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national and international trade fairs and congresses in Nuremberg per year potential! Tap the 3rd BENEFIT NürnbergMesse Group is one of the 15 largest trade fair companies in the world. The city of Nuremberg has a lot to offer as a location for congresses and events. NürnbergMesse hosts international exhibitions with up to 1,5 million visitors. This guarantees addi- tional traffic and supports your business, particularly in the first quarter, when other demand is rather low. NürnbergMesse trade fair venue is growing: € 700 million will be invested in its real estate, infrastruc- ture and innovations in the upcoming years. © Christine Dierenbach Stadt Nürnberg 120 Why blue ocean? Create and capture new demand and make compe- tition nearly irrelevant – make use of opportunities in Nuremberg! Why jump into a dangerous “shark tank” – the red ocean – when the blue ocean offers you interesting options on the route to profitable growth? At NUE, airlines can still look forward to a market that offers a huge amount of untapped potential in the business, leisure and incoming sectors for attractive citypairs and unserved point-to-point routes. 1st BENEFIT million potential passengers from the core catchment fly from airports other than Nuremberg every year. Purchasing power of core catchment 10 % above German average 2nd BENEFIT The home of global players Did you know that Puma, GfK, SCHAEFFLER, Stabilo and LEONI are just a few of the world-class com- panies that have their headquarters in Nuremberg and the surrounding area? Important sites belonging to major multinationals such as Siemens, MAN and Bosch bring the number of people employed in the metropolitan region up to 1.9 million in a 90-minute radius – and all this with an increase of 10 % over the last five years. untapped 1 4th BENEFIT cean destinations blue MOW NCE VLC LHR/LGW EDI MAN DUB LIS MAD HEL LED ARN OSL ESB VCE GVA BOD Our blue ocean includes low competition on trunk routes as well as uncontested market space and high potential for unserved and underserved markets. These aspects provide opportunities for strong, profitable growth, not to mention great opportunities to unlock enormous latent demand. NYC ORY Who would have thought it? The per capita purchasing power in the core catch- ment of the airport is 10 % above the German average. This was recently recon- firmed by market research institute GfK! The GDP and employment rate of the metropolitan region (4.2 million people) also score highly, representing a Euro- pean leader. Nuremberg is obviously a market with potential for higher yields! With the first screw-in studded football shoe, invented by Adi Dassler, Germany won the World Football Championship for the first time in 1954. Still today, the head- quarters of adidas – world famous brand for sports footwear & apparel – is based in Herzogenaurach next to Nuremberg.

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Page 1: Tap the 1st BENEFIT 2nd BENEFIT GfK 3rd BENEFIT ...€¦ · also score highly, representing a Euro- pean leader. Nuremberg is obviously a market with potential for higher yields!

national and international trade fairs and congresses in Nuremberg per year

potential!

Tap the 3rd BENEFIT NürnbergMesse Group is one of the 15 largest trade fair companies in the world. The city of Nuremberg has a lot to offer as a location for congresses and events. NürnbergMesse hosts international exhibitions with up to 1,5 million visitors. This guarantees addi- tional traffic and supports your business, particularly in the first quarter, when other demand is rather low. NürnbergMesse trade fair venue is growing: € 700 million will be invested in its real estate, infrastruc-ture and innovations in the upcoming years.

© C

hris

tine

Die

renb

ach

Stad

t Nür

nber

g

120Why blue ocean? Create and capture new demand and make compe- tition nearly irrelevant – make use of opportunities in Nuremberg!

Why jump into a dangerous “shark tank” – the red ocean – when the blue ocean offers you interesting options on the route to profitable growth? At NUE, airlines can still look forward to a market that offers a huge amount of untapped potential in the business, leisure and incoming sectors for attractive citypairs and unserved point-to-point routes.

1st BENEFIT

million potential passengers from the core catchment fly from airports other than Nuremberg every year.

