taking a performance-based services approach to improve the effectiveness of outsourcing

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    Taking a Performance-BasedServices Approach to Improvethe Effectiveness ofOutsourcing

    Alan McSweeney

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    April 10, 2012 2

    Performance-Based Services Contracting (PBSC)

    Concerned with the structured of the results andmeasurable outcomes to be achieved rather than themanner by which the work is to be performed

    Performance-Based Services Contracting approach is aboutdefining what the required results of a service will ratherthan how the contractor will perform the tasks

    Supplier becomes responsible for how service isaccomplished

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    Service Becomes Black Box

    ServiceRequirements Results/Outcomes

    Data

    Measures

    Expected vs.Actual

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    April 10, 2012 4

    Types of Outsourcing Arrangement

    Efficiency/Utility

    (Make It Cheaper)

    Focuses primarily on cost

    control and, over time,cost reduction, with the

    goal of maintainingconsistency in the

    delivery of services

    BusinessEnhancement

    (Make it Better)

    Improve businessproductivity resulting in

    movement towarddefined business goals

    Transformational

    (Make me Money)

    Partnership between theservice provider and

    service recipient that isfocused on innovation

    and new business

    Complexity of Outsourcing Arrangement

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    Why Use Performance-Based Services Contract

    Approach?

    Can be used to achieve innovation within an outsourcingarrangement

    Useful where supplier is taking over an unstructured/undefinedservice/state with a mandate to change and improve

    Should increase customer satisfaction because results are improved

    Promotes frequent communication between the customer and thesupplier

    Demands good contract management to ensure results are achieved

    Shifts the risk to the supplier

    Can improve supplier performance

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    Concerns With Performance-Based Services Contract

    Approach

    Requires regular and frequent communication between thecustomer and the supplier

    Requires good contract management by of the customer to ensureresults are being achieved

    Requires an understanding of what the objectives of the proposedoutsourcing arrangement are and the problem you are trying to

    solve Requires commitment and resources to get outsourcing definition

    right

    You can outsource anything except the management of what isbeing outsourced

    Outsourcing Fire and Forget

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    April 10, 2012 7

    Performance Based Service Contracts

    Types of Outsourcing Arrangement and Use of

    Performance Based Service Contracts

    Efficiency/Utility

    (Make It Cheaper)

    Focuses primarily on cost

    control and, over time,cost reduction, with the

    goal of maintainingconsistency in the

    delivery of services

    BusinessEnhancement

    (Make it Better)

    Improve businessproductivity resulting in

    movement towarddefined business goals

    Transformational

    (Make me Money)

    Partnership between theservice provider and

    service recipient that isfocused on innovation

    and new business

    Complexity of Outsourcing Arrangement

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    April 10, 2012 8

    Key Components of Performance-Based Services

    Contract

    PerformanceWork Statement

    (PWS)

    MeasurablePerformance

    Standards

    PerformanceIncentives

    (Where

    Appropriate),Overall CostModel

    Performance-Based Services Arrangement

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    Overall Outsourcing Service Framework

    Statement ofObjectives (SOO)

    PerformanceWork Statement

    (PWS)

    QualityAssurance

    Surveillance Plan

    (QASP)

    PerformanceAssessment

    Report (PAR)

    Service Contract andCost/Payment Model

    SOOExpanded

    Into DetailedPWS Delivery ofPWS

    Measures byQASP

    QASPReported on

    in PARs

    Contract Governs Overall Service Delivery

    Requirements PWS ContainsDetailed

    RequirementsRequirements Feed Into QASP

    RequirementsFeed IntoContract

    PARs AffectPayments

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    Performance Work Statement (PWS)

    Statement of work for performance-based services that describesthe required results in clear, specific and objective terms with

    defined and measurable outcomes

    Focuses on what the results of performance will be

    Describes the work in terms of the required results

    Enable assessment of service delivery performance againstmeasurable performance standards

    Defines a measurement framework

    Defines measurable performance standards and financial incentivesto ensure suppliers develop and implement innovative and cost-effective methods of performing the services

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    Performance Work Statement (PWS)

    Questions to consider when developing a PWS

    Why do we need the service performed?

    What kinds of results quality/time - do we want from it?

