Short overview for marketing partners (2014)

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This presentation consists of 7 different events. All of them have separate cooperation packages:

November (13 days):

! PÖFF – The main program and competition (Tallinn and Tartu)

! JustFilm – Youth and Children Film festival (Tallinn)

! Animated Dreams – Animation films (Tallinn)

! Sleepwalkers – Short films and Student films (Tallinn)

August (6 days):

! taARTuFF – Tartu Love Film Festival (Tartu, open-air)

April (4 days):

! HÕFF – Haapsalu Horror and Fantasy Film Festival (Haapsalu)

INTRODUCTION

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PÖFF was founded in 1997 by Mrs. TIINA LOKK, who is the Festival Director and Art Director since. In 2014 the festival is organised for 18th time.

PÖFF MISSION: ! To introduce WORLD BEST CINEMA to Estonian and international

guests.

! To promote and develop cinema as FIELD OF CULTURE and quality entertainment.

! To NETWORK local and international film and cinema professionals

! To PROMOTE ESTONIAN FILM and film makers and professional services and LOCATIONS internationally

ABOUT THE FESTIVAL - PÖFF

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! PÖFF is the BIGGEST ANNUAL CULTURE EVENT in Estonia.

! PÖFF belongs officially to the WORLD TOP 50 among other 4000 film festivals organised in the world each year (rated by: FIAPF- International Federation of Film Producers Associations).

! PÖFF belongs unofficially to the WORLD TOP 15 considered on the same category as Rotterdam and Göteborg Film festival.

! PÖFF is one of the most INFLUENTIAL film event in the Northern and Eastern Europe by number of ADMISSIONS, QUALITY and VOLUME of the program.

ABOUT THE FESTIVAL - PÖFF

ABOUT THE FESTIVAL - PÖFF (main programme and sub-festivals + industry events)

Special projects

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•  100 000 + admissions PÖFF + its related events (including sub-festivals and tARTuFF)

•  77 000 + admissions in PÖFF 2013 events

•  700 + screenings

•  220 featured/full length films within 12-13 days

•  300 + persons are involved in organising PÖFF, including 250 volunteers, temps and 12 full time staff

•  1,3 m EUR budget

FACTS

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Visits 1997-2013 (PÖFF, Just Film, Animated Deams, Sleepwalkers)

2013%

2011%

2009%

2007%

2005%

2003%

2001%

1999%

1997%

77,500%71,000%73,000%

68,700%53,030%

56,427%52,330%

48,457%48,871%

47,517%47,473%

39,500%36,200%36,800%

23,600%9,500%

4,500%

!!

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International guests (professionals) 1997-2013

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INCOME (2013)

STATE BUDGET

(296 000 EUR) 23%

TICKETS (275 000 EUR)

21%

OTHER 8%

SPONSORS (280 000 EUR)

21%

EU (60 000 EUR)

8%

EMBASSIES 3% (40 000

ERU)

Other local funds 15%

TALLINN (12 000 EUR) 1%

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COSTS (2013*)

PROGRAM (film rights, logistics,

guests, special events) 36%

MARKETING 10%

CINEMA RENT 13%

OTHER FESTIVAL ORGANISING

10%

OVERHEADS (office etc)

8%

PERSONNELL (full time and temporary)

23%

Chart Title

* Estimated (fiscal year ends 31. March 2014)

SUBFESTIVALS

Subfestivals

(Separate marketing packages available for each sub-festival)

JUSTFILM Children and Youth Film Festival (since 2001)

PROGRAMME: ! 50 films (2013) ! 108 screenings ! Children film programme ! Youth film programme ! Street culture programme ! Special events VISITS: ! 14 550

PROGRAMME (2013): ! 113 short films ! 6 feature movies ! Short films by professionals ! Short films by students ! Special events VISITS: ! 1100

SLEEPWALKERS Student and Short Film Festival (since 2000)

ANIMATED DREAMS Animation films (since 1999)

PROGRAM (2013): ! 166 short films ! 6 feature movies ! 40 screenings ! Lectures and seminars ! Meetings with film makers VISITS: ! 2960

SPECIAL PROJECTS

(Special marketing packages available)

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TARTUFF Tartu Love Film Festival (since 2007)

PROGRAMME (2013): ¡  22 feature films ¡  Documentary film program ¡  Music and other special programs ¡  Special events VISITS: ¡  23 000

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HÕFF Haapsalu Horror and Fantasy Film Festival

PROGRAMME (2013): §  19 feature films, 10 short films §  Main programme §  Freak films §  Special events VISITORS: §  2 499

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COOPERATION WITH PÖFF …

MARKETING OR CHARITY?

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! PROFESSIONALLY ORGANISED CULTURE EVENTS ARE NOT CHARITY EVENTS BUT VALUABLE AND UNIQUE MARKETING CHANNELS.

! CULTURE EVENTS SHOULD BE PART OF MARKETING AND MEDIA BUDGET AS WELL AS SOCIAL RESPONSIBILITY BUDGET, NOT CHARITY FUNDS.

! EVENT ORGANISER AND SPONSORS SHOULD TREAT EACH OTHER AS EQUAL PARTNERS, TO GAIN MAXIMUM BENEFITS.

MARKETING or CHARITY?

! PÖFF in NOT an MEDIA AGENCY that sells anonymous contacts.

! PÖFF offers UNIQUE SITUATION that cannot be bought for money from advertising or media agency, cannot be copied by competitors.

! PÖFF offers most valuable “FACE-TO-FACE” communication and very special moments.

! PÖFF offers collaboration and BRAND SYNERGY with its very positive and powerful brand name.

WHAT WE OFFER TO SPONSORS?

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! Positive IMAGE and PRESTIGE of the events. ! Unique brand ACTIVATION and other LIVE

MARKETING opportunities for employees and partners. Not just logo exposure.

! SOCIAL RESPONSIBILITY, positive PR. ! Opportunities to MEET THE FILM GUESTS,

joint dinners with different stakeholders and stars.

! ADDED VALUE to the guests, employees, retail campaigns.

WHAT WE OFFER TO SPONSORS?

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CATEGORIES RESERVED (2014)

! Finance/Credit/Insurance (NORDEA) ! Cars (TOYOTA) ! Hotels (NORDIC HOTEL FORUM) ! Some alcoholic beverages (TRIDENS) ! VOD and video library (STARMAN) ! Drinking water (TALLINN WATER)

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MARKETING OPPORTUNITIES

PLEASE SEE THE SEPARATE DOCUMENTS FOR DETAILS,

WHAT EACH EVENT CAN OFFER.

NEEME KARI - DIRECTOR OF DEVELOPMENT TEL: +372 503 7522 / E-MAIL: NEEME.KARI@POFF.EE / SKYPE: NEEMEKARI

WE WOULD BE HAPPY TO DISCUSS YOUR INTERESTS AND IDEAS FOR BEST

POSSIBLE COOPERATION.

THANK YOU!

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LETS PÖFF TOGETHER!