for the Special Assessment Districtand CAC Contributions

Tampa Historic Streetcar, Inc.Fiscal Year 2016 in Review

YCDC

Board of Directors

Tampa Downtown

Partnership

Property Managers Group

Downtown CAC

Advisory Board

Tampa Downtown

Partnership

Transportation Committee

Channel District CAC

Advisory Board

City of Tampa

Non-Ad Valorem Assessment

Public Hearing

The TECO Line Streetcar remains one of Tampa’s most notable historicicons. The Streetcar appears in murals, in printed material, in promotions,

in advertising, and on web-sites throughout Tampa Bay. Whether you are inDowntown Tampa, in the Channel District, at the Amalie Arena, or in HistoricalYbor City, visuals of the Streetcar abound. The City of Tampa & Ybor Cityfeature it on its web-site, and the Tampa Bay History Center, and the Ybor CityDevelopment Corporation includes it in promotions. Even the Tampa

International Airport prominently included the Streetcar in promoting its new direct “Bay to Bay”(Tampa Bay to San Francisco) service. The Streetcar remains a topic of discussion., Whether it involves itshighly successful, “Streetcar Live” concert series in partnership powered by Gasparilla Music Festival, orinclusion in plans for the redevelopment of the Channel District the TECO Line Streetcar is in news coverage.

In looking ahead, FDOT, the City of Tampa and HART undertook a $1 million Streetcar extension studyin FY 2016, to determine alignment, cost and operations feasibility of modernizing and extending thestreetcar system throughout the downtown area and North to Marion Transit Center.

2016: Marketing EffortsThis year marked the 13th Anniversary of the TECO Line Streetcar System. On Saturday, October 17th fares were reduced to 25¢ throughout the

day and into the late night. From family friendly entertainment and music powered by Gasparilla Music Festival at Centro Ybor and Dick Greco

Plaza; other music at Channelside Bay Plaza, and special offers along the way, there was a great deal of activity

at each station. All along the Streetcar route were hand painted and decorated Streetcar sculptures/statues.

Earlier in the year, CREW Tampa Bay held a fundraiser for companies to decorate unpainted Streetcar sculptures

of proceeds would go to the TECO Line Streetcar System. Family friendly entertainment was provided in

Centro Ybor from 12 noon through 5:30 p.m. and discounts were offered by retailers, restaurants, businesses,

and attractions along the line. Headline entertainment consisted of three well-known local bands and the HCC

Ybor Jazz Band in the Central Ybor courtyard, and a DJ (DJ Blenda) at Dick Greco Plaza from 6 PM to 8:30 PM.

This annual even is always a great day to showcase the TECO Line Streetcar System with activities for all, at affordable pricing, along the line.

This year, as part of extending Streetcar Service to support certain special events, the TECO Line Streetcar System, instead of purchasing sponsorships,

supported these events by taking those sponsorship budgets and use those amounts to offer free fares from 7 p.m. until 12 Midnight. These events

were to include Franklin Street/Channelside Bay Plaza events. The events were: Light Up Tampa Bay (New Year’s Eve) Fireworks; July 4th

Fireworks; and, the THS, Inc. Board of Directors approved free fares from 7 PM until 12 Midnight for the upcoming Labor Day weekend free fares

on Sunday, September 4.

In December, 2015, THS, Inc. renewed another one year option on its contract with

Direct Media USA to oversee sales of advertising space on streetcar stations and

vehicles. Advertising sales still remain robust as a result of these efforts. Annual

advertisers include MillerCoors and Crime Stoppers. Direct Media USA brought on

new advertisers this year, such as: Tabanero Cigars, Ybor City; and StoreRight

Self-Storage. For a nine months of FY 2015, (October 2015 - June 2016), Direct

Media USA delivered $40,374, in sales revenue for the TECO Line Streetcar.