Purchasing power of core catchment

10 %above German average

2nd BENEFIT

The home of global players

Did you know that Puma, GfK, SCHAEFFLER, Stabilo and LEONI are just a few of the world-class com- panies that have their headquarters in Nuremberg and the surrounding area? Important sites belonging to

major multinationals such as Siemens, MAN and Bosch bring the number of people employed in the metropolitan region up to 1.9 million in a 90-minute radius – and all this with an increase of 10 % over the last five years.untapped

1

4th BENEFIT

ceandestinations

blue

MOW

NCE

VLC

LHR/LGW

EDIMANDUB

LISMAD

HELLEDARNOSL

ESB

VCEGVA

BOD

Our blue ocean includes low competition on trunk routes as well as uncontested market space and high potential for unserved and underserved markets. These aspects provide opportunities for strong, profitable growth, not to mention great opportunities to unlock enormous latent demand.

NYC

ORY

Who would have thought it? The per capita purchasing power in the core catch- ment of the airport is 10 % above the German average. This was recently recon-firmed by market research institute GfK!

The GDP and employment rate of the metropolitan region (4.2 million people) also score highly, representing a Euro- pean leader. Nuremberg is obviously a market with potential for higher yields!

With the first screw-in studded football shoe, invented by Adi Dassler, Germany won the World Football Championship for the first time in 1954. Still today, the head-quarters of adidas – world famous brand for sports footwear & apparel – is based in Herzogenaurach next to Nuremberg.

Page 2: Tap the 1st BENEFIT 2nd BENEFIT GfK 3rd BENEFIT ...€¦ · also score highly, representing a Euro- pean leader. Nuremberg is obviously a market with potential for higher yields!

After winning our first World Routes Award in 2017 in the smallest category, we set a new passenger record, moved up to the 4-20 million passengers category – and won again in 2018. Our focus, however, is on sustainable growth and increasing yields for our airline partners.

Our strategy is to improve connectivity and market diversity, as well as to provide active support for our partners. We offer incentives such as our Blue Ocean Bonus and marketing support to promote new routes and build long-term partner-ships. Airline network planners call us “route consultants”, as we perfectly understand their needs.

5th BENEFIT

Unserved routes ahead:

ARN / LHR / DUB / LIS / MOW / VLC

Tourist heaven – with its Imperial Castle, one of the oldest Christmas markets and the Documentation Center on the former Nazi Party Rally Grounds, Nuremberg

boasts some significant attractions. As well as being a convenient business gate-way, the region is growing in popularity as a tourist destination.

Flughafen Nürnberg GmbHFlughafenstraße 100 • 90411 Nuremberg • Germany [email protected] Edition (May 2019)

Christian KäserHead of Aviation Marketing & Route Development+49 911 [email protected]

Dr. Michael HupeManaging Director

Sarah DeviggianoManager Route Development & Traffic Planning+49 911 [email protected]

Jürgen KohstallVice President Marketing & Corporate Communications

7th BENEFIT 8th BENEFIT6th BENEFIT

24 hours

open

visitors to Franconia every year

9.8million

Toy valleyThe home of the Toy Fair

and brands such as Bobby-Car and Playmobil.

The home of craft beerOver 300 brewers –Europe’s highest concentration of breweries.

TripAdvisor and the TripAdvisor logo are registered trademarks or trademarks of TripAdvisor LLC, in the U.S. and/or other countries. Other logos, design marks, product names and company names mentioned herein may be the property of their respective owners.

Culinary delightsNuremberg sausage, gingerbread, Franconian wines and fabulous local cuisine.

1,500 years of history

Explore the medieval towns and UNESCO

World Heritage Sites.

We present absolutely no restrictions – you can take-off and land at any time – day or night. This is another of Nuremberg’s major competitive advantages and a USP: Nuremberg is the only airport in Southern Germany to provide a basis for limitless productivity and maximum A/C utilization.

In Nuremberg “slot” is essentially an alien word. This makes flight planning more relaxed and gives you the flexibility you need to successfully develop new routes! Ready for take-off?

Why be number six or seven for take-off when you can always be number one? Choose NUE to maximize your flight efficiency into and out of Southern Germany.Off-block to airborne in just 5 minutes!

No slot restrictions!

From on-block to off-block in only 25 min!

SUPPORTOur highly efficient

turnaround guaranteed

for sustainable growth

GROWTH OPPORTUNITIESin the blue ocean

AND ENJOY THE BENEFITS OFAVOID THE SHARK TANKCONTACTS