taking a step bach to find what's haydn in plain sight: lessons on problem-solving,...
TRANSCRIPT
taking a step Bach, to see what’s Haydn in plain sight lessons on problem-solving, inclusivity, and empowerment from classical music
Smitha Prasadh SENIOR EXPERIENCE DESIGNER, AUTODESKFOUNDER, MURASAKI STUDIO
WEB DESIGN DAY ∙ 2016 JUNE 24 ∙ PITTSBURGH, PA, USA
https://mubi.com/films/amadeus
https://en.wikipedia.org/wiki/Ludwig_van_Beethoven
Ludwig van Beethoven Symphony No. 5 in C minor, Op. 67 - 1 Allegro con brio The Cleveland Orchestra, cond. Christoph von Dohnányi
https://looneytunescaps.blogspot.com/2012/07/whats-opera-doc.html http://www.wavsource.com/tv/looney2.htm
“Kill the Wabbit” - Elmer Fudd / Bugs Bunny from the Looney Tunes animated short, “What’s Opera, Doc”
https://twitter.com/BPOrchestra/status/575476822730657792
Jean Sibelius Concert for Violin and Orchestra in D minor, Op. 47 - 1. Allegro moderato Anne-Sophie Mutter, Staatskapelle Dresden, cond. André Previn
http://www.sfgate.com/entertainment/article/Members-of-YouTube-Symphony-Orchestra-picked-3169812.php http://wfae.org/post/symphony-takes-steps-diversify-audience https://www.yahoo.com/music/tech-symphony-boston-orchestra-loaning-patrons-ipads-071107883.html
Pop-Up Opera at the Charlotte Symphony
http://wfae.org/post/symphony-takes-steps-diversify-audience
“Crystallize” - Lindsey Stirling
what can design + technology learnfrom classical music?
https://en.wikipedia.org/wiki/Music_of_Singapore#/media/File:Orchestra_of_the_Music_Makers_Stravinsky_Concert.jpg
playing the violin has shaped how I view and interact with the world.
working as a UX designer has shaped how I view and interact with classical music.
applying concepts from classical music teamwork and collaboration ∙ rehearsing and performing
deriving lessons from what you love practicing as problem-solving
encouraging people to own new knowledge in their own way
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
about classical music a baseline of knowledge
http://www.chethams.com/venue-hire/25-corporate/press-area http://americanmavericks.org/2012/03/12/american-mavericks-festival-concerts-a-triumph-and-a-whirlwind-of-delight/sfs_mavericks2012_mar8-1111/ https://edtrayes.com/2013/10/concert-honoring-temple-universitys-10th-president-neil-theobald-philadelphia-pennsylvania-usa/ http://d.lib.ncsu.edu/collections/catalog/0228486
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
https://www.youtube.com/watch?v=4b51flGFQWA
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
https://www.youtube.com/watch?v=4b51flGFQWA
Rodrigo Y Gabriela - Torito Montreux Jazz Festival 2014
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
https://www.youtube.com/watch?v=otcrnrQAwD8
Felix Mendelssohn Bartholdi Symphony No. 5 in D minor, “The Reformation,” Op. 107 - 1. Allegro con fuoco Frankfurt Radio Symphony (hr-Sinfonieorchester), cond. Jérémie Rohrer
http://www.huffingtonpost.ca/2013/04/25/12-crazy-composers_n_2994491.html
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
https://www.youtube.com/watch?v=QssPdmYuL-A
Ludwig van Beethoven String Quartet No. 4 in C minor, Op. 18 - 1. Allegro, ma non tanto Belcea String Quartet
http://www.musictuitionlondon.co.uk/violin-viola-cello.php
Johann Sebastian Bach - Partita No. 3 for Solo Violin, BWV 1006 - Hilary Hahn, soloist Nicholas Bootiman, viola - Philharmonia Orchestra - https://www.youtube.com/watch?v=XierDLeUiYg Karen Stephenson, cello - Philharmonia Orchestra - https://www.youtube.com/watch?v=RcqzPoMza7c Michael Fuller, double bass - Philharmonia Orchestra - https://www.youtube.com/watch?v=nUUVSxZ4ohI
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
http://blog.twg.ca/2013/05/experiencedesignersinagileteam/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
rehearsing and performing
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
how big is your group? size determines what you play and how you play it scope and direction of projects
symphony 50-100 musicians detailed, intricate, multi-movement music your section leader guides and advocates for you to the conductor
overhaul of / maintenance on complex software c-suite calls the shots; your manager represents you
https://www.atlantasymphony.org/About/Newsroom/Photos
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
chamber orchestra no more than 50 people smaller pieces, or scaled back orchestrations better visibility into leadership and each other’s work
mid-sized company, or autonomous product team in a large company better face time and communication teamwide
http://chamberorchestra.org/orchestra/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
http://www.ticketsinventory.com/concert/artemis-string-quartet-tickets/
small ensemble self-directed quartet, trio, or other tiny group use body language and eye contact when performing
small, self-guided product team or startup equal collaboration and authority
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
http://ostimusic.com/blog/circus-maximus-in-disney-hall/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
sheet music basic information notation just like…wireframes!
