Tapped The Business Model

Key activities The main key activity is to actually create the app Possibly staying in touch with the app’s community via a forum

or blog Regularly updating the app with new words

Value Proposition Price Accessibility and usability Design Performance Originality Helpful

Customer Relationships App has regular updates App has a random word of the day feature App remembers user’s name and signs it in sign language as a

welcoming messageCustomers People who need to communicate with other people that are

deaf and/or can only understand sign language Deaf people who need to learn a method of communication in

order to communicate with othersRevenue App will either be free to download and supported by donations

from the community OR app will cost about £1 App could also feature a free or ‘lite’ alternative that only

includes the translator with some advertsChannels Media, e.g. local radio stations and newspapers, posters, online

webpage, appearance on technology TV shows and websitesKey Resources BSL teachers (developers)

Researchers Graphic team Appropriate software (Serif DrawPlus and PhotoPlus are

adequate to develop graphics for the app) MIT App Inventor (This is the program that will be used to create

the actual app after gaining all of the resources that are required)

Costs Paying worker’s wages Cost of software

Key Partners Partnership with BSL teaching groups in order to help the creation of our app and then publicise it