Company Profile

THE BICULTURAL TALENT AGENCY

TALENT BRIDGE FOR INTERNATIONAL BUSINESS

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

2

AGENDA

About Us

Mission and Vision

Talents for Global Competition

Why B On Board

Our People

Our Expertise

Core Services

Extended Services

Distinctive Features

Sourcing

B On Board’s Added Value

Case History

Multicultural Italy

Success Stories

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

3

MISSION AND VISION

B On Board S.r.l. was set up to respond to an increasing demand for companies to compete in a globalized market.

In recent years the market has recorded an acceleration of the following economical dynamics:

Internationalization of production and sales activities, with a rising importance of

commercial exchanges with foreign markets, also for SME

Globalization of consumption, lifestyle media and culture trends along with the

economic crisis in industrialized countries it became necessary for Italian

companies, including SME, to face internationalization

For many companies, especially SME, it is a tough and risky challenge, but vital for the

company's survival and has to be won.

THE LOCAL MARKET IS NOT ENOUGH ANYMORE…

THE NEW LOCAL MARKET IS THE WORLD

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

4

MISSION AND VISION

B On Board intends to support the internationalization process of companies by giving

them the best resources for developing the international business.

B On Board aims to become the main point of reference for local or international

companies regarding recruiting (and training) of the best talents to:

Expand the market of reference

Compete with success in the single target countries

Transform the company from local to multinational

MAKE ITALIAN COMPANIES SUCCEED IN THE INTERNTIONAL MARKET GIVING THEM THE

BEST TALENTS

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

5

TALENTS FOR GLOBAL COMPETITION

The global competition requests resources with specific skills, experiences and

aptitudes:

Adaptability, dynamism, learning and listening abilities, cultural awareness are

some of the key personal characteristics

Knowledge of the culture, language and target market(s) trends

Specific skills and experiences in international sales

Whether the searched position is executive, senior or junior, the added value is

given by the international and multicultural characteristics. This condition along

with solid specialized skills, make the resource a valuable talent for winning the

international challenge

B On Board selects (and trains) resources with the best fit for your international

business needs. We select profiles of all seniorities, varying from country manager

for a specific country to export manager to international salesperson.

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

6

MULTICULTURAL TALENT FOR GLOBAL COMPETITION

MULTICULTURAL TALENTS

They are talents because they are qualified to meet the specific needs/position (both

senior or junior)

They are resources with a cultural background of 2 or more countries

Multiculturalism can be:

Native, like children born in Italy from parents of another nationality (second

generation)

Acquired, through study, working and life experiences outside the country of origin

It is required the knowledge of the local language, trends, custom and traditions along

with a deep understanding of how they think and relate in private and business

environment.

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

7

WHY B ON BOARD

B On Board is the first company in Italy specialized on the recruiting of resources

with international and/or multicultural background

This allows us to:

Attract and come into contact with recourses from all the world which have

decided to take up an international career

Understand your internationalization objectives and with our specific know-

how, we will advice you on the profiles to look for in each country/area,

considering the actual level of internationalization and the corporate structure

Select the best talents for the expansion of your company in international

markets, thanks to our assessment methodologies of international and

multiculturalism of candidates

WE SELECT THE BEST TALENTS WITH INTERNATIONAL AND MULTICULTURAL EXPERTISE

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

8

OUR PEOPLE – THE PARTNERS

Luciano Carbone (President), Chief Corporate Officer of SEA, in which has been HR and Organization Director between 2007 & 2009. He matured a strong professional experience in general management and HR management working as a top manager for leading companies in several industries, like Michelin, Ferrero, Banca Nazionale del Lavoro, Fondazione La Biennale di Venezia, Trenitalia.

Stefania Celsi, partner in Accenture until 2010, in charge of international and national clients, member of the Executive Committee as Human Capital & Diversity lead for Italy, Turkey, Russia, Poland, Romania; member of the Accenture Italian Foundation committee, in 2009, she was among the 70 women in Italy, chosen as “Ready for Board”.

