Talk is Cheap, Content is King

10 Ways to Actually Use Facebook in Your Business

Getting Started

• Personal Facebook account

• Facebook business page

• Getting “likes”/increasing numbers

• Posting content regally or regularly

• Cross promotion

• Using Facebook as your business page

What does your page say about you?

Great Content with a Cause

One article or post can make a

difference

Morning Email #1

Email #2 Report

It’s All About...

Connection & Engagement!

1. Make Interesting and Relevant Status

Updates• Post updates that

establish you as an authority

• Examples: Trend reports, things to do in the area, enrich the imagination

Information on the Salem Underground would spark interest

2. Let your Personality Shine

Through• Use both your personal and business pages.

• It keeps you top of mind with your friends

• 3:1 ratio of business posts to non-business posts (on business page)

• 4-6 business posts per week – max

• 10:1 ratio of personal posts to business post (on personal page)

• Be mindful of your comments

3. Make Friending a Habit

• Send a friend request to each new contact you make.

• Like other business pages on your personal page and business page

4. Reach out to FB Friends • Like FB content

from friends regularly. It will help you to come up on their news feeds more often

• Send a personal message to someone you don’t know but liked or commented on your posts

• Birthdays! Send a message

• Add your contact info to each business message

• Tag posts and photos -- all their friends will see it!

5. Integrate Facebook into your Existing

Marketing• Follow links from website

• Blog posts automatically coming over to FB

• Constant Contact /Newsletters

• Different lead Pictures. One for MLS, Email, FB. If the person wasn’t attracted to one element of the home, they might be attracted to something else.

6. Facebook Apps for Realtors

Realtor.com – Social Connections

App• Free to use

• Large variety of functionality based on type of account

• Display agents listings

• Offer MLS searches

• Capture leads

• Local information

• Mobile Friendly

Zillow Apps

• Free to use

• Display listings and local information

• MLS searches

• Contact forms

• Client reviews

7. Other Apps and Tools

• SlideShare app. You can take a powerpoint presentation and put it on FB. Tell the story of a local neighborhood you have a listing in.

• Facebook Events to help spread the word about open houses.

• Hold weekly podcasts with topics such as home staging, first-time home buying, mortgages, etc.

• Seek testimonials and recommendations to help increase referrals.

8. Multimedia Content

• Publish photos of local areas and events and tag away.

• Publish photos in creative ways like Rosi has. Instead of just publishing a photo of two local homes decorated for the holidays, put them side by side and have people vote on which they like better.

• Use FB videos and Youtube to show homes, local events neighborhoods, how to videos and more.

9. Again, Creative and Innovative

Updates!• Facebook is not Direct Sales!

• Facebook is a relationship and brand building tool that can generate word of mouth marketing that leads to sales.

• Status update Ideas:

• Would you Rather? Publish two options related to things to do in a local area.

• Latest news: Update followers on road construction, new restaurants, etc,

• Exclusive information: Ask the restaurant for their menu before they open and post it on your page.

• Local business Promotion: Talk about other local businesses news and events, tag them and help each other out.

10. Facebook Ads and Search

• You can type a subject or phrase into Facebook and filter the results.

• Targeted ads to friends and those with specific interests