TECO Line Streetcar SystemFINANCIAL SUMMARY

(charts appear on the next page)

REVENUES

Actual funding for the Streetcar totaled $2,067,747. The Streetcar relied on sources of funding such

as farebox revenues (27%), CAC contributions (22%), and the Special Assessment (25%). These

sources represented 74% of total revenues. Other significant sources of revenue included HART FTA

(10%), HART FDOT (5%), contributions from COT (7%), and advertising revenue (4%) among others.

EXPENSES

HART Operating expenses remained the bulk of expenses (77%), followed by CSX Insurance (22%), and THS, Inc. Board expenses (1%).

RIDERSHIP

Special Events along the Streetcar line continue to increase revenue and ridership. The Streetcar continues to be popular during Gasparilla: Light

Up Tampa Bay New Year’s Eve and July 4th Fireworks; Streetcar Fest; Festa Italiana; the Cuban Sandwich Festival, large Conventions and

the return of the Rough Rider’s Trolley hop. This year, the Trolley Hop was back for the second year in a row after a one year hiatus, and sold

approximately 1,500 tickets, which included the Streetcar. Despite special events such as these and those at Amalie Arena (covered in another

portion of this update), the number of trips declined annually and 278,000 trip had been budgeted for FY2016. As we go into FY2017, there is no

increase in ridership anticipated and 278,000 trips are again budgeted. This forecast excludes any unknown incremental service.

434434 434

$0

$100,000

$200,000

$300,000

$400,000

FISCAL YEAR

Tampa Historic Streetcar, Inc.Non Ad Valorem

Special Assessment Collections

$500,000

$600,000

$700,000

‘01

$238

,488

‘03

$276

,094

‘05

$319

,126

‘04

$307

,071

‘06

$299

,735

‘07

$362

,165

‘08

$435

,049

‘10‘09

$639

,000

‘11 ‘12 ‘13 ‘15‘14

$421

,604

‘16Projected

$59

7,00

0 $

503,

475

$45

5,98

1 $

431,

330

$500

,848

$516

,285

‘02

$634

,000

NUMBER

OF

RIDERS

MONTHS

0

10,000

15,000

25,000

TECO Line Streetcar SystemFiscal Year 2016

Monthly Ridership YTD

Apr2016

Mar2016

Feb2016

Jan2016

Dec2015

Nov2015

Oct2015

35,000

20,000

Jun2016

5,000

23,5

39

19,3

61

26,5

43 32,8

49

26,4

43

24,4

34

30,000

31,8

06

May2016

19,0

98

18,4

24

Tampa Historic Streetcar, Inc.Fiscal Year 2015 Actual Revenues

HART-FDOT$100,000

Farebox$565,239

Advertising$68,200

Interest$1,636

SpecialAssessment

$516,285

HART-FTA$200,000

Car Leasing$4,825

Contributions$5,646

CACContributions

$450,000

Misc. Revenue$7,916

Contributionsfrom COT$148,000

Tampa Historic Streetcar, Inc.Fiscal Year 2015 Actual Expenditures

Board$58,841

Insurance/CSX$360,503

HART -Operational Contract

$1,444,039

STREETCAR LIVE – A resounding success storyThe TECO Line Streetcar, in partnership with (or, “powered by”) Gasparilla Music Film Festival, teamed up again, for a public-private partnership with the objective of enhancing guest experiences on the Streetcar and further promoting the Gasparilla Music Film Festival. Throughout the Fall, Winter and Spring, a band appears live on the streetcar, on the first Saturday of each month from approximately 5:00 PM to 9:00 PM. Promotions consisted mainly of social

media, station plaza signs, and band followings. The Tampa Bay Times constantly ranks this as five things to do under

$5.00. This live concert series plays on the Streetcar, “Live” from September through May, with a hiatus during the Summer months.

Special Events and Streetcar Service ExtensionExtending Streetcar Service hours for special events increases ridership. In the past, special events, such as Lightning Games and Amalie Arena events

had become a norm with extending evening hours during the week (Monday - Thursday), when regular Streetcar Service ends at 10:00 PM. For the

Tampa Bay Lightning events, service was extended thirty minutes following the end of the game. For Amalie Arena events, service was extended

to 11 PM, or when the event ends (whichever was later). HART marketing staff entered into a partnership with iHeartRadio, in order to increase

awareness of extended service for events at Amalie Arena. The Streetcar was part of ticket giveaways and radio for these events as well as entered

into “geo-fencing” advertising. Geo-fencing, a type of digital advertising, allowed the Streetcar to concentrate advertising within virtual boundaries.

