talia wolf - emotional design - conversion hotel 2015
TRANSCRIPT
Unlocking The Missing Link in CRO: Emotional Targeting
Talia Wolf | Conversioner.com
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Me
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People don’t remember what you said, they remember how you made them feel
Maya Angelou
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Emotional TargetingMake It About
The CustomerShow It
Don’t Say ItTest
Concepts
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Making it about the customer
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You’re not Luke Skywalker, you’re Yoda.Nancy Duarte
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24%
Registrations
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Show It, Don’t Just Say It
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That’s 3 seconds shorter than a gold fish!
Humans have an attention span of under 6 seconds.
Microsoft
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78%
Revenues
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Testing Concepts Not Elements
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Testing Process
Behavioral research:Google Analytics analysisHeatmapsPolls/surveysTechnical Review
Strategic research SWOTCompetitor analysisTrends researchMarket researchPersonasEmotional Triggers
Prioritize:TimeImpactResources
Design
Align Team
Hypothesis
Launch QAQAQAQA
Analysis
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Emotional Triggers:
Energetic AnticipationExcitement
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550%
Revenues
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Marketing isn’t a battle of products it’s
a battle of perceptions.Jack Trout
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Thank YouTalia Wolf | Conversioner.com
www.conversioner.com/blog