Tame the Wild, Wild WebLibrary.Next Campaign

Wednesday, October 26, 201110:30 AM

Donci Bardash, BTOP Project DirectorMontana State Library

Today’s Agenda• Campaign Purpose & Messages• TV Ads• Radio Ads• Bookmarks• Table Toppers• Palm Cards• Banners• Thumb Drive• Website • Open Houses & Events• Slide Shows & Power Points• Custom Materials• Coordinating with Partners• Q & A

Purpose & Messages1. To increase awareness of computer and Internet resources available at local libraries (including partner resources)2. To position library Internet access as vital to residents and communities3. To re-establish the important role libraries play within a community

* Social Marketing, not “product-specific”

Refer to the comprehensive outreach plan for more

information.

Television

Version One

Version Two

Radio Ads

Version One

Version Two

Bookmarks

Elementary Version

only

General Population

Strategy: Distribute inside and outside of your library.

• Provide to your “friends” for distribution• Pass out at events and presentations

Bookmarks have been sent directly to your local elementary and high schools, as well as offices of public assistance, workforce (job service) offices, and regional self-help law centers.

Table Toppers

Strategy: Distribute outside of library. Customize back to advertise your library or workshops.

• Senior Centers• Coffee Shops• Restaurants• Schools

Table Toppers have been sent directly to AARP, offices of public assistance, workforce (job service) offices, regional self-help law centers, and the state law library.

Provided to some libraries

Palm Cards

Strategy: Distribute outside of library• Pass out at events and presentations• Schools, senior centers, restaurants, motels

Palm cards have been sent directly to AARP, offices of public assistance, workforce (job service) offices, regional self-help law centers, and the state law library.

Banners

Retractable stands:Place the stands outside of the library main entrance and take them along with you to events

Customize your banner to promote

upcoming workshops or events

Digital Banners & Thumb Drives

Digital Banner:Add to your website or Facebook page as a quick link to www.MTlibrarynext.org

Thumb Drives:Pre-loaded with popular Internet hyperlinks. Pass out to patrons attending workshops. A handful have been provided to each self-help law office, as well as the law library.

Website

Test Site

Audience: Montanans who see TV and hear radio ads, primarily surfed while at home and

on mobile devices

Goals: Steer them to local libraries, get the mass message out, create a “buzz”

Open Houses & Events

• Checklist on BTOP site• Can customize newspaper ad to

promote events & workshops• MSL will promote amongst partners

but needs advance notice

PresentationsStrategy: Promote library services to local chambers of commerce, senior centers, local teachers, etc.•PowerPoint Template available on BTOP website•Highlight local technology workshops•Promote events•Raise awareness of new equipment, broadband speeds, and statewide services (such as HomeworkMT)

Thank You• Outreach Committee• Mitch Grady and Hearst Free

Library• Tom Marino• PartnersCreative

Contact

Donci Bardashdbardash@mt.gov

406-444-0223

Materialswww.msl.mt.gov/btop

Materials will be available online by 10/31/2011