Surya prakash 12Source ; business line

Dated ; 17 oct 2010

TAKING PNB TO THE NEXT LEVEL

INTRODUCTION

Banking has changed in a big way since the last two decades with the era of liberalization, banking has become sort of universal where the customer looks for all product in the financial sector.

Banking has evolved over a period of time into a multifaceted activity with the customer looking for solution for all his financial need from one shop

OPPORTUNITY FOR INDIAN BANK AFTER CRISIS

Banks are not following the retail population but the corporate

New player are introduced in investment banking

Government also support banks to being global

Indian corporate moves global to some part of globe for expanding their operations, they would like to have an Indian bank there to support them.

CHANGES IN PNB

Introducing a few changes to retail lending by repositioning our retail asset hub

Opening of customer interaction centers

They have a concepts of field general manager who are an extended arm of the head office

VISION OF PNB

PNB has vision adopted by its board, called vision 2013

They plan to open 5000 branches, a business level of Rs10 lakh crore

PNB is clearly getting positioned as the second largest bank in the country, with a very strong national presence and a customer base of 15 crores so they work hard to maintain so that they not lose such position

CHALLENGES FACED BY PNB

The biggest challenge is the pressure of market dynamics, which is common to all banks

Build a team and create a talent pool to replace retired staff

Cope up with service quality gap between a nationalized and a MNC bank

GAME PLAN FOR FUTURE

PNB has launched over 40 pilot projects in different areas

PNB also focused toward villages as its plan to cover 4900 villages under its banking services

PNB launches new project called NAMASKAR to provide 1lakh touch point to customer and planned to set up ATMs, branches and kiosks through which they can make their banking correspondent go different part of country.