are your Hobbies/ Interests?

Concerts/ Gigs/Shopping/Fashion What is your favourite Music

genre? Indie Pop/Jazz/R&B

How often do you purchase music magazines? Weekly

How much would you usually spend on a magazine?

£2.00-£2.50 Who would you prefer to be on the

cover of a music magazine? Single Artists

What Colours do you prefer? Pastel Colours/Pink/White

What type of phone do you own? Iphone