http://ostimusic.com/blog/circus-maximus-in-disney-hall/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
what the score tells you key and time signatures repeating certain passages nuance and emphasis context of other instrument lines when to take a break intentional breaking of rules wrapping it up
what the wireframe tells you key and time signatures repeating certain passages nuance and emphasis context of other instrument lines when to take a break intentional breaking of rules wrapping it up
overall structure reusable components callouts its place in the overall product IA - separation of content where to break the layout mold achieving a user’s goal
http://ostimusic.com/blog/circus-maximus-in-disney-hall/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
what the wireframe tells you key and time signatures repeating certain passages nuance and emphasis context of other instrument lines when to take a break intentional breaking of rules wrapping it up
overall structure reusable components callouts its place in the overall product IA - separation of content where to break the layout mold achieving a user’s goal
but the execution can be differenthttp://ostimusic.com/blog/circus-maximus-in-disney-hall/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
http://www.stageandcinema.com/2014/10/11/london-philharmonic-orchestra/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
at the performance
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
at the performance 95% of the work is already done behind the scenes, the team has united on how to actually do it if there are last-minute changes, a well-functioning team can roll with it
http://www.stageandcinema.com/2014/10/11/london-philharmonic-orchestra/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
working mindfully case study: Mendelssohn’s 5th Symphony, “The Reformation”
https://www.youtube.com/watch?v=otcrnrQAwD8
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
Felix Mendelssohn Bartholdi Symphony No. 5 in D minor, “The Reformation,” Op. 107 - 1. Allegro con fuoco Frankfurt Radio Symphony (hr-Sinfonieorchester), cond. Jérémie Rohrer
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
problem solving whether in learning music or in tackling a design problem
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
problem solving whether in learning music or in tackling a design problem …and here’s how I approached this one
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
be gentle—it’s okay if it’s hard
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
break it into chunks
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
break it into smaller chunks
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
don’t lose sight of the whole
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
look for patterns
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
and areas that break the patterns
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
you’re not always (or usually) the soloist
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
feel the ebb and flow of the narrative
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
every note is important
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
what you can do is awesome and enough
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
(any further and this will get really nerdy)
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
classical music performanceis all about problem solving.
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
you can derive these lessons from anything you love. and even stuff you don’t.
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
trying something new: dismantling barriers to entry (the audience’s perspective)
http://triblive.com/aande/music/8819222-74/tourangeau-symphony-says https://www.fastcompany.com/1785985/how-symphonies-grew-strong-audiences-killing-myth-average-consumer http://www.post-gazette.com/local/city/2008/02/01/Graying-of-arts-audience-a-concern/stories/200802010178 https://mezzaphonicallyspeaking.wordpress.com/2013/07/10/the-millennials-orchestra-the-challenges-facing-u-s-symphony-orchestras-part-2/ http://www.gregsandow.com/old/audience.htm
attendance (nationwide):
symphonies lose 55% of customers annually
91% of first-timers don’t return
1991-2011: 29% decrease in attendance
1992-2008:Hispanic attendance declined: 5.7% to 3.8%Afr.-Am. attendance declined 6.9% to 4.3%
Pittsburgh Symphony Orchestra:
Pittsburgh’s art audience: 45% is over 55
PSO hasn’t had a balanced budget since 2008
age (nationwide):
avg. attendee age nationwide: 57
1992-2008: all age demographics’ attendance declined, except for 75+
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
many people have never been to the symphony.