In a concerted effort by Port Tampa bay, this was the second year it was a Port of Call for the German Cruise

ship, the AIDAVita. This year there were seven visits (five last year) from November 25 through March 30.

Streetcar service was extended from 9:00 AM to 12 noon on Monday - Thursday. Total increased ridership

prior to 12 noon for all seven visits amounted to 8,584 trips. We were only able to track ridership to AIDAVita

prior to noon (special service). We are confident, passengers also used the Streetcar during the days it was port

all day.

TAMPA

The TECO Line Streetcar System is jointlyowned by the City of Tampa and HillsboroughArea Regional Transit Authority (HART) underthe private, non-profit Tampa Historic Streetcar,Inc. (THS). Operation of the streetcar system isthe responsibility of THS, which contracts withHART to provide operations staffing. Neither theCity of Tampa nor HART uses general taxrevenues to pay for streetcar operations.

DavisIslands

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Teco LineStreetcar

System

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Sales Outlets:Downtown HART MARION TRANSIT CENTER 1211 North Marion St. Fare Cards Available: 1-Day Unlimited Ride 1-Day Unlimited Ride Discount 3-Day Visitor Unlimited Ride 20-Ride SSD Special Fare Annual Streetcar Pass

DUCKWEED URBAN MARKET 808 North Franklin St. Fare Cards Available: 1-Day Unlimited Ride 1-Day Unlimited Ride Discount 20-Ride SSD Special Fare

BANK OF AMERICA BUILDING - CONCIERGE 101 East Kennedy Blvd. Fare Cards Available: 1-Day Unlimited Ride 1-Day Unlimited Ride Discount 20-Ride SSD Special Fare

HART AT CITY HALL 306 East Jackson St. Fare Cards Available: 1-Day Unlimited Ride 1-Day Unlimited Ride Discount 3-Day Visitor Unlimited Ride 20-Ride SSD Special Fare Annual Streetcar Pass

100 NORTH TAMPA BUILDING - CONCIERGE 100 North Tampa St. Fare Cards Available: 20-Ride SSD Special Fare

Channel District DAVID O’KEEFE STUDIOS, INC. 615 Channelside Dr. Fare Cards Available: 1-Day Unlimited Ride 1-Day Unlimited Ride Discount 20-Ride SSD Special Fare

OFFICIAL TAMPA BAY VISITOR CENTER 615 Channelside Dr. Fare Cards Available: 1-Day Unlimited Ride 1-Day Unlimited Ride Discount

DUCKWEED URBAN MARKET 111 North 12th St., Suite 1102 Fare Cards Available: 1-Day Unlimited Ride 1-Day Unlimited Ride Discount 20-Ride SSD Special Fare

GRAND CENTRAL AT KENNEDY 1120 E. Kennedy Blvd. Fare Cards Available: 1-Day Unlimited Ride 20-Ride SSD Special Fare

Ybor City HART ADMINISTRATIVE OFFICES 1201 East 7th Ave., 3rd Floor Receptionist Fare Cards Available: 1-Day Unlimited Ride 1-Day Unlimited Ride Discount 3-Day Visitor Unlimited Ride 20-Ride SSD Special Fare

YBOR CITY VISITOR INFORMATION CENTER 1600 East 8th Ave. Fare Cards Available: 1-Day Unlimited Ride 1-Day Unlimited Ride Discount 20-Ride SSD Special Fare

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Proof of residency or employment location required*

*

K

*

# Route & Stops

Service every 20 minutes

SPECIAL ASSESSMENTDISTRICT (SSD)

Streetcar Stations with Ticket Vending MachinesFarecards Available:1-Ride Fare 1-Day Unlimited Ride 1-Day Unlimited Ride Discount 3-Day Visitor Unlimited Ride1-Day Family Pass

