talent branding community site
DESCRIPTION
Talent Branding Community Site. Prepared for: Rackspace - HR. Date: 2010. Confidential Material. Table of Contents. Situation Overview Talent Portal Talent Dialogue Appendix. Situation Overview Traditional Recruiting Approach. Situation Overview Future Recruiting Focus. Balance. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/1.jpg)
Talent Branding Community Site
Date: 2010
Prepared for: Rackspace - HR
Confidential Material
![Page 2: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/2.jpg)
1. Situation Overview2. Talent Portal3. Talent Dialogue4. Appendix
Table of Contents
![Page 3: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/3.jpg)
Situation OverviewTraditional Recruiting Approach
![Page 4: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/4.jpg)
Situation OverviewFuture Recruiting Focus
Balance
![Page 5: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/5.jpg)
Situation OverviewEmployment Brand
![Page 6: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/6.jpg)
Search Engines
Internal Hiring
Demands
Talent
Portal
SEARCHING
CandidatePopulatio
n
Management
Operations
Support
Technology
Speaking
MediaBloggers
Video
Conferences
Content
![Page 7: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/7.jpg)
7
Talent Portal
![Page 8: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/8.jpg)
1. Ease of Use – Enable a candidate to easily find helpful information about Rackspace.
2. Informative – Helpful, comprehensive and real-time information about the organization.
3. Employment Brand – Balance and expand the outside perspective of the Rackspace Employment Brand.
Talent Portal Goals
![Page 9: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/9.jpg)
Talent Portal Sections
Develop a one-stop talent portal where potential candidates can gain a comprehensive understanding around Rackspace culture, history and talent.
![Page 10: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/10.jpg)
10
Talent PortalMock Up
![Page 11: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/11.jpg)
11
![Page 12: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/12.jpg)
12
Easy to Navigate!
![Page 13: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/13.jpg)
13
![Page 14: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/14.jpg)
14
![Page 15: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/15.jpg)
15
Blog Section
![Page 16: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/16.jpg)
16
SitemapEmployment Portal
Pages Elements/ContentContent/Themes
![Page 17: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/17.jpg)
AboutCompany
Track to Divisions
CloudHosting E/A
Blog
Site
Blog
Site
Blog
Site
Overview
State of Rackspace Financials Video History
Current Pursuits
FAQ Public Info. MythologyLanham Video
Company Video
Description of Divisions with links to their sites and
blogs
Buttons/Banners with Division
Logos(MICRO)
Buttons/Banners offering routes to learn about the micro or macro
of RackspaceButtons/Banners
offering routes to learn about
the various aspects of Rackspace(MACRO)
Information that we are at liberty to share about the future and FAQ
Public information on the current
financial of Rackspace Videos introducing
Lanham and giving a company
overview (in a fun way!)
The history of Rackspace
delivered in a fun and interesting
way
![Page 18: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/18.jpg)
PeoplePeople
Hiring Philosophy
Elements of Fanatical Support
Core Values
Video Interviews
Executives Internal Talent
Sales
Tech
G&A
SLT
Buttons/Banners offering routes to learn about the micro or macro
of talent at Rackspace
Buttons/Banners routing to CV and
EofFS(MACRO)
Buttons/Banners routes to video
sections(MICRO)
Welcome videos from the various
leaders at Rackspace
Video interviews with Rackers that
work in the various areas of the organization
Taken directly from the CORE values of the organization
EofFS listed out and described within content
![Page 19: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/19.jpg)
CultureCulture
Blog
EventsAttractive Aspects of Rackspace
Internal Talent
TweetUps
Break Fixes
Speaking
Partner Conf.
Trade Shows
Special
Unique
Internal Fun
Highlights from almost all events
that we get involved with.
Coverage of internal
happenings that would be of interest to
someone looking to join the
organization.
Technology
Sales
G&A
Ongoing video interviews with
internal employees – ideally starting
with those already engaged with Social Media
Big Picture
Trends
Talent
Diversity
Themes of importance to our readers dealing
with their careers, trends and
diversity initiatives
Special stories that highlight what it means to be a
Racker – stories that show the spirit of the organization.
Ingredients
Special Stories
![Page 20: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/20.jpg)
Apply - Work @ RackspaceWork @
RackspaceNitty Gritty Fast Track
Details Page
Search & Apply
Benefits
RS University
Locations
Diversity
Hiring Philosophy
Co. Overview
Description overview of the comprehensive
nature of our employment
benefits
The details around what we offer at
Rackspace for the Rackers
Button/Banner that links to the page giving two tracks
Gives people access to search the iFrame for potential openings
iFrame search area for
candidates to look for openings across the
organization
Must be linked to from every page
in a “Search Now” option
![Page 21: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/21.jpg)
21
What does it take to make this work?
![Page 22: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/22.jpg)
22
Content, Content, Content…
Presence, Branding & Marketing
Social Media Activity
Design & Roll-Out
Internal Coordination & Engagement
![Page 23: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/23.jpg)
23
Design & Roll-OutWebsite Designed, Content Created,
Launch…
Organize Internal BloggersInterface With Marketing
Agreement Between Locations
Static Site Content…
Editorial Calendar Creation
![Page 24: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/24.jpg)
24
Content, Content, Content…
Blog Posts/Articles
Video ContentRacker Interviews
Blogger Training & AssistanceGuest Postings
Photographs To Capture Culture
![Page 25: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/25.jpg)
25
Presence, Branding & Marketing
Speaking Engagements
Conferences: Tech… Talent… Social Media
Strategic Initiatives
Targeted Recruitment Campaigns
Brand Alignment
![Page 26: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/26.jpg)
26
Social Media Activity
Tweeting
Facebook Groups
Social Ad Campaigns
LinkedIn Q&A
Training Tutorials
Consistent Blog Sharing
![Page 27: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/27.jpg)
27
Internal Coordination & Engagement
Marketing, Legal, Recruiting, HR…
Editorial Calendar ExecutionOngoing Contributor Recruitment
Campaign Geared Towards Referrals
TRAINING, TRAINING, TRAINING
Branded Campaigns
Fun!!!