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    Statement of Objectives (SOO)

    Statement of the overall performance and other objectivesfor the service

    Defines what is required in terms of the results of theservices to be performed

    Designed to enable the maximum flexibility to a supplier topropose an innovative approach to service delivery

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    Performance Objectives

    Performance Objectives define the performance levelrequired to meet the service delivery and operationrequirements

    Performance Objectives need to be measurable andstructured to permit an assessment of the suppliers

    performance of service delivery and operation

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    Performance Assessment

    Based on Quality Assurance Surveillance Plan (QASP)

    QASP follows-on from requirements listed in theperformance work statement (PWS)

    Defines the procedures to ensure the required

    performance standards and levels of services are providedby the supplier

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    Quality Assurance Surveillance Plan (QASP)

    QASP enables you to evaluate if the supplier is meeting the performancestandards/quality levels identified in the PWS Measures the suppliers performance against the agreed and defined performance

    standards

    Ensures you pay only for the level of service provided

    Defines the systematic methods and processes used to monitor performance Surveillance techniques/methods

    Assess and assure contract compliance

    Measure against defined Acceptable Quality Level (AQL)

    Reporting

    Reviews and Resolution

    Identify the required documentation

    Detail the resources to be employed, roles and responsibilities

    When shared with the supplier, the QASP is a communication tool that allow boththe customer and supplier focus on what is most important

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    Performance Assessment Report (PAR)

    Evaluation of the services supplied

    Frequency of PARs production defined in overall servicecontract

    Contains

    What the supplier was required to do

    What measurements were defined

    How the supplier is performing

    What actions are being taken based on performance

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    Performance Assessment

    Measures and metrics inform the supplier how therequirements are being met

    High and low thresholds defined exceed/not meetrequirements

    Need to define measurement intervals to identify suppliernon-performance

    Define interval within which corrections can be made

    Customer needs to create Quality Assurance team toregularly and frequently verify supplier compliance withdefined Performance Objectives

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    Performance Measurement Framework

    Customer

    Supplier

    Analysesand

    RequestsActions

    TakesActions

    MonitorsCompliance

    ProvidesPerformanceAssessment

    Reports (PARs)

    Reviewand

    Respond

    Respondto

    Feedback

    Collectsand

    SuppliesData

    DefinesMetrics

    Requires regular and frequent communication between the customer and thesupplier

    Requires good contract management on the part of the customer to ensureresults are achieved

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    Performance Assessment Reporting Framework

    Define tiered performance reporting framework operational andstrategic - and adhere to it

    Month1

    Month2

    Month3

    Month4

    Month5

    Month6

    Month7

    Month8

    Month9

    Month10

    Month11

    Month12

    Quarter 1 Quarter 2 Quarter 3 Quarter 4

    Annual

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    Performance Metrics

    Need to define set of metrics that capture what is important to theservice delivery

    Balance between too few and too many Metrics need to tell you when the performance standards have been

    met

    Need to assess that the definition of metrics will cause supplier to

    take actions to optimise their value which may lead to undesirableconsequences

    Define tiered metrics to match tiered reporting: operational andstrategic

    Define measurement framework that measures performance andinteractions across service landscape

    Measure what is important and what has an impact

    Measure outcomes the what rather than the how

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    Define Measures Linked to Key Service Elements and

    ProcessesMetric 3Metric 2

    Metric 11Metric 10 Metric 13

    Metric 4

    Metric 12

    Metric 8

    Metric 9

    Metric 1

    Metric 5

    Metric 6

    Metric 7

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    Define Measures Linked to Key Service Elements and

    Processes

    Create service landscape/architecture with cross-functional processes

    Define hierarchical metric framework that measuresoutcomes for individual service components, collections ofservice components and overall service

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    Metrics Hierarchy

    KPI

    Process Metrics

    Results MetricsOperational Metrics

    Process Metrics Roll-upof Operational Metrics

    High-Level Metrics WhichMeasure Progress TowardStrategic Service Objectives

    Align Metricsto Allow Roll-

    up

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    Outsourcing Contract Types

    Different types of contract (payment) structures availableto customer

    Many contract types available

    Need to consider contract type and associated payment

    structures that will motivate suppliers to increaseefficiency and maximise service performance

    Need to select a contract type and price (or estimated costand payment structure) that will result in reasonablesupplier risk and provide the supplier with the greatestincentive for efficient and economical performance

    Contract type and price negotiation are linked

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    Outsourcing Contract Types

    Contract Types

    Fixed-PriceCost-

    ReimbursementIndefinite-Delivery

    Time-and-Materials, Labour-

    Hour, and Letter

    Agreement

    Firm-Fixed-Price

    Fixed-Price withEconomic PriceAdjustment

    Fixed-PriceIncentive

    Fixed-Price withProspective PriceRedetermination

    Firm-Fixed-Price,

    Level-of-EffortTerm

    Cost-Only

    Cost-Plus-Incentive-Fee

    Cost-plus-Award-Fee

    Cost-Plus-Fixed-Fee

    Time-and-Materials,

    Labour-Hour

    Letter

    Basic

    Basic Ordering

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    Outsourcing Model High-Level Approach and Steps

