TANISHQ WEDDING FILM (2013)

OFFERING

• Jewellery for each kind of marriages.• In this particular advertisement they showed

they have jewellery for women who is going to do second marriage.

• It is very prominent in the advertisement that the dusky bride is wearing very less yet beautiful and simple jewellery.

PERCEPTION

• A women having second marriage can wear jewellery.• All women have right to get marry and keep herself happy

irrespective of her past and color (dusky) . This advertisement is particularly promoting second marriage of single parent (mum).

• The child is shown wearing jewellery that means they do have collection of children jewelleries.

• The groom’s gestures toward the child and lady proves that all MEN are not BAD.

• Anyone Can Be A Father But It Takes A Real Man To Be A Daddy.

BENEFIT

• We will get all kind of jewellery irrespective of occasion . Name the occasion and you have it in Tanishq.