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SUMMER INTERNSHIP PRESENTATION ON DESIGNING APPROPRIATE B2B CUSTOMER ACQUISITION ENGAGEMENT AND RETENTION STRATEGIES FOR PROPRIETARY WEB –BASED RECRUITMENT PRODUCTS PRESENTED BY TANMOY ROY ENROLLMENT NO–030105007 ACADEMIC YEAR-2015-2017 BATCH: PGDM-05 JULY -2016

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Page 1: TANMOY ROY

 SUMMER INTERNSHIP PRESENTATION

ON DESIGNING APPROPRIATE B2B CUSTOMER ACQUISITION

ENGAGEMENT AND RETENTION STRATEGIES FOR PROPRIETARY WEB –BASED RECRUITMENT PRODUCTS

  PRESENTED  

BYTANMOY ROY

ENROLLMENT NO–030105007ACADEMIC YEAR-2015-2017

BATCH: PGDM-05JULY -2016

Page 2: TANMOY ROY

PROJECT OBJECTIVE

A details study on appropriate b2b customer acquisition engagement and retention strategies for proprietary web –based recruitment products .

Page 3: TANMOY ROY

COMPANY PROFILE :

The Times group is also called BCCL.Year – 1838.Founder - Samir Jain and Vineet Jain .CEO – Raj jain

Page 4: TANMOY ROY

PRINT MEDIA

RETAIL

FM RADIO

TIMES BUSINESS SOLUTION

TIMES INTERNET LIMITED

VISUAL MEDIUM

DIFFERENT VERTICALS OF TIMES GROUP:

Page 5: TANMOY ROY

Print Media

Newspaper advertisement, billboard, leafletJob portal services

paid portals & free portals.Consultancy services

2coms,Adecco,Randstad,Gurumantra,Dream job consultancyReference

Word of mouth

Company’s own websites

Job fairs

DIFFERENT MODE OF HIRING :

Page 6: TANMOY ROY

TRAFFIC USAGE RANK OF PAID JOB PORTALS IN INDIA(SIMILAR WEB.COM)

GLOBAL RANK

COUNTRY RANK

0 10000 20000 30000 40000 50000 60000

TRAFFIC USAGE

Page 7: TANMOY ROY

GLOBAL RANK COUNTRY RANK

109 40

1751 64

63834 6005

48124 2044

99829 4648

TRAFFIC USAGE RANK OF FREE JOB PORTALS IN INDIA(SIMILAR WEB.COM)

Page 8: TANMOY ROY

TimesJobs.com is a job Portal service provider their operating area in India and

Overseas. It belongs to the family of Times Group and is one of the flagship businesses

Times Internet Limited.

Year - 2004 January

1 2 3

What is Timesjobs.com ?

Page 9: TANMOY ROY

DIFFERENTRT TRAFFIC USAGE OF TIMESJOBS.COM & ITS OTHER VERTICALS :

Page 10: TANMOY ROY

SUSPECTING CUSTOMER

PROSPECTING CUSTOMER

APPROACHING CUSTOMER

DEMONSTRATION OR PRESENTATION

NEGOTIATION

ORDER & LOGIN ID CREATION

CLIENT ACQUISTION STRATEGIES OF TIMES JOBS.COM

Page 11: TANMOY ROY

CLIENT ENGAGEMENT STRATEGIES OF TIMESJOBS.COM

Lead follow up on daily basis.Always maintain a good relationship between the company

Hr.Customer support

Page 12: TANMOY ROY

CLIENT RETENTION STRATEGIES OF TIMESJOBS.COM

CSAT.C:\Users\tanmoy\Downloads\C-SAT Form.pdfspecial indoor outdoor events.Direct call or email within 2 – 3 months.Greetings sending through mail or SMS on any special events or festivals to the special clients.Giving them special discount totally depends on their billing.Fulfillment customers requirement time to time and providing them best solution.

Page 13: TANMOY ROY

FINDINGS :

BPO, Manufacturing sector, IT and software companies are

mainly used Timesjobs.com portal services, where the attrition

rate is highIn this online portal services CEO,CFO and this kind of all

higher profile recruitment not happening.CV is not updated periodically basics.Every filter or blocker of Timesjobs.com is not working

properly.

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There is no tools for judging that people are really looking

for a job change or not.

Least number of verified resumes and the phone numbers.

All kind of profiles is not found in timesjobs.com portal

like( word press, push notification, Google Analytics, Ad

words).

Job posting response is very lesser than mail & SMS

Page 15: TANMOY ROY

Recommendations & Suggestions :

Social Awareness programme.

Least price strategy

Mandatory verification service of resumes & mobile

number.

Include new filter for better serving to the customer.

Include one special filter or platform from that client easily

find that who is really want to change their job or not, that

save more time for recruitment process.

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New start of call centers for only customer service

Increase the quality & quantity of data on various types of

profile.

Organized more job fair.

Designing a psychometric test or IQ test for the candidates

who are going to register on Timesjobs.Com portal and its

depends profile to profile.

Page 17: TANMOY ROY

WEBLIOGRAPHY

https://www.similarweb.com/website/shine.com#overviewhttps://www.similarweb.com/website/naukri.comhttps://www.similarweb.com/website/monster.com#overviewhttps://www.similarweb.com/website/timesjobs.com#overviewhttp://www.techgig.com/http://jobbuzz.timesjobs.com/http://stepahead.timesjobs.com/http://hire.timesjobs.com/employer/login.html;HSESSIONID=3F29E58C689A886307EECE1AA79D0B84-n2.HIREAPP12http://www.tbsl.in/

Page 18: TANMOY ROY