    1. Form theSourcing Team

    2. ReviewCurrent Sourcing

    Strategy

    3. PerformMarket Research

    4. DefineRequirements

    5. DefineSourcingStrategy

    6. ExecuteSourcingStrategy

    7. ManagePerformance

    Build the Sourcing Team With ExecutiveSponsorship and Support

    Conduct Analysis of Previous Sourcing ArrangementsDefine Stakeholder and Customer needs

    Analyse the Market and IdentifyPotential Suppliers

    Define Requirements

    Define Sourcing Approach and CreateSourcing Strategy Strategic or Tactical

    Select the Most Appropriate Supplierand Implement Sourcing Strategy

    Build Supplier RelationshipMonitor and Manage Performance

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    Requirements

    Defining requirements is crucial to the entire sourcing process

    Requirements need to be well-defined, realistic, achievable and

    measurable Requirements need to have an associated quality level and schedule

    Requirements provide the basis for the PWS

    Requirements need to be defined in terms of desired results ratherthan specifying how the work should be done

    Each requirement needs to have an associated measurementmethodology

    Requirements may have cost reduction for non-achievement orincentive for exceeding defined performance

    Requirements must be unambiguous and easily understood

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    Requirements

    Requirements measured against performance

    Performance must be linked to a performance objective Must be able to know what performance level is needed

    by the business in order to define the requirement

    Must know why the performance is required

    Why are you asking for this requirement, why is itimportant, why is it needed, why business

    outcome/objective is achieved?

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    SOO MoSCoW Prioritisation of Requirements

    MoSCoW

    Must Have

    Requirements that are fundamental to the operation of the service

    Without them the service will be unusable and useless

    Must Haves define the minimum subset services

    Should Have

    Important requirements which are not necessary for service operation inthe short-term but which will contribute

    Could Have

    Requirements that can be omitted but which are part of the long-term

    service and will be beneficial to the service being provided

    Want to Have

    Requirements that are effectively optional

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    Requirements Structure

    Business Outcome

    Objective 1 Objective N

    Performance Inspection/ Validation Incentive/ Penalty

    Performance Objective

    Standard(s) andMeasure(s)

    Minimum AcceptableQuality Level

    Data Source(s)

    Frequency

    Measure

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    Performance

    Performance standards define what level of performancemust be met to satisfy the performance objective

    Objectives must be objectively measurable

    Data to create measures must be available and collected

    AQL (Acceptable Quality Level) is an acceptable deviationfrom the standard

    Example: 95% of requests to be satisfied within standard

    You will almost never achieve 100% of performance 100% of thetime without incurring significant cost

    AQL specifies the allowable tolerance

    What AQL is acceptable and appropriate and why?

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    Inspection/Validation

    Inspection is needed to know if the standard is being met

    Customer needs to perform inspection/verification

    Inspection/verification requiresDefinition of information needed

    Sources of information

    Frequency of collection

    Method of collection

    Metrics generated/derived from data

    Inspection/verification itself needs to be inspected andvalidated

    Inspection process requires resources essential part ofcontract management

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    Incentives/Penalties

    What are the impacts of meeting or not meeting thestandards of the objectives?

    Should penalties be specified for not meeting standardsfor a defined interval?

    Should incentives be specified for meeting or exceedingstandards for a defined interval?

    Penalties/incentives need to be linked to:

    Realistic cost of not achieving/benefit of achieving

    Encouragement of good behaviour

    Change does not occur based on positive incentives alone

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    Prioritisation of Requirements

    Determine which performance objectives are the mostimportant and weight accordingly

    Assign a higher penalty/weight to these

    When evaluating suppliers assign greaterimportance/score to meeting these factors

    Form part of overall service contract

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    Requirements Structure

    Objective

    Performance Inspection/ Validation Incentive/ Penalty

    Performance Objective

    Standard(s) and

    Measure(s)

    Minimum AcceptableQuality Level

    Data Source(s)

    Frequency

    Measure

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    Requirements Structure

    Objectives need to be specified in terms of Performance

    Which specifies

    Performance Objective

    Subject to Standard(s) and Measure(s)

    With defined Minimum Acceptable Quality Level

    Which are measured by Inspection/Validation

    Which specifies Data Source(s)

    From which performance information is collected with a defined Frequency

    That is then used to generate a defined Measure

    And subject to Incentive/Penalty

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    Summary

    Getting outsourcing right is not easy

    PBSC provides a potential approach for maximising results

    PBSC is good where what is being outsourced is not stable and issubject to change

    PBSC provides a means for embedding flexibility and innovation inoutsourcing arrangement

    PBSC does impose overheads in service definition and supplierselection and in subsequent supplier management that you need tobe aware of and accept

    Not easy but is worth getting right

    Remember: You can outsource anything except the management ofwhat is being outsourced

    Outsourcing Fire and Forget

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    More Information

    Alan McSweeney

    [email protected]