Luciano Serra (CEO), President of Euroenergy S.p.A (Eurogroup) and Greenpv Management S.r.l. and Director other companies . He began his career in management consulting at Andersen Consulting followed by Bain&Company. Top manager of ICT companies like Sogei, Finsiel & Almaviva. Since 2008 he is an entrepreneur in the field of renewable energy and business services as partner and manager of various start-ups

Innocenzo Cipolletta (President of the Advisory Board), Knight of the Grand Cross, President of UBS Italia SIM S.p.A & the University of Trento. Past President of the FS, Il Sole 24 Ore, Marzotto SpA, and Director General of Confindustria. He has held managerial roles within the OECD and the ISCO. He was a Professor at the Univ. La Sapienza di Roma, at LUISS, Cesare Alfieri of Florence and the Univ. Of Reggio Calabria. He has various scientific publications and books to his name.

Renzo Noceti, Founding partner of key2people, he began his career developing HR for a major company in Italy. In 1994 he was head of the organization division at the Univ. Cattolica . In 1997, he was the recruitment manager for Deloitte Consulting during the entire transformation process. Since 2000 he works on Executive Search.

Luciano Martucci, is the President of The Innovation Group, a management consultancy/services and research firm specialized in technological innovation. Member of the Assolombarda Executive committee and the Fondazione Fiera Milano. He was Country General Manager of IBM Italia between 2007 & 2009 and then President of IBM Italia until January 2010.

Pierantonio Guiglia, Economics graduate and a senior associate in Agrè International where he looks after Joint Venture and M&A crossborder, consulting for investements towards east Europe, India for small to medium sized firms in the following sectors: mechanical , fashion, agribusiness, ceramics and Logistics. In the past he was in Deloitte&Touche as Senior Auditor for large corporations. He was a controller in the Bosch group in Italy.

Massimo Potenza, CEO of Pernigotti. He has spent most of his career in Barilla Group, at beginning in the Financial & Control department, then from 2003 as General Manager of the Bakery Business Unit (with prestigious brands like Mulino Bianco , Pavesi , Wasa ), being appointed Group CEO in 2007

Cristina Calabrese, began her career in a leading company of the IT sector (Olivetti) & then Telecommunications (Vodafone Omnitel). Within Olivetti she held various roles always to do with personnel and them with the establishment of Omnitel she became in charge of Recruiting for technical management staff, Head of HR planning and development and then finally Director of organizational development. Since 2003, she is a partner of key2people, an executive search agency and from 2005 she has been the lead at the agency’s Rome offices.

Francesco Montuolo, since 2002 top manager of Poste Italiane Group for Retail and Franchising business and international partnership program, he is also Executive Vice President of Confimprese. Previously he has worked in Logistics and Tourism industries , as a manager for national and international companies like DHL, Federal Express, SDA Express Courier and E-Logistics del Gruppo SGF.

Alessandro Scarfò, CEO of Intesa Sanpaolo Assicura, the Bancassurance company of the Group, and CEO of Intesa Sanpaolo Smart Care. Ex management consultant at McKinsey and Value Partners, between 2000 & 2007 has been top manager at RAS Group, acting as MD at RAS, CEO at RBVita , CEO at GESI.

Ermes Fornasier, entrepreneur and President of SDP Finanziaria and F&DE Group, has spent most of his career in Automotive and White Goods industries, as MD or CEO of the following companies Comau , SEA Group , Carlo Gavazzi, ACC Group, Zoppas .

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

9

OUR PEOPLE– ADVISORY BOARD

Innocenzo Cipolletta President of the Advisory Board , President of the‘

Università degli Studi di Trento, President

UBS Italia, President of the Associazione

Economia della Cultura

Sabrina Florio

President of So.Se.Pharm, a

pharmaceutical sector company, President

of ANIMA a Confindustria organ aimed at promoting CSR practices among

Italian firms

Angelo Tantazzi

President of Prometeia Spa,

Past President of Italy’s stock market

Borsa Italiana

Maria Grazia Cangelli Well known corporate

communication professional for

national and international companies

Roberto Masiero : President of i THINK!

The Innovation Knowledge

Foundation, Past President of IDC

International

Mario Marazziti member and

spokesperson of the Comunità di

Sant’Egidio, manager at RAI

Marcello Messori

Financial journalist, economics professor at

Università Roma Tor Vergata and LUISS

University, member of various BODs

The Advisory Board is a committee of experts involving high profile

partners, within Italy's social, educational, cultural

and financial scene, who support B On Board with

strategic guidance, sponsoring the cause,

providing vision for the country, and enhancing the social value of this initiative.

