target audience

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Post on 19-Jul-2015

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Page 1: Target audience
Page 2: Target audience

18-25

I think this age range is appropriate because it is a student age which I think is the common age range for people watching short films due to courses but also as it isn’t so popular so more students will want to discover them.

For the storyline, I think you would need a mature enough audience to want to watch it as it can be upsetting

Page 3: Target audience

26-32

This is also a reasonable age range for the short as they aren’t popular and maturing adults might not have enough time or the knowledge of short films to watch. However, they are still young enough to know more about them than anyone older I think.

Certain they are mature enough to want to watch a sad war film whereas it wouldn’t be first choice by teenagers.

Page 4: Target audience

I do believe the primary audience majority would be students as this is a time to explore new things.

With little disposable income, short films are cheaper to watch either online or going to independent cinemas rather than a blockbuster movie in multiplex cinemas.

New technologies and social networking might build up popularity for short films and 18to 25 years olds are big users of the internet and social networking.