tap session
DESCRIPTION
June 8, 2010 TAP and Alliance webinar on Future Ready.TRANSCRIPT
Leah KrevitRice University
The Rest of Us
Stephen Abram, MLS, Gale Cengage LearningThe Future of Libraries Online Conference
Alliance Libraries & TAP Information Services: June 8, 2010
Future Ready
These slides will also be availableat Stephen’s Lighthouse blog
20th Century Strategies
• Inventory and Collections• Buildings• Reading is Fundamental• Cardholders• Outreach• Circulation• Privacy
21st Century Strategies
• Content Access• Bricks and Clicks• Tricks• Communities• Impact• Reach• Programs• Social links
What Are Libraries Really For?
• Economic Impact – ($6.50 per $1, workforce preparedness, industrial attraction, quality of life, etc.)
• Equity (digital divide, integrating population growth, generations, etc.)
• Student Performance (up to 25 point increase)• Competitive Advantage (Canada, EC, India, China, etc.)• Non-partisan, non-commercial• Social Glue• Community• Learning• Interaction
Social Glue and Libraries
ASK YOURSELF
• What is more important for value based funding?
• 6% annual increases in circulation?• 100% increases in ILL?• 500% increases in website hits?• 1000% increases in database results?• 50% increases in customer satisfaction?
Bricks, Clicks and Tricks
6 Tricks You Can Do Right Away
• Number One:
• What are your top reference questions?
6 Tricks You Can Do Right Away
• Number Two:
• Promote your staff – FB, Tweets, web pages, photos
6 Tricks You Can Do Right Away
• Number Three:
• Do a Signage Audit
6 Tricks You Can Do Right Away
• Number Four:
• Get Some Widgets (Hint: API)
6 Tricks You Can Do Right Away
• Number Five:
• Get Jiggy with GIS.
6 Tricks You Can Do Right Away
• Number Six:
• Go Beyond Statistics
• Google Analytics
• Foresee
What We Never Knew Before
27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the
first time. 29% found our products via the library website. 59% found what they were looking for on their first
search. 72% trusted the content more than what they found
on Google. But, 81% still use Google.
Driving User to the Library
• Encyclopedia.com
• HighBeam
• WorldCat
• iPhone App
• Questia
• Geo-IP measures
• Etc.
• Watch for more . . .?
Are we going to a totally build it yourself world?
Imagine IKEA merging with GM...
Yes, this is ancient wisdom: clients aren't buying your hammer, they are buying the deck of their dreams.
Help them build it.
OK – What is happening that
will change everything?
“The Internet has now progressed to its infancy”
Google Books
Settlement
Google Editions:
Bookstore
SEO: Search Engine
Optimization
SMO: Social Media Optimization
I my customers
TransmogrifyingContainers
Geo-IP
Broadband
The Cloud… printing… software… services… storage
The Article Economy++
Format Agnosticism
The Yahoo!/BingiPhone,
FacebookMigration
Devices like iPads,
Kobo, Kindles,
eDGe, and Mobile
Supporting the 21st Century book experience?
Kobo, Amazon, Apple, iPDF, etc. . . .
What about censorship?Freedom of expression?Freedom….In general
Mobile
The Experience
A Third Path
OK – Now let’s ask ourselves what our users really, REALLY want.
Observe Your Users
Context is King, not Content.
Community
Conversations
Relationships
Community Networks
The Social Life of Information
Life
Connection
Personalization
Comfort
Simplicity
Learning
Trans-LiteracyMove beyond reading & PC skills • Reading literacy• Numeracy• Critical literacy• Social literacy• Computer literacy• Web literacy• Content literacy• Written literacy
• News literacy• Technology literacy• Information literacy• Media literacy• Adaptive literacy• Research literacy• Academic literacy• Reputation, Etc.
Growing up from books,Extending the experience
Progress
These are exciting times.
Choose between achieving a dynamic and exciting future vision or longing
for a nostalgic past.
The power of libraries
Speak Out!
What is at the heartof libraries?
LearningInteractionCommunityInnovationPassionProgress
What is at the heartof libraries?
Is it you?
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Gale Cengage LearningCel: 416-669-4855
Stephen’s Lighthouse Bloghttp://stephenslighthouse.com