tal riesenfeld, eyeview: making video accountable (uxi live 2010)
DESCRIPTION
Presented by Tal Riesenfeld at UXI Live 2010, 5 October 2010. For the presentation video and more videos from this event: http://uxi.org.il/pages/3423TRANSCRIPT
1
ריזנפלדטל
Making Video Accountable
11:15-11:45
Agenda
1. Overview on online video
2. EyeView’s methodology
3. Ten samples of video implementations
4. Questions and answers
Online video audience
1. Men accounted for 52% of viewers and women 48%.
2. 68% of viewers are between the ages of 25 and 64.
3. Approximately 60% of video streamed are “user generated”.
Adoption
*Data: www.emarketer.com
%U.S. video viewers (monthly)
%U.S. online
Adoption of internet vs. online video
Main video uses for performance
Increase landing page conversion
Improve affiliateperformance
Enhance advertising effectiveness
MethodologyTested video impact on performance
Ten customer samplesIt’s more than just a video…
1. Triggers
2. Content
3. Action buttons
1. Shouldn’t look like and Ad
2. But should catch attention…
3. Position of the trigger is important
4. Content should be to the point
Full version Short Version
5. Focus on the REAL value proposition
English voice over French voice over
6. Localization and languages are key
Female Male
7. Pace and tone is important
8. Accent is important
Accent results
British Vs. American Accent
9. Call for action- See it hear it click it
10. Test the call for actions!
Summary
1. Online video is mainstream and rapidly adopted
2. A key part of performance strategy
3. Think about your triggers, content and call for action
Increase landing page conversion
Improve affiliateperformance
Enhance advertising effectiveness