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

10

AGENDA

About Us

Mission and Vision

Talents for Global Competition

Why B On Board

Our People

Our Expertise

Core Services

Extended Services

Distinctive Features

Sourcing

B On Board’s Added Value

Case History

Multicultural Italy

Success Stories

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

CORE SERVICES – MODULAR PACKAGE FOR COMPANIES

Change management

Selection/ Recruitment

Training

Multicultural Talent

• Evaluation and assessment for ‘’multicultural talent”

• Analysis of competence needs and position/role required

• Assistance with the management of international teams (managing cultural diversity)

• Advisory on internationalization projects/processes with a focus on change management.

• Sourcing,search and recruitment of multicultural talents: • Technical/specialized profiles, mainly IT, industrial experts

• Under graduates and juniors, typically engineers, economists, other. • Experienced/middle manager (3 to 10 years of experience)

• Senior manager (managerial profile with 10 years of experience)

• In house training to prepare the staff (employed/introduced recently to fill new roles) regarding internationalization themes (outdoor) or integration and knowledge for local and corporate policies/practice (indoor)

• Cross culture training that can be organized as a master course for groups/class (staff groups) or through ad hoc, individual training paths (one-2-one).

• Courses led by professionals and with the expertise of specialized, external partners.

• A supervision/consulting service to ease the insertion/transition of multicultural staff during the initial phase, with a view to ensure inclusion of talent, emphasize the value of the same & cultivate loyalty.

• This also includes the initial orientation, the definition of a career path, checking performance with top management and the new team.

Research and studies on multiculturalism within the Italian and international business/industrial context, both general and sectorial:

• Sector benchmarking • Detecting best practices

• Assessing alternative internationalization strategies (make, buy, partnership) with close attention to ‘’multicultural’’ dimensions.

Orientation/ consulting Research

& Studies

11

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

CORE SERVICES – PERSONALIZATION OF SERVICES

Due to various reasons wishes to improve efficiency and effectiveness of its staff and question the need to make changes/substitutions and thus needs to: • assess the ability of staff to operate within multicultural teams, that of individual

competence, culture, enthusiasm and how to improve efficiency and effectiveness • a specific recruitment approach to substitute key professional profiles (maybe by

substituting non-multicultural expat profiles) by recruiting a new head figure who represents the culture of the country where the company operates and also has strong ties with head office

B On Board can assist with the recruitment of an experienced bi-cultural professional & cross-cultural management to improve efficiency & effectiveness

EXAMPLE 2 A mature company that is well into the internationalization

process

Among the operational issues it will be useful to take into account: • an assessment to measure the company and its staff’s «readiness» to face a process to

integrate multiculturalism within its structure by defining a roadmap • a service to select and recruit key multicultural profiles that need to be inserted among

staff and the Training required to accelerate the placement of these additional profiles • an orientation and consulting service to assist with the retention of key and critical

profiles. B On Board is the partner that can assist the company by composing and providing an adequate multicultural team, a quick diagnosis and multicultural parameters along with the training and supervision of newly absorbed multicultural profiles during the initial phase

EXAMPLE 1 A company in the

initial phase of internationalization

12

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

EXTENDED SERVICES – SERVICE MODEL

Offerta B On Board

B On Board’s services are further enhanced by the competence of partners, that include specialized service sector companies aware of the importance of multiculturalism and equipped to provide consultancy for internationalization.

Further client needs can be met thanks to the contribution of B On Board partners, who can provide cohesive support to clients on complex projects.

13

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

14

AGENDA

About Us

Mission and Vision

Talents for Global Competition

Why B On Board

Our People

Our Expertise

Core Services

Extended Services

Distinctive Features

Sourcing

B On Board’s Added Value

Case History

Multicultural Italy

Success Stories

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

15

SOURCING – OUR DATABASE

Africa 8%

Australia 1%

CEE 24%

China 4%

India 10%

Italy 21%

Middle East 6%

n/a 1%

North America 4%

Rest of Asia 3%

Rest of EU 12%

South America

6%

Origin of profiles with a high level of multicultural exposure/intrinsic knowledge

Australia 5%

Belgium 2%

Brasil 2%

Switzerland 2%

Chile 5%

China 7%

Colombia 2%

Germany 2% Egypt

2% Spain 10%

France 2% Japan

5% Kenya

5%

Mexico 2%

Mozambique 2%

Romania 2%

UK 2%

USA 2%

South Africa 21%

12%

2%

Italians with a strong international professional track record

B on Board has a database with profiles with international background and multicultural. They are classified for their multicultural level and for countries where they developed relevant experiences.

