tamara stenn- umass social entrepreneurship day 2015
TRANSCRIPT
Founder:Dr.TamaraStennEcoEthicalsince1996www.kusikuy.com
OPPORTUNITIES• Socialmobility• Income• Education
CAPABILITIES•Skills•Leadership•Knowledge
SocialEntrepreneurshipandFinanceTheimpactofsocialenterprisesonwell-being
Freedomtoachievethingsonehasreasontovalue.(Sen,2010)OpportunitiestoachievethisandtheCapabilitiestodosocanbeboth
dependentandindependentvariables forachievingfreedom.
Monetarygainsarejustapartofthesocialimpact
0
10
20
30
40
50
60
70
Gender Price Organic Nutrition Land Climate
#tim
esm
entioned
Theme
Well-beingandsustainabilitythemesmostimportantforAndeanwomenquinoa
producersinBolivia.
ConsumersLow,Davenport,2007,JournalofConsumerBehavior;Srivastava,2009,AcademyofMarketingStudiesJournal.
• Consumerswanttofeelconnected.• Theywanttoparticipatebutarehinderedbymarketobstructions.80%ofconsumersreportedvaluingFairTradeclothingbutonly9%actuallypurchasedit.
• MostareEuropean(PercapitaFairTradeConsumption, 2007)
$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
Switzerland UnitedKingdom
Denmark Finland USA
55
44
32
15 136
0.050
10
20
30
40
50
60
Percentage
Questions?-Contact&info…
• www.tamarastenn.com• www.kusikuy.com• [email protected]
What’snext?•SCALING- World’sbestMittenwithMeaning,“Patagoniaofmittens”•$6billiononlinegiftmarket•KUSIKUYConnectionsmartphoneapp•Re-launchviaValleyVentureMentors•Needcollaboratorsandinvestment!