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Tallink & Baltic Sea market April 2009

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Page 1: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

Tallink & Baltic Sea marketApril 2009

Page 2: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

2

Baltic Sea is one of the largest ferry markets in the world

4. 1. 2.1.

Source: ShipPax Market 2008

3.

PAX (m) Cars (m) Trips (th) No. of vessels* Total bedsBaltic Sea 225,7 83,5 3 952 205 82 129 North Sea 105,8 19,9 304 121 32 747 Mediterranen 433,8 34,1 814 395 140 273 Americas 326,9 80,7 804 111 7 519 Red Sea & Persian Gulf 8,4 1,1 4 26 8 447 South East Asia incl. Japan 541,0 30,1 652 307 54 378 Pacific 29,6 0,9 102 15 1 912 Others 10,7 1,7 63 13 707

* Ro-pax / ferries above 1000 GT

Page 3: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

3

The size of the market

9m 5m

1.5m

2.6m

Total market: no. of pax (millions)

0

2

4

6

8

10

12

14

16

18

20

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Tal-Hel Est-Swe Lat-Swe Fin-Swe Aland-Swe

Page 4: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

4

Tallink´s position in the ferry market

Company Employees Vessels Gross tons Beds PassengersRevenues

(mE)Profit (mE)

1 Tallink 6 481 19 664 564 26 523 6 873 339 761 67

2 Stena 5 700 35 965 374 10 815 15 954 000 1 032 59

3 P&O 5 000 585 199 8 303 10 800 000 1 350

4 DFDS Group 4 427 64 790 328 9 777 1 499 000 1 114 54

5 Color Line 3 821 11 407 567 13 832 4 300 000 573 21

6 Scandlines 2 800 21 279 484 18 500 000 547 103

7 Viking Line 2 790 7 212 474 13 081 5 695 343 436 25

8 Brittany Ferries 2 568 8 6 557 2 600 000

9 SNCM Ferryterranee 2 407 10 294 930 9 698 1 079 308

10 Finnlines 2 335 15 500 000 686 34

Source: ShipPax MARKET:07

Data: 2006-2007

1. 4. 3. 1. 4. 4. 2.

Page 5: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

5

Tallink in brief

Tallink is the leading European ferry operator offering mini-cruise, passenger transportation and cargo transportation services in the Baltic Sea.

Fleet of 19 vessels Operating four hotels in Tallinn

Revenues EUR 787 million EUR 1.9 billion asset base More than 7 million passengers annually 330 thousand cargo units annually Ca 6,800 employees Listed on OMX Tallinn – TAL1T

Over 50 years of operating and cruising experience

Page 6: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

6

Tallink business model

Broad transportation, leisure and retail product: complete mini-cruise and overnight hotel & spa packages, city-break day trips, high-speed ferry and cargo

Highly popular mini-cruise product across Scandinavia and the Baltics with extensive onboard retail and entertainment facilities

Our destinations are attractive and lucrative for tourism and shopping destination

Significant demand from business customers, tourism and cargo traffic boosted by EU accession

Product Offering

On-board Tax-Free Shopping

1-2 overnight cruises &passenger transportation

Cargo Transportation

Conferences

City break

Hotel & travel packages

Page 7: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

7

Mini-cruise concept

OVERNIGHT CRUISECONFERENCE

PASSENGER TRANSPORT

CARS & CARGO

On-board consumption

Mixture of transportation, leisure and entertainment

(Tax-free) shopping Leisure and entertainment

Page 8: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

8

Passengers (th.) Cargo units (th.) Revenues (mEuro)

Growth has been key to Tallink’s success

218 260

405

761 787

03/04 04/05 05/06 06/07 07/08

103

131

188

359

331

03/04 04/05 05/06 06/07 07/08

2 828 3 274

4 203

6 873 7 070

03/04 04/05 05/06 06/07 07/08

Tallink’ key financial figures

Page 9: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

9

Tallink’ key financial figures

Shop25%

Ticket25 %

Cargo21%

Other5%

Sales split

Restaurant & Bar24%

Passengerincome

74%Cargo income

21%

Revenue sources

Other income5%

Est - Fin

23%

Est - Swe

12%

Fin - Swe45%

Fin - Ger12%

Lat - Swe4%

Other4%

Revenue split

Page 10: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

10

Passenger traffic market shares

On the Finland-Sweden routes the Tallink’s market share of passenger transportation is approximately 53%

On the Finland-Germany route the estimated Tallink’s market share of passenger transportation is 50%

On the Estonia-Sweden and Latvia-Sweden routes Tallink is the only provider of daily passenger transportation. Source: Tallink; publicly available information on competitors; Port of Tallinn; ShipPaxData: Feb.08-Feb.09

Estonia – Finland route Tallink’s passenger volume development

0

1

2

3

4

5

6

7

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Milli

ons

Others: two competitors have ceased the operations in October 2008Data: Sept.08-Feb.09

Tallink is the market leader on the Baltic Sea

Tallink; 59%Viking Line; 23%

Eckerö Line; 12%

Linda Line; 2%

others; 4%

Page 11: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

11

Year

High quality fleet

EUR 1,020 million newbuilding program 2002-2009

Higher quality of onboard facilities Increased passenger, cargo and retail capacity

Expanded onboard consumption and retail facilities Reduce seasonality through ice-class specification Increased profitability through lower cost per passenger

*Note: Pure cruise vessel with no separate cargo or passenger car deck

Symphony

89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06

Cinderella

Europa

Romantika

Galaxy

Victoria I

Paradise*

Gabriella

07 08

Star

Superstar

Serenade

Baltic Princess

Superfast IX

Superfast VII and VIII

09

Baltic Queen

Tallink is the only company investing aggressively into fleet renewal allowing us to provide:

Page 12: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

12

Pax

1,900

2,080

Cargo

2,000 lm

1,930 lm

Service

year around

year around

Travel time

2:00 h:mm

2:00 h:mm

Transformation to the Shuttle concept

Operating 6 vessels

M/S Meloodia

M/S Regal Star (cargo vessel)

four AutoExpress (fast crafts)

Transportation service on Tallinn-Helsinki route in 2005

Transportation service on Tallinn-Helsinki route today

Pax

1,600

-

650

Cargo

1,190 lm

2,087 lm

-

Service

year around

year around

seasonal

Travel time

3:30 h:mm

3:30 h:mm

1:45 h:mm

Shop area

1,141 m2

1,100 m2

Shop area

465 m2

-

100 m2

Operating 2 vessels – both carry passengers and cargo and provide year around a fast service

M/S Star

M/S Superstar

Page 13: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

13

Tallink ja Estonian economy

83mE port fees

(whereof ca 18mE Port of Tallinn +

Estonian maritime Authority)

175mE cost of goods

(whereof ca 50% Estonia)

3,4m visitors through Tallinn port

(whereof 2,4m foreigners)

6900 staff members

(whereof ca 3700 in Estonia)

Page 14: Tallink & Baltic Sea market April 2009. 2 Baltic Sea is one of the largest ferry markets in the world 4. 1. 2.2.1.1. Source: ShipPax Market 2008 3.3

14

Tallink enters into new phase

Performance

2002 2009 F u t u r e

Extensive investment phase:

New fleet

Expansion

Realizing results

New growth opportunities