tapping into social media

Reluctant-Entrepreneur.com

Tapping Into Social Media

Mary Ellen BatesReluctant-Entrepreneur.comAugust 17, 2017


SearchDOs and DON’Ts

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DOs

DO remember what you’re searching

People’s thoughts & pointers, not articles

DO plan to browse, not just searchIt’s a multi-step process!

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DOs

DO watch for cluesWhat hashtags are people using?What are they saying?

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DO search social media on GoogleNot comprehensive but more

complex searching

site:twitter.com, site:facebook.com, site:Instagram.com, etc.

site:twitter.com ("urban gardens" OR gardening) millennials

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DON’Ts

DON’T just lurk – participate!

DON’T look for THE answer… look for lots of answers

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Searching Twitter

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What’s Twitter good for?

Pointers to useful resources

Monitor interesting people

Staying up on current trends

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Twitter search hacks

Look for engagementmin_retweets:nmin_faves:nExample:“urban gardening” min_retweets:4

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Twitter search hacks

Monitor trade shows… live!ID the show’s hashtagWatch for speaker resources, ideas, trends

speakers and leaders

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Searching Facebook

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What’s FB good for?

Connecting with local market

It’s your other web site

Get ideas, inspiration

Monitor competition

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Searching Facebook

Good luck!Use “phrase searches”Include your city to focus the searchBe sure to select ALL results

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Monitor yourself & other GCs

Are you responding to reviews promptly?

What do people like/hate?

What does your community say?

What posts get liked and shared?

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Searching Instagram

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What’s Insta good for?

Browsable inspiration

Younger demographic than FBUsers more likely to follow brands they like

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Searching Instagram

Can’t combine concepts, can only search by hashtag or name

Use Google’s site:instagram.cominsteadsite:instagram.com #gardeningwithkidsschoolsite:instagram.com “urban gardens”

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Search, then browse

ID useful retailers, magazines, people to follow

Notice their bios, hashtags, captions, who they follow

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Searching YouTube

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What’s YouTube good for?

Tutorials, how-to, DIYsWhat are other GCs doing?What’s popular? What’s getting the most views?Can you do these too?

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Searching YouTube

Start with a broad search"garden center" (tutorial OR diy OR “how to”)

Then use Filters to narrow, focus, sort

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Insights through Google

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Google Trends

trends.google.com

What words people search with

Trends over time

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Think creatively

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50% of shopping searches start on AmazonBrowse a category to see what’s

sellingSee reviews to ID problems, selling points

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Slide deck is at

Reluctant–Entrepreneur.com/extras(or just text me)

Mary Ellen Bates

+1 303 772 7095

[email protected]

Twitter: @mebs

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tapping into social media

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