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
same problems, different folks. how to attract and retain new people?
http://www.wolffchronicles.com/2014-2/november-2014/november-26-2014/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
barriers to entry people think they need prior knowledge stigmas and stereotypes breaking habits and forming new ones
http://www.wolffchronicles.com/2014-2/november-2014/november-26-2014/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
new audiences: orchestras utilizing social media offering discounts and giveaways appealing to students pops concerts and famous soloists free concerts bringing music to the people
http://www.wolffchronicles.com/2014-2/november-2014/november-26-2014/
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
new audiences: design/tech viral marketing word of mouth early adopter discounts s.e.o. advertising and its emotional impact free trials and freemium
Felix Mendelssohn Bartholdi Symphony No. 5 in D mnor, “The Reformation,” Op. 107 - 1. Allegro con fuoco Frankfurt Radio Symphony (hr-Sinfonieorchester), cond. Jérémie Rohrer
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
culture: symphony etiquette don’t want to do the wrong thing friendly advice from experts orchestra FAQs for first-timers
https://www.theguardian.com/culture/2015/oct/03/hipster-social-phenomenon-commercial-success - credit Nikola Nikolovsky
https://www.theguardian.com/culture/2015/oct/03/hipster-social-phenomenon-commercial-success - credit Nikola Nikolovsky
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
culture: design/tech hipster culture intimidates those who aren’t part of it strive for a culture of inclusivity
http://projects.aljazeera.com/2014/detroit-music/ - credit Tim Galloway, Al Jazeera America
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
diversity attracting minorities to participate will make minority attendees feel more welcome avoiding unconscious / implicit bias in recruitment
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
classical music and design are for everybody. it’s on us to challenge barriers to entry, and to advocate for inclusivity. we love what we do.let’s share the love with others.
http://projects.aljazeera.com/2014/detroit-music/ - credit Tim Galloway, Al Jazeera America
https://looneytunescaps.blogspot.com/2012/07/whats-opera-doc.html http://www.wavsource.com/tv/looney2.htm
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
https://looneytunescaps.blogspot.com/2012/07/whats-opera-doc.html http://www.wavsource.com/tv/looney2.htm
“Kill the Wabbit” - Elmer Fudd / Bugs Bunny from the Looney Tunes animated short, “What’s Opera, Doc”
https://loveinbitesize.blogspot.com/2015/04/j-movie-review-nodame-cantabile-special.html http://www.cinemasterpieces.com/82011/swcportal.jpg
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
there are multipleentry points.
John Williams Star Wars Episode IV: A New Hope - Main Theme and Rebel Blockade Runner London Symphony Orchestra
Ludwig van Beethoven Symphony No. 7 in A Major, Op. 92 - 1. Poco sostenuto - Vivace The Cleveland Orchestra, cond. Christoph von Dohnányi
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
find the path of discovery that works best for you.
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
find the path of discovery that works best for you. empower your users to follow their own path.
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
find the path of discovery that works best for you. empower your users to follow their own path. work together as a team to make this happen.
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
find the path of discovery that works best for you. empower your users to follow their own path. work together as a team to make this happen. derive lessons from something you love.
people working together ▶︎ rehearsing and performing ▶︎ practicing as problem solving ▶︎ audience barriers to entry ▶︎ make it your own
find the path of discovery that works best for you. empower your users to follow their own path. work together as a team to make this happen. derive lessons from something you love. engage different problem-solving strategies. make it your own, and enjoy the journey.
