Tap 2 … Simplify everyday life NFC technology, its applications and benefits, and challenges when establishing a new ecosystem for services

VERDIKT, Gardermoen, 25.04.2012 Sigmund Akselsen, NFC City project manager Telenor Research and Future Studies

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What is NFC

NFC – Near Field Communication

Short distance radio: 2-way

wireless communication

Small amounts of data:

Exchanged between devices with

NFC when brought together

NFC – 3 modes…

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Benefits for many actors

Users:

– Convenient (fast, intuitive)

– Rich, interactive applications

Service Providers:

– Fast provisioning

– Can save card issuing and cash handling costs

– New convenient channel to the customer

Mobile Operators:

– Strengthen consumer relationship

– Keeps mobile at centre of customer’s life

– New revenues

Pay Access

Ticket

Share Discover

Loyalty

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NFC City – an open innovation project

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Goal: Accelerate development

and use of NFC services

Focus: NFC ecosystem; pilot

trials; toolbox and guidelines

Multiservice trial: Payment,

ticketing, access, information

services …

www.nfccity.net

Some NFC demos

Tagger (read/write NFC tag)

NFC Presenter (start presentation from mobile)

NFC Safari (tour guide)

PartyShare (multimedia from mobile to PC)

Are You the One? (“love tester”)

Collector (add social interaction between mobile gamers)

BluetoothChat (touch to set up connection for chat)

NFC Quiz (quiz played by mobile on smart display)

Fingerprint and Gait analyser by HiG (biometrical data for authentication)

Video by dinside.no

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Research questions

1. Which conditions are most important to acceptance and diffusion of NFC services?

2. How are everyday activities and routines influenced by the NFC services?

3. How is the user’s mobile phone mindset influenced by NFC services?

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Tap2Pay trial (Oslo, May-August 2011)

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219 participants and 14 shops

Tap2Pay is perceived as an easy-to-use and efficient service, bringing the user a scent of the future

Will be widely used if available on favorite handset and work in numerous shops/locations

Possible barriers: Security issues (loss, theft, fraud)

Technical challenges tied to card provisioning

Technology acceptance

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Tap2Pay partners, roles and processes

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OTA card provisioning

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CMS • Customer

data • Card data • Risk

management

MOTAPS • Hold customer data • Issuer Certificate • Generate perso data • Initiate and monitor

perso process towards TSM

WEB Service

• Authenticate users • User interface and

processes

TSP • UICC keys • Manage OTA

processes • Perform perso of

payment applet • Lifecycle management

OTA • TSM enabler • UICC management • BIP

NFC City challenges, results and roadmap

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1. NFC payment trial with 219 users and 14 shops

2. NFC ticketing service specification and contribution to national guidelines (HB206)

3. NFC information service demos and promos

4. Toolbox components for NFC service development (technical, business)

5. International network for collaboration

6. NFC conference with 170 participants

• GSMA NFC GTM initiative

• TSM infrastructure

• Influence plans for commercial launch

• Multi-service trial in Tromsø

• Publications on service development and user behaviour

Business models

User interface and acceptance

Technical solutions (Information mgmt, handset availability)

Market adoption (key apps, distribution, provisioning)

So far Future

Stakeholder awareness

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