tanishka products microcap fragrance

Upload: vineetmital

Post on 01-Mar-2016

7 views

Category:

Documents


0 download

DESCRIPTION

Microencapsulated Fragrance

TRANSCRIPT

  • Formats

    MicroCap WS available as dry powders suitable for wet stage fragrance performance in dry products

    MicroCap Water Insoluble capsules, available as a slurry for dry stage fragrance performance in all products

    Features and Benefits When do encaps deliver ?

    MicroCap WS

    - releases fragrance upon contact with water

    - suitable for talcum powders, detergent powders,

    dry cosmetics, sanitary napkins and baby nappy

    liners, adult incontinence products

    MicroCap

    - releases fragrance by friction or with diffusion and

    time, only when the substrate is dry

    - suitable for detergent powders & liquids, fabric

    conditioners, shampoos, tissue paper, dry wipes, coatings on packaging, ironing sprays,

    fabric fragrance sprays, fabrics deodorizers, etc.

    Micro-encapsulated

    Fragrance for long

    lasting, heat stable and

    exceptional delivery of

    fragrance on fabric,

    skin and hair substrates

    post the drying stage

    FragranceUnlimited Freshness Burst

    Top notes on clothes / hair in dry stage

    are impossible ! Possible, if you read on !

    Consumers rate fragrance as the second most

    important reason for choosing a consumer good

    as functional attributes are taken for granted

    After use fragrance (post drying) remains the largest gap in

    consumer need vs product delivery across all formats e.g.

    talcum powder, detergents, soaps, shampoos, etc1.

    Introducing MicroCap Fragrance capsules which deliver

    exceptional fragrance performance during use and in dry stage

    1 MR Study : TPS 2013

    Po i n t o fPu rc ha s e

    In wash In wet In wear

    Source: Technical model

    Encaps improve the delivery offragrance in later stages of the wash

    MicroCap

    MicroCap WS

    Free Perfume

    Per

    fum

    eIn

    tens

    ity

  • Office Address :

    Tanishka Products, 225, 2nd floor, Powai Plaza, Opp.to Pizza Hut Hiranandani Gardens, Powai, Mumbai - 400 076 INDIA.

    Tel.: +91 22 4215 3346 | Email : [email protected] | [email protected]

    Factory Address :

    Gala 14, 1st Floor, Building 2, Arihant Complex, Purna Village, Bhiwandi, Greater Mumbai - 421 302 INDIA

    www.tanishkaproducts.com

    Technology

    Functional micro-encapsulation through spray drying and interfacial polymerisation

    Is meant for controlled release of fragrance and not for visual or aesthetic appeal

    Operates in micro & nanotech scale (0.1 to 20) unlike visual beads which operate in the millimetre scale

    (>150)

    MicroCap is not into visual beads/strips format until and unless it helps deliver a better product performance

    Variants

    Available in >20 different best selling variants

    Complex full fragrances e.g. Jovan Musk, Cerruti, Dream Flower Magic, Fine Fragrance combinations

    Accords e.g. Sandal, Amber

    Notes like Floral, Fruity, Herbal, Woody, Amber, Musk, etc.

    Custom Fragrances

    We work on your fragrance brief with all fragrance houses, for developing the most optimized fragrance

    combinations.

    Tested and Certified at leading NABL approved laboratories in India for particle size distribution, TGA profile and

    active loading, MicroCap Fragrance remains at the cutting edge of fragrance technology in the world. Give us a

    call today to discover why more and more Product Developers and Owners / Stakeholders are vouching for

    fragrance delivery from MicroCap Fragrance.

    Ask for your demo today and get the leading edge through MicroCap Fragrance Technology !

    MicroCap WS structure MicroCap showing release of active

    Contact Persons :

    Vineet Mital +91 9987 579 770 | Vaibhav Laddha +91 9820 084 485

    Arvind Jadhav +91 9619 611 640 | Pravin Pawar +91 9930 869 684

    Rajendra Pendse +91 9820 296 334