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

16

Automotive & Aviation 3%

Chemicals & Pharmaceuticals

2%

Consulting 13%

Consumer Goods & Services

13%

Education 5%

Financial Services 7%

International Trade & Development

9%

IT Services & Security 7%

Manufacturing 5%

Media 7%

Oil & Energy 2%

Other 23%

Telecomunications & HT 4%

Sectorial Competence

In the following graph you can see which are the industries of competence of our candidates

SOURCING – OUR DATABASE

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

17

SOURCING – MULTICULTURAL ELEMENT

Live multiethnic comunities (offline) (*)

Online multiethnic

communities (**)

Well known Italian social

media contact points

Ethnic Social media contacts

(***)

Traditional sources

Universities and others

Intermediaries

Buzz key referent (****) (*) Awareness of more than 200

communities

(**) More than 150 contacted communities

(***) Main social media communication points contacted for individual countries (eg. China, Russia, Brazil….)

(****) Key reference player for China, India, Brazil…

The sourcing of multicultural talents is a key differentiating capability of B On Board. We have relationships with hundreds of ethnic communities in Italy.

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

18

B ON BOARD’S ADDED VALUE

Unique player with a specific and exclusive focus on profiles with an

international/multicultural background

Internally developed methodologies and tools to meet client’s needs and assess

candidates

Access to the best talents to identify the right profile for a successful

internationalization of your business

A complete array of complementary services, that are customized on client’s needs

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

19

AGENDA

About Us

Mission and Vision

Talents for Global Competition

Why B On Board

Our People

Our Expertise

Core Services

Extended Services

Distinctive Features

Sourcing

B On Board’s Added Value

Case History

Multicultural Italy

Success Stories

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

20

MULTICULTURAL ITALY (1/2)

CASE HISTORY FROM OUR B ON BOARD DATATBASE

F., multicultural with Italian origins, is a talent in the product branding, with an international career in the emerging

markets

She is a 36 years old young women, originally from Italy and born in a French colony of North Africa and is married to a

multicultural husband. She has a degree in International economics and a master in International business. She has

developed significant experience in manufacturing companies in the apparel industry and others, focusing on the

development of products and markets, especially in India and China. She has helped launch start-ups in these countries.

She has lived in various continents and speaks fluently English, Spanish and Chinese.

L., a second generation Chinese economist, with a Master in Finance & Business Administration, multicultural

background due to origins, studies and professional experience

She speaks Chinese, Italian, English and French, and straight after graduating from Bocconi University, she started

working in Beijing for a legal firm, on projects in cross-border Mergers & Acquisitions, helping Italian companies to find

investors and enter the Chinese market. She then returned to Italy to work for a large multinational in

telecommunications, specializing in international procurement and managing major contracts.

M., married to an Italian, Bulgarian origins, South African nationality and soon to become Italian.

M. is in her thirties and has a Degree in International Accounting. She has lived in Bulgaria and South Africa and moved

to Italy some years ago for family reasons. She has worked with major audit and international certification companies

and is qualified to work in Risk Management, dealing with funds of banks and insurance companies and international

transactions both in her country of origin in Italy. She is trilingual: English, talian and Bulgarian and also speaks

German.

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

21

L., Italian-Iranian with a degree at the Catholic University and recently entered the job market

She has a degree in Marketing and International Communication, which is also her passion. She has been working for

about a year and a half in a multinational in retail where she works in campaign management, community

management, monitoring of the market and competition. She speaks English, French, and Iranian.

Y., Italian-Chinese engineer specialized in Renewables Energy

Y. has just over 26 years old, is a graduate in engineering with specialization in solar and renewable energy. He started

working in a research company in the field of design and power plants. He is bilingual in Italian and Chinese, and speaks

English. He is interested in traveling and working abroad.