thank [email protected] HTTP://SMITHAPRASADH.COM TWITTER: @HOLASMITHA
REFERENCES:
Author unknown. Tips for beginners: about your first concert. Austin Symphony Orchestra. 2016. http://www.austinsymphony.org/visitor/beginners/
Duggan, Briana. Symphony takes steps to diversify audience. WFAE 90.7. 2013 February 21. http://wfae.org/post/symphony-takes-steps-diversify-audience Editorial. Diversifying the classical music world. Baltimore Sun. 2016 June 9. http://www.baltimoresun.com/news/opinion/editorial/bs-ed-symphony-20160609-story.html
Kanny, Mark. New Pittsburgh Symphony CEO confronts budget, attendance issues. TribLive. 2015 August 8. http://triblive.com/aande/music/8819222-74/tourangeau-symphony-says Kennicott, Philip. America’s orchestras are in crisis. New Republic. 2013 August 25. https://newrepublic.com/article/114221/orchestras-crisis-outreach-ruining-them
Marcelo, Philip. Tech at the symphony: Boston orchestra loaning patrons iPads. Associated Press. 2016 January 18. https://www.yahoo.com/music/tech-symphony-boston-orchestra-loaning-patrons-ipads-071107883.html
McNulty, Timothy. Graying of arts audiences a concern. Pittsburgh Post-Gazette. 2008 February 1. http://www.post-gazette.com/local/city/2008/02/01/Graying-of-arts-audience-a-concern/stories/200802010178 Mitchell, Lorenzo. Lorenzo Mitchell’s MusicMap System. Date unknown. http://mitchellmusicmap.com/
Reilly, Lucas. 3 dirty songs by Mozart. Mental Floss. 2014 February 26. http://mentalfloss.com/article/55247/3-dirty-songs-mozart Reilly, Lucas. What’s the difference: orchestra, symphony, and philharmonic? Mental Floss. 2013 September 27. http://mentalfloss.com/article/52912/what%E2%80%99s-difference-orchestra-symphony-and-philharmonic
Sandow, Greg. Orchestras, engage your audience! Sandow: An ArtsJournal Blog. 2015 January 28. http://www.artsjournal.com/sandow/2015/01/orchestras-engage-your-audience.html
Sandow, Greg. Orchestras, meet your audience! GregSandow.com. Date unknown. http://www.gregsandow.com/old/audience.htm
Slywotzky, Adrian. How symphonies grew strong audiences by killing the myth of the average consumer. FastCompany. 2011 October 13. https://www.fastcompany.com/1785985/how-symphonies-grew-strong-audiences-killing-myth-average-consumer
Smith, Tim. In Baltimore, the largely white orchestra world talks diversity. Artsmash, Baltimore Sun. 2016 June 8. http://www.baltimoresun.com/entertainment/arts/artsmash/bs-ae-orchestra-conference-20160608-story.html
Starek, Catherine. The Millennials’ orchestra: the challenges facing U.S. Symphony Orchestras - Part 2. Mezzaphonically Speaking. 2013 July 10. https://mezzaphonicallyspeaking.wordpress.com/2013/07/10/the-millennials-orchestra-the-challenges-facing- u-s-symphony-orchestras-part-2/
Tarnowetzki, Robin. Murders, stalkers, and the apocalypse, the crazy lives of classical composers. Huffington Post. 2013 April 25. http://www.huffingtonpost.ca/2013/04/25/12-crazy-composers_n_2994491.html
RECORDINGS:
Beethoven: String Quartet No. 4 Op. 18Belcea String Quartet https://www.youtube.com/watch?v=QssPdmYuL-A
Beethoven: Symphony No. 5 in C minor, Op. 67Cleveland Orchestra, cond. Christoph von Dohnanyi
This particular one’s not streaming anywhere. There are probably thousands of recordings of this ridiculously famous piece (I usedit almost as a parody, if it wasn’t obvious), so just search for“beethoven 5” and pick something.
Beethoven: Symphony No. 7 in A Major, Op. 92Cleveland Orchestra, cond. Christoph von Dohnanyi
Ditto: guess this album (with the 5 and the 7) is not available for streaming.
Mendelssohn: Symphony. No. 5 “The Reformation,” Op. 107 - Frankfurt Radio Symphony, cond. Jéremie Rhorer https://www.youtube.com/watch?v=otcrnrQAwD8
Philharmonia Orchestra’s viola/cello/bass introductions https://www.youtube.com/channel/UCKzx92ZqX1PKYTC-FC-CZRQ
Rodrigo y Gabriela: Live at Montreux Festival 2014 https://www.youtube.com/watch?v=4b51flGFQWA
Sibelius: Violin Concerto in D minor, Op. 47 Anne-Sophie Mutter, Staatskapelle Dresden, cond. André Previn https://www.youtube.com/watch?v=-u7NHx5CP74
This is the recording I have on hand, but my personal favorite rendition is by Sarah Chang, with the Radio Filharmonisch Orkest, cond. Jaap van Zweden, so check that out and compare: https://www.youtube.com/watch?v=gpS_u5RvMpM)
John Williams: Star Wars Episode IV - A New Hope London Symphony Orchestra, cond. John Williams https://www.youtube.com/watch?v=LQDYDpxL-KQ
works cited