tanishka products microcap fragrance
DESCRIPTION
Microencapsulated FragranceTRANSCRIPT
-
Formats
MicroCap WS available as dry powders suitable for wet stage fragrance performance in dry products
MicroCap Water Insoluble capsules, available as a slurry for dry stage fragrance performance in all products
Features and Benefits When do encaps deliver ?
MicroCap WS
- releases fragrance upon contact with water
- suitable for talcum powders, detergent powders,
dry cosmetics, sanitary napkins and baby nappy
liners, adult incontinence products
MicroCap
- releases fragrance by friction or with diffusion and
time, only when the substrate is dry
- suitable for detergent powders & liquids, fabric
conditioners, shampoos, tissue paper, dry wipes, coatings on packaging, ironing sprays,
fabric fragrance sprays, fabrics deodorizers, etc.
Micro-encapsulated
Fragrance for long
lasting, heat stable and
exceptional delivery of
fragrance on fabric,
skin and hair substrates
post the drying stage
FragranceUnlimited Freshness Burst
Top notes on clothes / hair in dry stage
are impossible ! Possible, if you read on !
Consumers rate fragrance as the second most
important reason for choosing a consumer good
as functional attributes are taken for granted
After use fragrance (post drying) remains the largest gap in
consumer need vs product delivery across all formats e.g.
talcum powder, detergents, soaps, shampoos, etc1.
Introducing MicroCap Fragrance capsules which deliver
exceptional fragrance performance during use and in dry stage
1 MR Study : TPS 2013
Po i n t o fPu rc ha s e
In wash In wet In wear
Source: Technical model
Encaps improve the delivery offragrance in later stages of the wash
MicroCap
MicroCap WS
Free Perfume
Per
fum
eIn
tens
ity
-
Office Address :
Tanishka Products, 225, 2nd floor, Powai Plaza, Opp.to Pizza Hut Hiranandani Gardens, Powai, Mumbai - 400 076 INDIA.
Tel.: +91 22 4215 3346 | Email : [email protected] | [email protected]
Factory Address :
Gala 14, 1st Floor, Building 2, Arihant Complex, Purna Village, Bhiwandi, Greater Mumbai - 421 302 INDIA
www.tanishkaproducts.com
Technology
Functional micro-encapsulation through spray drying and interfacial polymerisation
Is meant for controlled release of fragrance and not for visual or aesthetic appeal
Operates in micro & nanotech scale (0.1 to 20) unlike visual beads which operate in the millimetre scale
(>150)
MicroCap is not into visual beads/strips format until and unless it helps deliver a better product performance
Variants
Available in >20 different best selling variants
Complex full fragrances e.g. Jovan Musk, Cerruti, Dream Flower Magic, Fine Fragrance combinations
Accords e.g. Sandal, Amber
Notes like Floral, Fruity, Herbal, Woody, Amber, Musk, etc.
Custom Fragrances
We work on your fragrance brief with all fragrance houses, for developing the most optimized fragrance
combinations.
Tested and Certified at leading NABL approved laboratories in India for particle size distribution, TGA profile and
active loading, MicroCap Fragrance remains at the cutting edge of fragrance technology in the world. Give us a
call today to discover why more and more Product Developers and Owners / Stakeholders are vouching for
fragrance delivery from MicroCap Fragrance.
Ask for your demo today and get the leading edge through MicroCap Fragrance Technology !
MicroCap WS structure MicroCap showing release of active
Contact Persons :
Vineet Mital +91 9987 579 770 | Vaibhav Laddha +91 9820 084 485
Arvind Jadhav +91 9619 611 640 | Pravin Pawar +91 9930 869 684
Rajendra Pendse +91 9820 296 334