TOP 7 IDENTIFIERS OF A HIGH-INTENT CONSUMER

TAKING ACTION ON BEHAVIORAL DATA

Reduce TCPA RiskThe Telephone Consumer Protection Act (TCPA) prohibits marketers from texting or auto-dialing mobile phones without prior express written consent. Violations can cost up to $1,500 per call, and the responsibility for compliance falls on anyone in the marketing chain. Protect yourself by ensuring prior express written consent before you dial.948%TCPA case filings have increased 948% between 2010 and 2015Source: WebRecon LLC | www.webrecon.com | Published: January 18, 2016

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Optimize for Speed-to-ContactWhen a consumer submits a web form on a publisher partners website, do you receive the lead immediately? If youre buying leads that arent sent to you in real-time, youre handicapping your agents efforts at speed-to-lead, and giving your competitors a leg up in contacting your consumers first. Increase your odds of conversion by ensuring lead-sellers are getting leads to you in real time.21X

The odds of qualifying a hand-raising lead are 21 times better if you contact them within 5 minutes than if you contact them in 30 minutes.Source: Research performed by Dr. James Oldroyd: Lead Response Management Survey (Kellogg School of Management at Northwestern University) and Lead Response Management Study (MIT/ InsideSales.com)

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Avoid Low-intent Leads & Right-price Every LeadHow long did a consumer spend on a lead form? How active is this consumer across the industry? Data that helps you predict a leads likelihood of converting enables you to reallocate the dollars you saved avoiding low-intent leads to the highest performing segments for better overall quality. You can accurately assess the value of each lead to your business, and determine the right price to pay.30 MinutesA lead duration of 30 minutes or longer indicates low interest.Source: Jornaya Data

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Reduce The Risk Of FraudToday, many companies have access to behavioral data of the consumers visiting their websites. But, with visibility into the in-market behaviors of consumers across the rest of the lead ecosystem, you can find out how many times a consumer filled out a lead form in your industry and how many websites he visited before visiting your site, then leverage this information to make smarter decisions about purchasing and routing your leads.$6.3 BILLION

Global advertisers lost an estimated $6.3 billion to bots in 2015Source: The Bot Baseline: Fraud in Digital Advertising by White Ops Inc. & the Association of National Advertisers

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Route Leads AppropriatelyThere are high overhead costs associated with supporting a sales team. You need to make the most out of each manager, by strategically prioritizing and routing leads. Leveraging behavioral data that predicts a leads likelihood to convert enables you to make strategic decisions about lead routing to maximize the expenditure of your sales team.$1 TRILLIONOver one trillion dollars are spent annually on sales forces.Source: SalesForce Training & Consulting

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Enhance Predictive ScoringTraditional demographic data are effective in determining whether the consumer behind each lead fits the typical profile of your target customer. But you need to know more; you need to know if they have high-intent. By implementing a lead scoring solution, you can zero in on the consumers that are most likely to convert into customers.4XHigh intent consumers are four times as likely 4Xto request a quote as those with low intent.High intent consumers are four times as likely 4Xto request a quote as those with low intent

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Identify & Target In-market ConsumersToday, many companies have access to behavioral data of the consumers visiting their websites. But, with visibility into the in-market behaviors of consumers across the rest of the lead ecosystem, you can find out how many times a consumer filled out a lead form in your industry and how many websites he visited before visiting your site, then leverage this information to make smarter decisions about purchasing and routing your leads.82%82 percent of all conversions had a consumer frequency of between zero and three prior appearancesSource: Jornaya Data

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Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit.

Get started at www.jornaya.com 267.460.7287

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