the Business of ScienceTapping into

Your Start is Our Art● Start a business through our project management and mentoring of entrepreneurs

● Start learning through our customized training and classes

● Start your career through our virtual internships

Robert Braathe, MBA: Created Braathe Enterprises in 2005.

Professor, Business Trainer, Mentor. Project Manager, Director of the

Virtual Internship Program

Michelle Przedwiecki, MPH: Professor, Curriculum Consultant,

Program Developer, Business of Science Program, Work Happy BE

Healthy Program, Project Mentor in the Virtual Internship Program

Project Management and Business Planning

The Business of Science Program at Braathe Enterprises is a collaboration between Robert Braathe, MBA and Michelle Przedwiecki, MPH. With their combined background and experience from the worlds of Business and Science, they can advise their clients on how to bring innovative ideas to the marketplace.

⚫ Disconnect between the innovative ideas and scientific research and the availability of these advances to consumers

⚫ companies that were generating great ideas that were not being fully implemented, or products that were not being marketed clearly.

The goal of this program is to support the idea-generators and the innovators with customized business solutions that help them to bring their products and services to their target market and start changing the world.

Business vs. Science“…commercial success with a new technology usually depends on the exclusive ownership of a critical asset or capability”

“…scientific breakthroughs depend upon the open exchange of ideas and the ability to draw knowledge from many sources.”

-Harvard Business Review, 2014

Establishing a balance between the two will ensure a successful transition between scientific discovery and a marketable product.

Product DevelopmentFrom a science idea to launching the product

The Product

Developm

ent Process

The Product Development Process

Research and Development• Attending trade shows with research-related sessions

• Taking industry-specific courses, in person or online

• Broadening your awareness of industry, market area,

consumer, and industry issues and opportunities

What is the R&D plan into the future?

Planned R&D expenditures over the next year

Your long-term R&D goals

Robert Kearns: Inventor of the Windshield Wiper

• Invented and patented the intermittent windshield wiper• Proposed the idea to Ford and Chrysler but they failed to

reach a licensing agreement, but then started to include similar parts in their new vehicles.

• Kearns won multimillion-dollar judgments against Ford Motor and Chrysler for using his idea, but the main focus of the lawsuit was to defend the US Patent System

Value of Intellectual PropertyObtaining a Patent is a way to receive credit for the invention and protect your intellectual property while also creating a vehicle for sharing the details of the innovation.

Others forms of Intellectual Property

Trade secrets: IP that is not broadcast in the form of a patent but, instead, is held as proprietary knowledge by the organization or individual who invented it. ⚫Even though it is not patented, a trade secret

can be defended legally from theft⚫Trade secrets cannot, however, be defended

from the possibility that someone else might invent the same thing on their own--and possibly even patent it.

Publication: If you disclose your invention “publicly,” such as by publication, lecture, or some other “public” format, nobody else will be allowed to patent your idea subsequently.⚫In U.S. you then have 1 year to file for a patent⚫Database of “specifications”

Prototyping your Product

Obtaining Approval

Launching the Product

Business DevelopmentBuilding and Maintaining a Successful Business

The Product

Developm

ent Process

The Business Development Process

Create Business Model

Build Management Team

Raise Venture Capital

Create Your Brand

*Define product/market niche

*Prepare a business plan

*Protect your competitive advantage

*Produce & Differentiate your product

Business ModelHow will you run your business?

Choose your Business Model:-Product sold to customers (Website/online)

-Selling Wholesale to retailers

-License Product to other companies

-Selling through distributors

Who's your target customer?

What customer problem or challenge do you solve?

What value do you deliver?

How will you reach, acquire, and keep customers?

How will you define and differentiate your offering?

How will you generate revenue?

How your business will operate...

Timelining

Start-up costs?

How will you obtain funding?

Breakeven Point

Next Generation Supply Chain ManagementLeap forward with technology-enabled solutions

7 Primary Aspects of Next Gen Supply Management

Green

Data Driven

Fast

Flexible Global Optimized Inventory

Proactive

Business ManagementThe people behind the operations

Choosing the Right Team● Decisions usually move up the hierarchy however, it can be valuable to

ask for input from employees based on their specialities

● Flexibility○ Switch up the teams○ Allow managers to see if people fit

in certain areas of the company better

● Hiring the Best and Brightest○ Understanding how to pick up

quickly on operations is key to success in team of employees

● Seniority is not Priority○ Time worked at a company doesn’t

determine if they should still be there if another has the merit and skill to remain

Raising Venture CapitalHow to protect your competitive advantage

VentumarketVe

Venture Capitalists focus heavily on the size of the market

-VentumarketVe

Sources of Capital

- Crowdfunding- New Law - Equity Crowdfunding

- UVANY- Small Business Loans (SEFCU)

Social EntrepreneurshipStrong social mission equals program related investments for your business.

Social Entrepreneurship can yield both financial and social returns

Nonprofits Civic-minded Individuals

For-profit businesses

Creating your BrandHow the Science Language needs to be translated to the public

Using Branding and Marketing Strategies to translate complex science into understandable terms for public consumption

Example: The “God” Particle-The subatomic particle called the Higgs Boson which gives mass to matter. -Media loved the name “God” particle-Branding can make a research idea explode with interest in the public eye. First described in 1964 and found in 2013

On the surface it looks like business and science clash like two polar

opposites. While one seeks to find truth through collaboration and

discovery, the other is about maintaining order by ensuring success in a

world driven by competing entities.

Often commercialization is seen to be at odds with the purity of science.

But in practice, business is the vehicle that gets those scientific breakthroughs to the

consumers. The goal of this program is to support the idea-generators and the

innovators with customized business solutions that help them to bring their products

and services to their target market and start changing the world.

Have an Idea? Questions? Comments?

Contact Braathe Enterprises about customized solutions for YOUR business.

Phone: 518-290-0812

Email: info@braatheenterprises.com

Work Citedhttp://www.dummies.com/how-to/content/enhance-your-business-plan-with-research-and-devel.html

http://www.fastcompany.com/3000584/9-ways-great-companies-organize-their-teams-success

http://www.entrepreneur.com/article/70518

http://talkinglogistics.com/2015/04/07/next-gen-supply-chain-management/.

http://grantspace.org/tools/knowledge-base/Individual-Grantseekers/General/inventors.

http://www.dummies.com/how-to/content/defining-your-business-model.html

https://channels.theinnovationenterprise.com/articles/the-7-characteristics-of-the-next-gen-supply-chain

http://www.entrepreneur.com/article/248377.

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