S O C I A L M E D I A T H R O U G H T H E E Y E S O F A T R A N S L A T O R

SMM in the context of internationalization

Prague, September 10, 2016, www.babelcamp.cz

Language is a powerful tool.

“IF YOU TALK TO A MAN IN A LANGUAGE HE UNDERSTANDS, THAT GOES TO HIS HEAD. IF YOU TALK TO HIM IN HIS LANGUAGE, THAT GOES TO HIS HEART.”

NELSON MANDELA

02 FIRST CLIENT✓Found by chance ✓No idea about xl8 ✓On the side ✓Still my client

09 T&O SERVICES✓Fulltime translator ✓3 employees ✓8 interns in 3 years ✓Specialized

11 DVÜD E. V.✓Association ✓Newbies ✓Job changers ✓Direct clients

W H E R E I ` M C O M I N G F R O MHow I got here, and why it’s important.

12 BOOK FAIR FFM✓60 translators ✓Stand location ✓Crowd marketing ✓Surprising

12 PATCHWORK LABS✓Marketing agency ✓Design and copy ✓Transcreation ✓Hourly rate

16 THE TRANSLATORS✓xl8-run mini agency ✓One field of

specialization ✓Strong network

B U S I N E S S D E V E L O P M E N THow I got here, and why it’s important.

PASTA CLAUS

Burger King: Want to order a Claus in the CR?

Not really!

STORK 88 WASH LOADS

G O O D , B A D , U G LYSome examples for localized content.

Ariel: Giving the

German nation a good wash?

Pampers: Not all babies are delivered

equally!

Barilla: Understanding the culture and

values.

ENGLISH TO POLISH TRANSLATOR SPECIALIZING IN ONLINE BUSINESS AND MARKETING IN POLAND. PHD, ELEARNING, BIG DATA

MARTA STELMASZAK

45 %

MARTA’S FINDINGS

Ready to pay more (electronics)

83 %More likely to buy (travel)

P R O V S . N O T- S O - P R O

Marta StelmaszakEnglish to Polish translator based in the UK

Phone: +44 (0)7814494257 Skype: marta.stelmaszak Email: marta@wantwords.co.uk Twitter: @mstelmaszak Facebook: WantWords

www.wantwords.co.uk

1 AGENCY

For bulk translations, tech documentation, manuals…

2 FREELANCER 3 COMMUNICATION

S T R A T E G Y I S K E YSetting up your team: easy as 1-2-3!

For content that gains and retains clients, high quality…

Close monitoring, keep everyone in the loop, embrace opportunity…

D U E D I L I G E N C EThings to look out for when working with a dedicated freelance translator or agency.

D U E D I L I G E N C EThings to look out for when working with a dedicated freelance translator or agency.

01 | CHECK YOUR PARTNERS’ WORKInvest in proofreaders who are not involved with your translators.

D U E D I L I G E N C EThings to look out for when working with a

dedicated freelance translator agency.

01 | CHECK YOUR PARTNERS’ WORKInvest in proofreaders who are not involved with your translators.

02 | MAKE SURE THEY ARE INSUREDA pecuniary damage liability insurance should be the minimum.

D U E D I L I G E N C EThings to look out for when working with a dedicated freelance translator or agency.

01 | CHECK YOUR PARTNERS’ WORKInvest in proofreaders who are not involved with your translators.

02 | MAKE SURE THEY ARE INSUREDA pecuniary damage liability insurance should be the minimum.

03 | CHECK THEIR ONLINE REPUTATIONYou do not want to make yourself look bad just because they might have done so.

D U E D I L I G E N C EThings to look out for when working with a dedicated freelance translator or agency.

01 | CHECK YOUR PARTNERS’ WORKInvest in proofreaders who are not involved with your translators.

02 | MAKE SURE THEY ARE INSUREDA pecuniary damage liability insurance should be the minimum.

03 | CHECK THEIR ONLINE REPUTATIONYou do not want to make yourself look bad just because they might have done so.

04 | INVEST IN LEGAL COUNSELING Make sure you draw up agreements for long-term cooperation. It’s business!

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