taloustutkimus oy / scandinavian netcommerce consulting oy netmate a guide to doing business on the...

Taloustutkimus Oy / Scandinavian NetCommerce Consulting Oy

NetMateA Guide to Doing Business

on the Internet


NETMATE PROGRAM 1998-2000

NET MARKETS

NET WORKSHOPSFOR COMPANY GROUPS

RESEARCHES AND STUDIES

IMPLEMENTATIONPROJECTS

NET WORKSHOPSFOR INDIVIDUAL COMPANIES


NETMATE -DEVELOPING PROGRAM FOR SMES

What is the Internet for?

What role could the Internet play in a company`s strategy?

How to get started and how to do business on the Internet?

What should be taken into consideration?

How to find a suitable business idea for e-commerce?

What kind of risks might there be?


NETWORKSHOPS

Interactive workhops for directors in charge of electronic business strategy of SMEs

Give an overview of how the Internet changes markets and ways of doing business

Assist the management to sketch out how to develop its business with the growing importance of the Internet

Outline services for SMEs on the Internet

The size of the workshops is 8-12 persons

The workbook of business models on the Internet supports workshops


NETMARKETS -Interactive Road Shows

Open forums for directors in charge of electronic business strategy of SMEs

Offer

– information on business opportunities on the Internet

– concrete examples of how SMEs have successfully converted to e-commerce

– excellent opportunities for personal networking


SMEs in Finland (1996)

Employees Companies %

0-4 175.000 86

5-249 29.000 14

250- 500 0,2


AMOUNT OF COMPANIES PARTICIPATING NETMATE YEAR 1999

Net Markets 3000

NetWorkshops 300

Researches 2000

Practical Implementatios 100


THE STEERING COMMITTEE

Ministry of Transport and Communications

Ministry of Trade and Industry

Confederation of Finnish Industry and Employers

Employment and Economic Development Centre for Varsinais-Suomi (T&E Centre for Varsinais-Suomi)

Federation of Finnish Commerce and Trade

Finnish Information Technology Development Centre (Tieke)

Helsinki Chamber of Commerce

Ostrobothnia Chamber of Commerce

Technology Development Centre (TEKES)


The NetMate Programme

NetMarkets

NetWorkshopsfor groups of companies

NetWorkshopsfor companies

Research

Implementations


HOW OFTEN USES E-MAIL / INTERNET All, n = 999

Daily45%

Weekly11%Occasionally

12%

Not at all32%


HOW OFTEN USES E-MAIL / INTERNETBy the personnel categories

Not at all Occasionally Weekly Daily0

10

20

30

40

50

60

70

Not at all Occasionally Weekly Daily

5–10 persons

11–20 persons

21–50 persons

51–100 persons

101–250 persons


THOUGHTS ON THE SIGNIFICANCE OF THE INTERNET FOR THE COMPANYCurrently / After a Few Years

No Significance

Minor Significance

MediumSignificance

Major Significance

27

40

23

9

0 10 20 30 40

No Significance

Minor Significance

MediumSignificance

Major Significance

Currently


SERVICES OFFERED BY THE COMPANY VIA THE INTERNET Currently / After a Few Years

2

7

10

18

21

24

26

34

41

0 5 10 15 20 25 30 35 40 45

Other

Customers can receiveproducts via the Net

Customers can pay forproducts via the Net

Advertising on othercompanies' Web sites

Customers can orderproducts via the Net

Customer Services

Collection of customerfeedback

Product presentations onhomepages

Company profiles onhomepages

Currently


OTHER USES OF THE INTERNET BY THE COMPANY Currently / After a Few Years

3

3

4

4

13

17

23

33

52

0 10 20 30 40 50 60

Other

Keeping track ofproduction

Keeping track of stock

Keeping track oftransports

Teleworking

Ordering products forour company

Contacting authorities

Banking

Looking forinformation

Currently

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