tanmoy roy
TRANSCRIPT
SUMMER INTERNSHIP PRESENTATION
ON DESIGNING APPROPRIATE B2B CUSTOMER ACQUISITION
ENGAGEMENT AND RETENTION STRATEGIES FOR PROPRIETARY WEB –BASED RECRUITMENT PRODUCTS
PRESENTED
BYTANMOY ROY
ENROLLMENT NO–030105007ACADEMIC YEAR-2015-2017
BATCH: PGDM-05JULY -2016
PROJECT OBJECTIVE
A details study on appropriate b2b customer acquisition engagement and retention strategies for proprietary web –based recruitment products .
COMPANY PROFILE :
The Times group is also called BCCL.Year – 1838.Founder - Samir Jain and Vineet Jain .CEO – Raj jain
PRINT MEDIA
RETAIL
FM RADIO
TIMES BUSINESS SOLUTION
TIMES INTERNET LIMITED
VISUAL MEDIUM
DIFFERENT VERTICALS OF TIMES GROUP:
Print Media
Newspaper advertisement, billboard, leafletJob portal services
paid portals & free portals.Consultancy services
2coms,Adecco,Randstad,Gurumantra,Dream job consultancyReference
Word of mouth
Company’s own websites
Job fairs
DIFFERENT MODE OF HIRING :
TRAFFIC USAGE RANK OF PAID JOB PORTALS IN INDIA(SIMILAR WEB.COM)
GLOBAL RANK
COUNTRY RANK
0 10000 20000 30000 40000 50000 60000
TRAFFIC USAGE
GLOBAL RANK COUNTRY RANK
109 40
1751 64
63834 6005
48124 2044
99829 4648
TRAFFIC USAGE RANK OF FREE JOB PORTALS IN INDIA(SIMILAR WEB.COM)
TimesJobs.com is a job Portal service provider their operating area in India and
Overseas. It belongs to the family of Times Group and is one of the flagship businesses
Times Internet Limited.
Year - 2004 January
1 2 3
What is Timesjobs.com ?
DIFFERENTRT TRAFFIC USAGE OF TIMESJOBS.COM & ITS OTHER VERTICALS :
SUSPECTING CUSTOMER
PROSPECTING CUSTOMER
APPROACHING CUSTOMER
DEMONSTRATION OR PRESENTATION
NEGOTIATION
ORDER & LOGIN ID CREATION
CLIENT ACQUISTION STRATEGIES OF TIMES JOBS.COM
CLIENT ENGAGEMENT STRATEGIES OF TIMESJOBS.COM
Lead follow up on daily basis.Always maintain a good relationship between the company
Hr.Customer support
CLIENT RETENTION STRATEGIES OF TIMESJOBS.COM
CSAT.C:\Users\tanmoy\Downloads\C-SAT Form.pdfspecial indoor outdoor events.Direct call or email within 2 – 3 months.Greetings sending through mail or SMS on any special events or festivals to the special clients.Giving them special discount totally depends on their billing.Fulfillment customers requirement time to time and providing them best solution.
FINDINGS :
BPO, Manufacturing sector, IT and software companies are
mainly used Timesjobs.com portal services, where the attrition
rate is highIn this online portal services CEO,CFO and this kind of all
higher profile recruitment not happening.CV is not updated periodically basics.Every filter or blocker of Timesjobs.com is not working
properly.
There is no tools for judging that people are really looking
for a job change or not.
Least number of verified resumes and the phone numbers.
All kind of profiles is not found in timesjobs.com portal
like( word press, push notification, Google Analytics, Ad
words).
Job posting response is very lesser than mail & SMS
Recommendations & Suggestions :
Social Awareness programme.
Least price strategy
Mandatory verification service of resumes & mobile
number.
Include new filter for better serving to the customer.
Include one special filter or platform from that client easily
find that who is really want to change their job or not, that
save more time for recruitment process.
New start of call centers for only customer service
Increase the quality & quantity of data on various types of
profile.
Organized more job fair.
Designing a psychometric test or IQ test for the candidates
who are going to register on Timesjobs.Com portal and its
depends profile to profile.
WEBLIOGRAPHY
https://www.similarweb.com/website/shine.com#overviewhttps://www.similarweb.com/website/naukri.comhttps://www.similarweb.com/website/monster.com#overviewhttps://www.similarweb.com/website/timesjobs.com#overviewhttp://www.techgig.com/http://jobbuzz.timesjobs.com/http://stepahead.timesjobs.com/http://hire.timesjobs.com/employer/login.html;HSESSIONID=3F29E58C689A886307EECE1AA79D0B84-n2.HIREAPP12http://www.tbsl.in/