taking the training wheels off of social technology: enterprise 2.0 conference

© 2010 - 2012 Constellation Research, Inc. All rights reserved.

Taking The Training WheelsOff Social Software

Alan LepofskyVP and Principal Analyst

The Shift From Sharing To Getting Work Done

June 2012

@alanlepo

Yvette CameronVP and Principal Analyst

@YvetteCameron

© 2010 - 2012 Constellation Research, Inc. All rights reserved. 2

http://www.flickr.com/photos/jeffweston/2572155331

We’re not promoting specific vendors

Why didn’t they mention

me?


SOCIAL

What We’re Going To Discuss Today

Sharing, Transparency, Discovery

Getting Work DoneCore Business Processes


Enterprise Software Is Different


http://www.flickr.com/photos/renedepaula/4473232892/

“We need a social business strategy”

http://www.flickr.com/photos/renedepaula/4473232892/


“We need a plan to augment our sales,

marketing and support processes to meet

customer expectations.”

http://www.flickr.com/photos/neonman/2693639551


The Future Of Work

7

How

?New user experiences

Mobile Access

Application StoresAnalytics / Big Data

Cloud / In-Memory

Industry Standards

Technology

“Social” is connecting Business & People processes (CRM, HCM, etc.)

Work is more transparent

Recognition/Reputation is built in

What?

Process

Who?

People

Moving beyond the org chart

Internal groups

External communities

A confluence of trends are combining to improve the way people work


There Is Value In The Low Hanging Fruit

• Status updates

• Sharing links

• Asking questions

• Documentation

• Blogs

• Community

http://www.flickr.com/photos/iancarroll/4856006353/


Connect People With The Right…

Communities

Content

Colleagues

You


Increased Engagement - The New Verbs


But the goal is not just sharing… it’sGetting Work Done

http://www.flickr.com/photos/didmyself/6530389351


The New Mantra…

http://www.flickr.com/photos/gre/130267790/

“Integrate social into core business

processes”

Yes! But what does that really mean?


Business Process

http://www.flickr.com/photos/kyknoord/5333012356http://www.flickr.com/photos/generated/501445202

Unstructured Structured

• Status Updates

• Sharing

• Q&A

• Exception Handling

• Expertise Location

Sales

Marketing

Engineering

SupplyChain

HumanResources

Support/Service

Learning


Variety of access methods

Leve

l of i

nter

actio

n pr

ovid

ed

Services can be integrated in it, or

it can be integratedin other services

Both

Prov

ides

link

sto

oth

er sy

stem

sEm

bedd

edex

perie

nces

1 2

3 4

How Are “Social” Features Implemented?

Examples:

1. Streams with links

2. Widgets or embed code that can be addedto other sites/tools

3. Streams with actions

4. Social interactions accessibleinside other sites/tools/mobile

Embedded Experiences Maturity Model


Stream Level Integration

http://www.flickr.com/photos/smithser/3870653508/

Can help information reach a broad audience

Enables discussion

Typically just links, not embedded objects

Context is lost, as comments are not part of the system of record

Contributes to information overloadHR

ERP

CRM

Level 1


Embedding Streams In Other Sites

• Intranet

• Blog

• Webpage

Level 2


SAP Business Intelligence & StreamWork

Level 3


A Shift Is Taking Place


http://www.flickr.com/photos/atoach/6014917153/

Does not broadcast to a large audience

Information is in context with task

No additional tool to use

Content is not mixed with other content

Integration Inside Core Business Applications


Ex: SAP CRM and StreamWorkLevel 4


Integration With Invoicing

Video: https://www.youtube.com/watch?v=cDNl91C9NcI

Collaboration + CRM + Task Management + Invoicing

Level 4


Collaboration In ContextLevel 4


Redefining Customer Engagement Lifecycle

Level 4


Social Media Monitoring & CRM

Level 4


Can It Happen in HCM?

