taking our heritage towards a new future - swisstimehq · this campaign, accompanied by lotte’s...
TRANSCRIPT
Driven by passion and dreams, young people step
outside their comfort zone to achieve their goals. At
the other end of that spectrum, we yearn to cocoon
ourselves in a place where time has no meaning. If we
stay in our comfort zone, we don’t push boundaries; by
excelling we appreciate the safeness of our cozy home.
Discover the story of Lotte and Wout, two creative
people aiming high to realise their ambitions and seeking
comfort in each other. Make sure to check our video of
this campaign, accompanied by Lotte’s awesome piano
composition. We love it!
Manfred+Cracco is a Rodania sub-brand aimed at the
raw ones: savvy watch-buyers who are comfortable in
their own skin.
For our 2016 campaign, we reached out to “These
Cavemen”, a collective of Amsterdam-based creatives.
They are a film, photographic and literary concept
specialising in creative film/production and audiovisual
design. Discover their unique take on time through
these pages. Their twofold interpretation of the concept
of time is expressed through a contrast between time
pressure and timelessness.
Our Story:These Cavemen
2
We believe in people who have a lust for life and know it. Rule-breakers who challenge themselves. Creators, idea-generators, innovators. Always courageous and bold. Young free spirits who define greatness and consciously choose quality. People who inspire.
We created this fresh watch brand for them: Manfred+Cracco.
T a k i n g o u r h e r i t a g e t o w a r d s a n e w f u t u r eBUILDING ON 85 YEARS OF HERITAGE SINCE 1930,
WE ARE KEEPING OUR KNOW-HOW AND EXPERTISE ABOUT
MANUFACTURING SUPERIOR QUALITY WATCHES, BUT WE ARE
ADDING A CUTTING EDGE, MODERN YET TIMELESS DESIGN.
InterchangeableMix and match to suit your mood! We created
interchangeable straps to match your mood, outfit or
occasion, symbolising the dynamics and flexibility
of our wearer.
The Cross All the above is brought together in the Swiss cross
icon, a unique design element which we engraved in
the sapphire crystal and on the crown of our watches.
The cross functions as a quality label and symbolises
the Manfred Aebi & Philip Cracco duo, our vision and
our growth towards a new future. It also embodies
almost literally the spirit Manfred+Cracco stands for,
when the crystal reflects at the incidence of light.
Swiss MadeStaying true to our culture, everything is based on Swiss
quality standards and as always, building quality takes
first priority. Only 5% of all watches worldwide are made
in Switzerland, with Manfred+Cracco claiming a strong
presence within these charts.
Materials In our 85 years of proficiency, we have hunted the entire
globe only to find the best suppliers and collaborations.
Manfred+Cracco stands for superior quality materials,
without losing our sense for fashion. Both design and
quality complement each other, which leads to timeless
watches that last a life span.
OurCollection
4
Interchangeable straps
Superior quality materials with a sense for fashion. Design and quality complement each other, which leads to timeless watches that last a lifetime. Every piece is engraved with the Swiss cross, acting as a quality label and embodying the dynamics of its wearer.
Never give up on a dream just because of the time it will take to accomplish it.
EARL NIGHTINGALE
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Meet our new stunning Vega and make your Winterdays warm and bright! The polished case with a sunray dial and matching mesh bracelets provides a unity and one piece feeling.Fall in love with the new Fall/winter colors: available in reckless gunpowder, bold brown or all black in two sizes.
Case IP gun, IP brown or IP black
Dial Sizes 40mm | 34mm
Dial Colour IP gun | IP brown | IP black
Wristband Mesh in IP Gun, IP brown or IP black
1. Vegathe instant eyecatcher
Vega | MC40011GM 40 mm | IP Gun
Vega | MC34010LM 34 mm | IP brown
Vega | MC40012GM 40 mm | IP blackThis model is available in 2 sizes and 3 colors.
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Gorgeous inside and out, an instant eyecatcher. The Vega has a polished case with a sunray brushed dial, providing unity and a one piece feeling for those who want to stand out. Available in sassy steel, noble gold and cosmic rosegold in three sizes.
