TALISMAN & OLUFSON

MICRO ANALYSIS

TARGET MARKET SELECTION Big Fish Small Pond

Albany Boomtown Singles

Get’em started early Self-Purchasing Females

PRODUCTS Talisman/Olufson

• Custom-made jewelry• Highest quality of diamonds and gems• Customer’s one stop

Olufson carries designer lines Talisman soon to be only custom jewelry

PRODUCTS

• CAD software has limited capabilities

• Talisman has incredible wax artist

PRICE We cannot tell you all the secrets… Margins:

1.Custom work 2. Colored-gems 3. Diamonds 4. Watches

Flexible Layaway Wells Fargo Financing

ADVERTISING

•Billboard•Newspaper •Radio•Active Member of Community• Auctions• Local Teams

PACKAGING Talisman

Gray Fabric…boring Nicer Wood Boxes

Olufson Ostrich Leather Design Nicer Wood Boxes

DISTRIBUTION Directly to customers Expand to E-Commerce Agreements with vendors

― prevents Partnerships with Wholesalers

― license certain pieces― gain more revenue

SERVICE Services

Repairs Cleaning Watch repair Appraisals

Going the Extra Mile• Walking customers between location• Staying after hours• Providing personal cell number• Go to the customer

SERVICE Expectations

Graduated Gemologists Highly trained salesmen

Customer calendar Brand New computer systems

Sales Force On the job training Autonomous Competitive Environment

CUSTOMER BENEFITS• Customers get the exact kind of high-

value jewelry they want• Services provided by the store make

jewelry’s quality and value last• Tangible• Intangible

• Memories• Feelings• Occasions

QUESTIONS