F., Lebanese man aged 28, a mechanical engineer resident in Italy

He graduated in Mechanical Engineering in Beirut after attending an Italian language school and subsequently

specializes at Milan Polytechnic. He has worked for more than 3 years in Lebanon as a mechanical engineer in local and

international businesses of engineering and construction and is currently employed in Piacenza, Italy, in an engineering

firm. He speaks Arab, Italian and English.

F., 45 years old Italian and work experience in more than 10 different countries in the last 15 years

F. opened and closed international branches for his company. He started new branches, managing everything from

logistics, relations with the institutions, negotiations with local lawyers and recruitment of the first employees. He

worked for several years in the Middle East, the Baltic countries, in Australia. He has also had representation and

management roles for the office in North Africa.

MULTICULTURAL ITALY (2/2)

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

22

SUCCESS STORIES (1/3)

CASE HISTORY OF MANDATES FOR MULTICULTURL PROFILES

CASE 1 – Recruitment of CEO for the branch in India

Customer Profile: Italian Group, leader in the supply of components and equipment for highway vehicles and

agricultural machinery. The production strategy was to keep in Italy the high density unit of Research and

Development and transfer in India the production of metal components, necessary to obtain high economies of

scale, and the activities related to procurement of raw materials.

Request: The Managing Director of the subsidiary in India was an Indian with poor ability to relate with the

Italian Managers of the Group and this made it difficult to communicate with the Headquarter in Italy. In this

context, it emerged the need to identify a new profile for the management of the company and the expansion of

the local market share .

Place of work: India (North)

Result: The branch is located in Punjab, Northern India, where they have distinctive cultural features (strong

presence of Sikh Ethnic group). B On Board has selected an Indian professional, resident in the area with past

experience with Italian and European companies, able to successfully relate and lead the local team as well as

communicate with the Italian HQ.

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

23

CASE 2 – Recruitment of International Sales person for China

Customer Profile: The company operates as an exclusive agent/distributor for clothing brands in the fashion

industry. Founded in the late 80s, they have gradually expanded abroad, in particular in countries of the former

Soviet Union, Korea, Japan and more recently China.

Request: During 2012, the Company has sought to hire a Chinese profile, for the development of Chinese market

and then Asia. The Company has carried out the research through the classical job portals (eg. Jobrapido, Infojob)

but did not obtain the desired results, because of the peculiarities of the Chinese community. This was the first

time the Company has not been able to recruit a new resource autonomously.

Place of work: Milan, Italy

Result: B On Board, thanks to the contacts established with the Chinese community in Italy and other means, has

found several candidates in line with the requested profile. The client has hired a young boy of Chinese origin,

with a degree in Economics in Italy and with relevant experience in the field of the client. In addition, the

candidate is trilingual (Chinese, Italian and English) and knows the fashion market in China and its demand

trends, as well as having technical skills and multicultural background, necessary for the development of this

market.

SUCCESS STORIES (2/3)

Co

pyri

gh

t B

On

Bo

ard

S.r

.l.

24

CASE 3 – Recruitment of a Business Developer for Eastern Europe and Russia

Customer Profile: One of the most important ceramic manufacturer in the international set. It owns ten

successful brands and operates through ten manufacturing plants in Italy, two abroad and commercial branches

in different countries. Set up in the late 70s, it has grown rapidly in Italy and abroad through continuous internal

growth and major acquisitions.

Request: 70% of the production is exported to over 130 countries in five continents. To support this activity, the

company has identified the need to expand the commercial team, especially the one dedicated to the markets of

Eastern Europe and Russia.

Place of work: Russia, Germany

Result: Through various sourcing tools, B On Board has presented a list of candidates consisting of Italian-

Russian, Italian or German profiles with experience in the Russian and Eastern Europe market. Candidates are

familiar with target markets, have at least 3 years of experience in the industry and speak Russian, German,

English and some Italian.

SUCCESS STORIES (3/3)

B On Board S.r.l. Via dei Cavalieri del Santo Sepolcro, 10 - 20121 Milan (Italy) Tel: +39 02 36768590 – Fax: +39 02 36768592 Email: info@bonboard.it For further information visit our website: www.bonboard.it

Multicultural talent makes the difference

Follow us on: THE BICULTURAL TALENT AGENCY