![Page 28: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/28.jpg)
28
New Capabilities
Measuring Success
Expected Results
![Page 29: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/29.jpg)
1. Ability to mold recruiting needs quickly!2. Less dependency on traditional models3. Valid reason to discuss relevant skill sets4. Training of staff with current trends/skills5. To spread the “Talent Brand” further6. To reinforce the true brand of Rackspace
New Capabilities
![Page 30: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/30.jpg)
1. Acquisition Cost Per Candidate (Decrease)2. Hires (# of Hires due to SM Approach)3. Applicants (# of Applicants due to SM)4. Website Traffic/Metrics (# of visits)5. Media Exposure (# of articles)6. Page Rank – Alexa Rating (Web Rankings)7. Twitter/Facebook Followers8. Engagement (Comments, ReTweets)9. Elimination of Need (Oth. Int. Emp. Portals)
Measuring Success
![Page 31: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/31.jpg)
1. Alignment of Employment Brand2. Reduction in Recruiting Costs3. Increased access to Top Talent4. Reinforcement of Corporate Branding5. Innovator in the Talent Space6. Exposure for Rackspace to current and
future markets
Expected Results
![Page 32: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/32.jpg)
1. Education from Rackers2. Strengths3. Organizational Awareness (Shadowing)4. Education from Marketing5. Education from Executives6. Diversity Initiatives
Behind The Scenes & Preparation
Suggestions from YOU!
![Page 33: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/33.jpg)
• Monday - Job Seeker Tip• Tuesday - Technology Post (Cloud, E/A)• Wednesday - Racker Profile• Thursday - Fun Post (Career, Tech, Culture)• Friday - Guest Blogger (Internal/External)
• Rackspace University• Diversity• Rack Gives Back• Special Tech Team• External Expert
Editorial Calendar
Suggestions from YOU!
![Page 34: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/34.jpg)
34
The Future…
![Page 35: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/35.jpg)
35
Talent Dialogue
![Page 36: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/36.jpg)
1. To create the largest, most comprehensive and engaging conversation around the topic of talent that has ever existed.
2. To align the Rackspace Employment Brand with the conversation on “talent” in order to improve and promote the brand.
3. To serve as a resource to the thousands of job seekers who require guidance and resources for their careers.
Talent DialogueGoals
![Page 37: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/37.jpg)
Proposed/Reserved Names
Create a site that is easy to brand, easy to remember and different from what can currently be found within the social media landscape.
![Page 38: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/38.jpg)
Talent Dialogue SiteSections
To lead the way in the space of talent by spurring the conversation forward and exploring the topic in all it’s many facets.
![Page 39: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/39.jpg)
39
SitemapRepublic of Talent
Pages Elements/Content
![Page 40: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/40.jpg)
Republic of TalentRepublic of Talent
Resources
Career Transition
Career Development
Social Media Tools
Related blog posts
Downloads
Relevant Video
Related blog posts
Downloads
Relevant Video
Blog
Video
Written
Other Tools
![Page 41: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/41.jpg)
![Page 42: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/42.jpg)
Provide the resources and assistance all in one
spot at no cost to our community. Advice
from experts, tools for learning, detailed
guides that apply to their careers.
![Page 43: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/43.jpg)
43
ExampleTalent Dialogue Site
![Page 44: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/44.jpg)
44RofTRepublic of TalentLeading The WaySeptember 25th, 2009 by The Red Recruiter
It was never a question of if – it was a question of when. Sooner or later, we would have to discover a situation that completely astonished our preconceived notions of the use of talent.
Last year, while visiting XYZ Company in Bangladesh, we were quite surprised to find out that some of the most coveted employees spend an additional 8 years receiving their education before joining the workforce.
The immediate question that comes to mind is whether or not those additional years help these employees achieve their long-term goals. What we found surprised us!
Many of these individuals couldn’t be happier. Despite my skeptic stance on these topics, I wasn’t left feeling that I was simply being fed some happy-go-lucky story about workplace contentment. It was sincere, it was real… and the reasons behind it may surprise you! Read More…
CategoriesWhat is Talent?Companies with TalentRandom Acts of TalentSelf-ImprovementEmbracing TalentThe Road Less TraveledGuest Bloggers
Recent PostsLeading The WayCompanies Vs. YouStrength in NumbersRunning the RulesStrength Engagement
Blogroll
Rackspace BlogThe Red RecruiterRackspace Cloud
Powered by…
Talent News
VIDEO
![Page 45: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/45.jpg)
45
![Page 46: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/46.jpg)
46
Appendix
![Page 47: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/47.jpg)
Three SectionsOverall
![Page 48: Talent Branding Community Site](https://reader036.vdocuments.us/reader036/viewer/2022062521/568166bb550346895ddac429/html5/thumbnails/48.jpg)
Three Sections“The Red Recruiter” Transition