tapcrowd mobile apps and mobile marketing for tradeshows
TRANSCRIPT
Mobile apps & mobile marketing for tradeshows
V2.0, December 2014
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TOPICS
Why TapCrowd?
How does it work
References
Functionalities of your app
Managing your app
Analytics
Mobile marketing for events
Monitizing your app
Services
WHY TAPCROWD?
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International mobile marketing innovator
Mobile Cloud Marketing
Headquarters – Ghent,
Belgium
Founded 2010
20 FTE
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2 platforms that put the marketeer in the driving seat
MOBILE APP BUILDING
PLATFORM
MOBILE MARKETING
PLATFORM
HOW DOES IT WORK
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Self-service app building & app management platform
TapCreator is an online platform that allows anyone to create and maintain
professional native mobile apps for all popular platforms.
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Build an event app in 3 easy steps
1 Select a Flavor 2 Activate Modules 3 Add Content 4 Submission time!
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Manage your apps using a comprehensive backoffice
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REFERENCES
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ART BRUSSELS
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Tradeshow apps
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References
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References
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REFERENCE CASES
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From a tradeshow app to a new revenue model
An attractive revenue model
“Initially our events apps were simple an extra
service towards our visitors.
This has evolved into a new source of
revenue through sponsoring, ads inside the
apps, and lead generation for exhibitors.
Mobile apps have become a crucial direct
communication channel towards our event
visitors.”
Marleen Vanhee
Marketing Intelligence & Communications
Officer - Artexis
CASEThe “BIS beurs” app was monetized by a media partner
(Corelio) of the event organizer.
3 products were sold to exhibitors:
• Premium listing (top listing) in exhibitor catalog
• Banner ads in app
• Sponsoring of photo sharing contest (viral)
MOBILE APP FUNCTIONALITIES
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App functionalities
General Info
List important information regarding your
event. From opening hours & event
location to ticketing information.
Attendees
Allow attendees to easily network which
their peers. Efficient networking has
finally arrived!
News
Keep your audience up-to-date with the
latest event news.
Conference Bag
Visitors can tag content they would like
to take with them e.g. product brochures
from a certain exhibitor.
Session & Speaker Rating
Request ratings from attendees after
sessions and speaking slots.
Exhibitor Catalog
The exhibitor catalog is a list which offers
detailed information on each exhibitor.
Personal Agenda
Your audience will love creating their
own schedule filled with the sessions
they want to attend.
Interactive Floorplan
Easily guide visitors the way with a multi-
level interactive floorplan including
indoor navigation.
Social Media
An integrated Twitter and Facebook feed
with the possibility to send tweets from
within the app with the official event
hashtag.
Ad Banners
Integrated ad banners offer extra
visibility for your sponsors.
Sessions & Speakers
A list with sessions and detailed speaker
information which can be divided into
tracks and rooms.
Push Notifications
Send last-minute event information to all
users of the app. Enable your partners to
send sponsored messages.
Sponsors
List of your event partners with detailed
information.
Live Q&A & Polls
Voting for attendees with live displaying
of results, and asking questions to
speakers (with moderation)
Messaging
Attendees can send messages to each
other to improve networking.
MANAGING YOUR APP
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Easily activate new modules in your app
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Manage content, import Excel files, view reports...
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Backoffice feature overview
Manage your app features
Edit & update app content
Import excel files (attendees, exhibitors, sessions...)
Export reports
Easily distribute your app via email and publish in the
app stores
Manage app users
Send emails
Send push notifications
Moderate live Q&A questions
...
ANALYTICS
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Real-time analytics during your event
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Analytics of banners and sponsor visibility
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Analytics of sessions and exhibitor visibility
MOBILE MARKETING FOR EVENTS WITH
TAPTARGET
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Campaign builder to promote exhibitors, sessions...
SAVINGS GOAL
Visitors in Hall A
USER PROFILE
We want to reach users with a C-level profile and interest in displays
USER CONTEXT
We want to target users who are currently not in a session
ACTION
Users that meet the aforementioned criteria should be
sent a push notification.
SCHEDULE
We want to reach them when the tradeshow is actually open.
GEOFENCE
GEOFENCE
Visitors in Hall B
Tradeshow openSCHEDULE
USER PROFILE
USER PROFILEC-Level Profile
Interest in displays.
Currently Not in session
USER CONTEXT
Invite for Barco Session “Next Generation of
digital signage”
ACTIONS
GEOFENCE
We want to target users close or in Hall A or Hall B.
Session InvitationWant to get an exclusive sneak
peek at the future of Digital Signage? Attend the session!
Dismiss OK
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Use geofences and iBeacons to trigger push
notifications
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Manage personalised push notifications
INTEGRATIONS
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TapCrowd integrates with your existing platforms
Your event registration
platform, CRM
database...
Synchronize attendees,
user login/PW, personal
programs...
MONETIZE YOUR APP
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Premium listings of exhibitors
Sell extra visibility to your
exhibitors.
Our detailed reports show
that premium listed
exhibitors get 3x more
visibility in the apps
resulting in 2x more booth
visits.
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Lead capturing via the “virtual bag”
Your visitors can easily store
brochures and other content
that they like inside the app in
the “virtual bag”. After the event
visitors receive an email with the
content that the liked.
At the same time, you have
email addresses with opt-in
(from the app) that you can use
to promote exhibitor and
sponsor offerings after the
event.
B r o c h u r
e s
S e l e c t e d
b y
v i s i t o r
M a i l i n g
l i s t
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Advertisement banners in your app
Put advertising inside your app, on
the home screen or on every
screen of the app.
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Photo-sharing with your logo to social media
Allow visitors to take pictures with
the app. Pictures can easily be
shared on social media (facebook,
twitter).
Your event logo (or sponsor logo) is
automatically added to each picture.
This feature is not only fun for your
visitors, it provides viral marketing
for your event !
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Sponsored push notifications
Easily Send sponsored push
notifications to your app users.
SERVICES
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Professional services
No time to do it yourself ?
No problem, TapCrowd provides affordable
professional services, tailored to your needs.
App Submission to app stores
Content input
Graphical Design
App customizations
API Integrations
On-site support
On-site servers & technical engineers
iPad rental for VIP’s
TapCrowd provides end-
to-end services for each
phase of your project
Optional on-site server infrastructure for venues without internet or wifi
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Watch a 2 minute video on TapCrowd for tradeshows
Or visit Youtube: https://www.youtube.com/watch?v=bgmSSH0iHLc
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MAJOR BRANDS LOVE TAPCROWD
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Contact us ! We are looking forward to talking to you !
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www.tapcrowd.com
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+32 9 298 01 92
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