Sustainnability for burstingbubbles in education

TEN INNOVATIVE TEACHING APPLICATIONS FROM SOCIAL MARKETING

Gonzalo Díaz Meneses

Index of contents

Introduction

Posing the problem

Applications

Conclusions

Love and desire are twodifferent things: notevery thing that is lovedis desired, and noteverything that is desiredis loved.

Miguel de Cervantes1547-1616

Introduction

What does It mean?

Sustainnability for bursting bubbles in education

In sustainable terms, education should always

provide as much value over price as possible by

considering the whole society .

There is a bubble if price is higher

than value

Ten innovative teaching applications from social marketing

A good education should distinguish

between price and value

Please, don´t forget that something of value has no price!

What does It mean?

Sustainnability for bursting bubbles in education

Since education alone is not enough, social marketing is

needed

Ten innovative teaching applications from social marketing

Innovative teaching applications consist of providing

changes and improvements

Please, don´t forget that something of value has no price!

Posing the problem

The history of bubbles in educationFrom another brick in the wall to other bubbles in the air: dogmatism & homogeneity, overenthusiasm for academic degrees & overspecialization

Be obedient, dogmatic and elitist! But the cost of opportunity was

freedom & justice

The production orientation The sales orientation

Going by the marketing theoretical framework there are three wrong approaches

The product orientation

The cost of opportunity was quality, but it won freedom & social justice

As much competitiveness & specialization as possible! Yet the bubbles are

happiness and truth imperfections

EE isn´t a bubble in Europe but it isall over the developing worldbecause of management flaws

What´s not a bubble in education?

Education Expenditure The quality of teachers The importance of humanities

Highly qualified teachers are always the key to success

What is the value of philosophy, literature and history? They are value itself

The bubble child.

Knowledge, Skills & Attitudes Knowledge, Activities, Perceptions, Emotions & Relationships

The one-dimensional bubble

2012 GDP per capita

Making comparisons between one-dimensional & multidimensional indexes of development

2012 PISA

Inconsistencies: America versus Europe

The undereducation bubbleIs overeducation a bubble? It isn´t, it is just a short term problem

Another real bubble is overspecialization in corporatizationA real bubble is NEET

Applications

Target your pupils Research your market Segment your market

Raise the three questions to profile them

Use qualitative & quantitative techniques

For the sake of being effective & efficient

1 2 3Keys to success

Start with the greenest

Antecedent techniques for highly involved pupils

Consequent techniques for low involvement pupils

Special techniques for reluctant

From the softest to the hardest

Prompt, Blockleader & Commitment

Rewards & Feedback

Foot in the door & slam the door in their face

45

6

7

Keys to success

Provide sensorial experiences

Touch your pupils´heart Make your pupils feel like

stars in the universe of learning

Use the five senses: sight, hearing, taste, smell & touch

Put into motion all emotions: surprise, sadness, joy, fear, disgust, anger, pride, shame, guilt, love

From egocentrism to holism

8 9 10

Keys to success

Conclusions

Education and social marketing are

not only compatible and

complementary but also, if they work

together, might generate some

educational innovations to burst

bubbles.

The management of education expenditure, the

quality of teachers and the humanities are not

bubbles

Educational bubbles are generated if knowledge-

beliefs, activities, social relationships, emotions &

sensorial responses are forgotten, if quality of life

isn´t considered and if education is reduced to the

job market.

Overeducation is not a bubble if

education is considered value

itself but a short term problem

Undereducation generates NEET

& overspecialization bubbles

Social marketing recommends that

educators do targeting, market

research & segmentation, moreover

finding a match between the pupil

and the technique in order to provide

vivid experiences of learning

Education is not preparation for life; education is life itself.

John Dewey

Sustainnability for bursting bubbles in education

TEN INNOVATIVE TEACHING APPLICATIONS FROM SOCIAL MARKETING

Gonzalo Díaz Meneses