Talk on TV Medium

• to enhance the ability of critical thinking

• to promote alertness and consciousness

• to develop a proper sense of values

Understand the media (how it is presented / regulated) Contact

Analyse/think thoroughly Response (appreciate/assess/monitor)

4 Steps

Purpose of the talk

Electronic Media

Different Media

(TV, Radio)

Printed Media (Picture, Text)

New Media (Internet)

Understand TV Medium

¤ is more pervasive

¤ penetrates into almost every household

¤ imitates the real world by sound,

images and special effects

¤ when we watch TV

be alert and conscious

be able to distinguish truth from falsehood

Category of TV Programme Services

Domestic Free TV Programme Services

Other Licensable TV Programme Services

Pay

Other Licensable

Domestic Pay TV Programme Services

Free

Pay

Non-domestic TV Programme ServicesNon-domestic

TV Programme Services are Regulated by

Communications Authority Ordinance

Broadcasting Ordinance

Broadcasting (Miscellaneous Provisions) Ordinance

Codes of Practice

Spirit of Regulating

TV Programme Services

to safeguard freedom of speech,

no preview of broadcast material

to protect children and youths

How are the

Domestic Free TV

Programme Services

regulated?

Domestic Free TV Programme Services

Domestic Free TV Programme Services(continued)

Family Viewing Hours

(daily from 4:00 p.m. to 8:30 p.m.)

Programme Classification

Parental Guidance Recommended (PG)

Mature (M)

• licensees have a duty to provide sufficient information about the nature and content of the programmes

• enable viewers to make

informed choices about what to watch,

to choose/decide whether children are allowed to watch

Provision on Programme Information

Provision

Dangerous BehaviourHorrific Scenesand

Violence

Drinking and Smoking

Scenes

Bad LanguageAdult Contents

Domestic Pay TV Programme Services

• provision of parental locking device

Are You a

Smart TV Viewer?

How much time do

I spend on

watching TV?

What types of TV

programmes do I like?

drama/film

current affairs/documentary

cartoon/science

game show/beauty contest

Does this

programme

require parental

accompaniment?

Does the programme

meet my requirement?

Information > entertainment

A Smart TV Viewer

understand the presentation techniques of

TV medium (TV World≠Real World)

know the basic provisions that govern TV medium

watch TV programmes selectively

think critically /analyse the message received from

TV medium (real/false, healthy/bad taste or

unhealthy)

communicate with parents/teachers

participate in monitoring the

performance of the TV medium actively

A Smart TV Viewer (continued)