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7/28/2019 tampower point

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A STUDY ON COMPETITOR ANALYSIS

WITH SPECIAL REFERENCE TO A.V.S

AGENCIES, UTHANGARAI


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COMPETITOR ANALYSIS

Competitor analysis can be defined as a set ofactivities, which examines the comparative positionof competing enterprises within a given strategicsector. In formulating business strategy, managers

must consider the strategies of the firm'scompetitors.

Competitor analysis has two primary activities,

1) Obtaining information about important

competitors. 2) Using that information to predict competitor

behavior.


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PURPOSE OF COMPETITOR ANALYSIS

STRENGTHS AND WEAKNESSES

IDENTIFY OUR COMPETITORS

IMPROVEMENTSMARKETING


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PRODUCT PROFILE

SCOOTERS Bajaj Kristal DTSi

MOTORCYCLES Bajaj Platina 100cc

Bajaj Platina 125 DTS-Si

Bajaj Discover 135 DTS-i

Bajaj XCD 125 DTS-Si Bajaj XCD135 DTS-Si

Bajaj Pulsar 135 DTSi




Bajaj Pulsar 220 DTS-Fi

Bajaj Pulsar 220 DTSi Bajaj Avenger 220 DTS-i

Bajaj Pulsar 200 NS

UPCOMING MODELS Bajaj XCD 125 sprint


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BAJAJ COMPETITORS

HERO

HONDA

TVS

MAHINDRA

YAMAHA

SUZUKI

ROYAL ENFIELD

HERO HONDA


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RESEARCH METHODOLOGY

RESEARCH DESIGN - Descriptive Research

SAMPLING DESIGN - Convenience Sampling

SAMPLING SIZE - 100 respondents


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TECHNICAL TOOLS USED FOR ANALYSIS

Chi-square test

Henry garret ranking method

Weighted average methodAnalysis of Variance (ANOVA)

Factor analysis


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OBJECTIVES OF THE STUDY

To know the conceptual frame work of competitor analysis.

To know the management understand their competitiveadvantages/disadvantages relative to competitors.

To know the understanding of competitors past, present and futurestrategies.

To know the information basis to develop strategies to achieve

competitive advantage in the future.

To know the forecast the returns that may be made from the futureinvestments.


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SCOPE OF THE STUDY

This study clearly explains that how far it is easy and difficult to enter inthe arena for the new competitors and its strategies to adopt it.

It helps to identify Key Success Factors (KSFs) for the industry, rate bythemselves and others on each of them.

It indirectly helps the competitors to understand their competitiveposition and others.

This also helps in adopting the new strategies and technologies to the

competitors.

It clearly focuses on what marketing channel should be adopted by thecompetitor for the future merits.


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LIMITATIONS OF THE STUDY

The project report was designed mainly on the beliefthat information provided by the respondents iscorrect.

Even though the respondents are available they arenot willing to give their valuable responses.

The study may not be applicable to other regions.

The time to conduct the survey was a majorlimitation as most of them were too busy duringworking hours and had to conduct the survey only onthe time allotted. This reduces the number ofrespondents to 100.


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FINDINGS

PERCENTAGE ANALYSIS

85% of the respondents are male and 15% of themare female.

54% of the respondents are unmarried and 48% ofthem are married.

37% of the respondents belong to the age group of21-30 and 8% of them belong to the age group ofabove 51 years.

43% of the respondents belong to the family level of3-4 members and 3% of them belong to the familylevel of above 9 members.


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SUGGESTIONS

Company has to concentrate more on advertisement andsales promotional techniques to develop it faster thancompetitors.

Company can retain more customers by forming customerservice center.

The price should be taken into consideration now and thento promote the company.

Advertisement should be made in an effective manner.

Company can improve proper distribution channel throughwhich products and name of the company will reach allover India.


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CONCLUSIONA competitor must consider four factors in his

competitor analysis process such as- Strengths

and Weaknesses, Identify our Competitors,

Improvements, and Marketing.

competitor analysis which may be considered as

importance for companys future decision,

budgeting and developments of other aspects ofthe business.

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