• Recruiting• Onboarding• Performance & Alignment• Learning & Development• Coaching & Mentoring• Recognition & Rewards• Internal Mobility• Workforce Planning &

Analytics


Attract & Acquire

Engage & Align Measure & Reward

Develop & Mobilize

CAREER / MOBILITY

RECRUITING

SUCCESSION,TALENT REVIEWS

PROJECTS / TASKS

ONBOARDING

LEARNING

GOALS

PERFORMANCE

FEEDBACK,REWARDS,

RECOGNITION

AchieversGloboforce

Saba Ultimate Oracle Workday

iCIMS

Jobs2Web (SuccessFactors)

SocializedHR

Oracle Taleo

HireHive

MeshHire

XPress HR

Talemetry Lumesse

Startuply

Identified

Emerald Sftw

Enwise n (Infor)

DovetailSmashfly

7GeeseKapta Systems

GloboforceWorkSimple

BloomfireTopyx

BadgestackHalogen

HRSmart

Ultimate

SabaCoWorkers

CubeVibe

Small Improvements

Halogen

IBM/Trilogv

Teamly

Fellowstream

Zoho

Peoplefluent

Rypple (SFDC)

PageUp People

CubeVibe

Asana

Podio

Saba

WorkSimple

Rypple (SFDC)

Jobvite

KenexaSilkroad Cornerstone

SabaSumTotal

Cornerstone

Outstart

BlackboardUpMo

Zapoint

CSOD

OracleWorkday

SuccessFactors

Prodictively

Basecamp

Talent Management

Social Talent Management Getting Work Done

Vendor inclusion in this listing does not necessarily equate to market leadership


Routes to Getting Work Done

Niche/Native

Suite/Native

Vendor inclusion in this listing does not necessarily equate to market leadership

Future of Work

Integrated

+

+

+

+


Native Social within Niche Solutions


Integrated with Social / Social Apps

+

+


Native Social Collaboration within the Suite


SocialTask

Managementhttp://www.flickr.com/photos/didmyself/6530389351


http://www.flickr.com/photos/theevilmightyf/2717934672

Are you unsure of what to do next?


Social Task Management


Social Task Management

Outliers like LiquidPlanner

Standalone Integrated Native

Vendors listed does not necessarily equate to market leadership

+

+

+

examples

Pers

onal

Tas

k M

anag

ers

Reso

urce

Man

agem

ent


Simple Task Assignments


Stand-alone Task Management

• Project/Milestones

• Assignments

• Commenting / Liking / Sharing

• Repeats

• Dashboards / Notification

• Templates

• Analytics


Integrated With Social Software

• Now more people can see the task, and participate in the events around it.


Core Platform Feature

• Integrated directory (people and groups)

• Link to pages/files

• No context switching


Core Platform Feature


Resource Planning/Management Tools


What’s Next for Social Task Management?

http://www.flickr.com/photos/teegardin/5737823348/http://www.flickr.com/photos/didmyself/6530389351

HR:Performance/

Recognition/Reward

Finance:Invoicing/Payment


http://www.flickr.com/photos/visualpanic/2695165112

Where To Next?

http://www.flickr.com/photos/visualpanic/2695165112


The Next Generation Marketing Experience

http://www.flickr.com/photos/pulpolux/335754959


Next Generation Commerce/Payments

http://www.flickr.com/photos/29487767@N02/3338900345/


Let’s Review

https://www.flickr.com/photos/aaronknox/5237937436

• “Sharing” and/or unstructured processes are a great starting point for social features/benefits

• Its time to start using social in areas that provide more value, such as the core business process that can help people Get Work Done

• The way social features are implemented/integrated can greatly influence their impact/success

• Social Task Management can help people Get Work Done

taking the training wheels off of social technology: enterprise 2.0 conference

Business

constellation research

social business strategyhttp

social features

talent social

core business applicationsdoes

core business processesyes

new mantraintegrate

social interactions