taming big hairy enterprise apps for mobile
TRANSCRIPT
UX Design for Mobile Enterprise Apps
Matt Hately
Jennifer Fraser
December 2011
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It can seem daunting…
73%(percentage of users that expect your mobile software to be
easier to use than your desktop/web product)
Confidential 12/13/2011 3
It Can Be Done
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Two Universal Truths
1. There are a few general best practices
2. Context-specific design is a must
What’s Generally True? A few best practices.
Confidential 12/13/2011 6
Less Features/Usage
Confidential 12/13/2011 7
Challenge: Hurried Users, Short on Time
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Implication: Surface Functionality
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Challenge: Interruptions
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Implication: Allow for context switching
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Challenge: Distracted
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Implication: Orientation (where am I?)
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Challenge: Multiple Devices
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Implication: Consistency Within, “Translation” Across
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Context, Context, Context
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The UX Value Proposition
User Experience Value Proposition
• How close is the value proposition to the original application?
• What is the same?
• What is different?
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Context: Personas and Usage Scenarios
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• What’s the real
need/opportunity?
• How do/might they
actually behave?
• What motivates
them?
• What’s their
environments?
New Challenges
• Personas are archetypes
− they may not map from the original application
• Physical environment will be different and more diverse
• Motivations will likely change
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Walk in Their Shoes
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Have Users Try It
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What’s The Result?
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This to…
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…This
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Summary
• Reduce Features, Data Input, Simplify (not Simplistic!)
• Understand You are Building a Different Product
• Get the Context
• Test the Experience
• Remember: Simple is Deceptively Hard
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Contact Information
Jennifer Fraser
Director of Design
Matt Hately
VP of Product Strategy and Innovation
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