MON-THUNOON - 10 PM

SUNNOON - 8 PM

FRI & SAT11 AM - 1:30 AM

CENTENNIAL PARK STATION

CENTRO YBOR STATION

STREETCAR SOCIETY STATION

CADRECHA PLAZA STATION

PORT TAMPA BAY STATION

YORK STREET STATION

CUMBERLAND AVENUE STATION

AMALIE ARENA STATION

HSBC STATION

DICK GRECO PLAZATransportation Center

WHITING STREET STATIONDowntown Tampa

55

44

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1-Ride Cash Fare and 1-Ride Discount Cash Fareavailable on all streetcars (Exact change required)

(813) 254-4278

www.TECOLineStreetcar.org

080116

David A. Straz, Jr.David A. Straz, Jr.Center for theCenter for the

Performing ArtsPerforming Arts

TampaTampaMuseumMuseum

of Artof Art

GlazerGlazerChildren’sChildren’sMuseumMuseum

UniversityUniversityofof

TampaTampa

Henry B. PlantHenry B. PlantMuseumMuseum

AmalieAmalieArenaArena

TampaTampaConventionConvention

CenterCenter

Tampa BayTampa BayHistoryHistoryCenterCenter

ChannelsideChannelsideBay PlazaBay Plaza

(Shopping and Dining)(Shopping and Dining)

CruiseCruiseTerminalTerminal

FloridaFloridaAquariumAquarium

AmericanAmericanVictoryVictory

MuseumMuseumShipShip

CruiseCruiseTerminalTerminal

PortPortAuthorityAuthority

HeadquartersHeadquarters

USFUSFDowntownDowntown

CentersCenters

Centennial ParkCentennial Park

Ybor City MuseumYbor City MuseumHCC Ybor CampusHCC Ybor Campus

Muvico Ybor 20Muvico Ybor 20TheatersTheaters

GreyhoundGreyhoundBus LinesBus Lines

TampaTampaTheatreTheatre

CurtisCurtisHixon ParkHixon Park

Centro YborCentro Ybor(Shopping and Dining)(Shopping and Dining)

John F. GermanyJohn F. GermanyPublic LibraryPublic Library

UnionUnionStationStation

David A. Straz, Jr.Center for the

Performing Arts

John F. GermanyPublic Library

TampaMuseum

of Art

GlazerChildren’sMuseum

Universityof

Tampa

Henry B. PlantMuseum

AmalieArena

TampaConvention

Center

Tampa BayHistoryCenter

ChannelsideBay Plaza

(Shopping and Dining)

CruiseTerminal

FloridaAquarium

AmericanVictory

MuseumShip

CruiseTerminal

PortAuthority

Headquarters

USFDowntown

Centers

Centennial Park

Ybor City MuseumHCC Ybor Campus

UnionStation

Muvico Ybor 20Theaters

GreyhoundBus Lines

TampaTheatre

CurtisHixon Park

Centro Ybor(Shopping and Dining)

Tampa Historic Streetcar, Inc. Board of DirectorsHillsborough Area RegionalTransit Authority Appointees City of Tampa Appointees

Mr. Mickey Jacob, Secretary/Treasurer Mr. Michael English, PresidentCouncilmember Mr. Eddie Vance Ms. Abbey Dohring-Ahern,Vice PresidentMs. Kathleen Shanahan Mr. Rick Hamilton

Councilmember Mr. Mike Suarez, Alternate Dr. Shawn Robinson

Mr. Wallace Bowers, Alternate Mr. Robert McDonaugh, AlternateMs. Karen Jaroch, Alternate SponsorsTECO Energy HSBC

Bright House Networks Tampa Design Interiors

SunTrust Bank Tampa-Ybor City Street Railway Society

MISSION STATEMENTTampa Historic Streetcar, Inc. will offer a dynamic component toTampa’s transportation system by providing attractive, reliable,comfortable, convenient and safe streetcar service to local residentsand visitors alike.

(813) 254-4278www.tecolinestreetcar.org