tallinn socialfest 2012 - marko saue
DESCRIPTION
ADVANCED USE OF FACEBOOK IN MARKETINGTRANSCRIPT
![Page 1: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/1.jpg)
Strategic approachto Facebook marketing
Marko Saue
![Page 2: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/2.jpg)
There are more than 1131 business FB Pages in Estonia
![Page 3: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/3.jpg)
Most companies don’t havesocial media marketing strategy?
![Page 4: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/4.jpg)
Most players on our team don’t knowwhich goal to score in?
![Page 5: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/5.jpg)
Do you need 50 000 fans?
Is it OK to spend 10 000€?
![Page 6: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/6.jpg)
It all depends on what your strategy is!
![Page 7: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/7.jpg)
Simple structure SMM strategy
![Page 8: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/8.jpg)
Background:what are the problems &
opportunities?
![Page 9: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/9.jpg)
Goals:what do you want to achieve?
![Page 10: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/10.jpg)
Target Groups:who are you talking to?
![Page 11: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/11.jpg)
Channel Usage:marketing, sales, ads,CR, CS, PR,
R&D, HR, IM?
![Page 12: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/12.jpg)
Value for Fans:what’s in it for them?
![Page 13: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/13.jpg)
Metrics:what should you measure?
![Page 14: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/14.jpg)
Administrators:who will do the talking?
![Page 15: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/15.jpg)
Five guiding principles:
Build a strategy that is social by design
Create an authentic brand voiceMake it interactive
Nurture your relationshipsKeep learning
![Page 16: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/16.jpg)
Facebook by objective
Foster product development and innovation
Generate awarenessDrive preference and differentiation
Increase traffic and salesBuild loyalty and deepen relationships
Amplify recommendation and WOMGain insights
![Page 17: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/17.jpg)
Product Development
![Page 18: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/18.jpg)
Crowdsourcing
![Page 19: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/19.jpg)
Preference and Differentiation
![Page 20: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/20.jpg)
Awareness
![Page 21: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/21.jpg)
Traffic
![Page 22: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/22.jpg)
Sales
![Page 23: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/23.jpg)
PR & CSR
![Page 24: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/24.jpg)
Recommendation
![Page 25: Tallinn Socialfest 2012 - Marko Saue](https://reader030.vdocuments.us/reader030/viewer/2022020720/54be339e4a7959a3338b4611/html5/thumbnails/25.jpg)
FB Resources:facebook.com/goalmarketing