Case Stainless Steel 316L, ion plated gold or rosegold
Dial Sizes 40mm | 34mm | 30mm
Dial Colour Silver | Gold | Rosegold
Wristband Mesh in stainless steel 316L, ion plated gold or rosegold Vega | MC40005GM
40 mm | SteelVega | MC34008LM
34 mm | GoldVega | MC30009LM 30 mm | RosegoldThis model is available in all 3 sizes and colors.
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A highly polished elegant timepiece. Swiss made, with a slim fit design and flat case. A must have on everyone’s wrist. Available in sassy steel, noble gold and cosmic rosegold in three sizes. –Personalise the Maddis with our interchangeable straps.
Case Stainless Steel 316L, ion plated gold or rosegold
Dial Sizes 40mm | 34mm | 30mm
Dial Colour Matte white
Wristband High Quality black leather
2. Maddisthe timeless classic
Maddis | MC40001GL40 mm | Steel
Maddis | MC34002LL34 mm | Gold
Maddis | MC30003LL 30 mm | RosegoldThis model is available in all 3 sizes and colors.
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A ladylike striking beauty with a sparkling SwarovskiTM stones dial and a highly polished case. A glamourous, Swiss made watch with slim fit design to suit every woman’s wrist. Perfect to shimmer through the day. Available in sassy steel, noble gold and cosmic rosegold in two sizes.–Personalise the Jackie with our interchangeable straps.
Case Stainless Steel 316L, ion plated gold or rosegold
Dial Sizes 34mm | 30mm
Dial Colour Matte white
Wristband High Quality black leather.
3. Jackiethe striking beauty
Jackie | MC34004LL34 mm | Steel
Jackie | MC30005LL 30 mm | Gold
Jackie | MC34006LL34 mm | RosegoldThis model is available in 2 sizes and 3 colors.
Swarovski™
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Meet Our Jackie 2.0! The striking beauty with sparkling SwarovskiTM stones dial and highly polished case is now available on matching mesh bracelets. This creates a beautiful unity and one piece feeling, perfect for ladies who want to stand out. The elegant slim fit design suits every woman’s wrist.Available in sassy steel, noble gold and cosmic rosegold in two sizes.
Case Stainless Steel 316L, ion plated gold or rosegold
Dial Sizes 34mm | 30mm
Dial Colour Matte white
Wristband Mesh in stainless steel 316L, ion plated gold or rosegold
This model is available in 2 sizes and 3 colors.
Swarovski™
Jackie | MC34004LM34 mm | Steel
Jackie | MC30005LM30 mm | Gold
Jackie | MC34006LM34 mm | Rosegold
the striking beauty
A brushed watch for the raw ones. With its swit & effortless design, it becomes a legend for every rebel. Our industrial-inspired Morris is tough and durable, perfect for heavy duty and craftsmen. Available in sassy steel with a white or black dial. –Personalise the Morriswith our interchangeable straps.
Case Stainless Steel 316L
Dial Sizes 40mm
Dial Colour Matte white or Matte black
Wristband High Quality black leather.
4. Morrisfor the raw ones
Morris | MC40008GL 40 mm | Steel
Morris | MC40002GL 40 mm | SteelThis model is available in 1 size and 3 colors.
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19
MokkaSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.
BlackSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.
Classic
Interchangeablestraps
20
TropicSteel, Gold and Rosegold available in sizes 34mm and 40mm.
BurstSteel, Gold and Rosegold available in sizes 34mm and 40mm.
RambussSteel, Gold and Rosegold available in sizes 34mm and 40mm.
MarbleSteel, Gold and Rosegold available in sizes 34mm and 40mm.
SafariSteel, Gold and Rosegold available in sizes 34mm and 40mm.
BlossomSteel, Gold and Rosegold available in size 34mm.
Pattern
21
MarineSteel, Gold and Rosegold available in sizes 34mm and 40mm.
PapayaSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.
NomadSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.
MaroonSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.
Stick through
AubergineSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.
MokkaSteel, Gold and Rosegold available in sizes 30mm, 34mm and 40mm.
22
GENTLY PRESS THE PUSH-PIN UNTIL THE SPRING BARS POP OUT
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