taking a performance-based services approach to improve the effectiveness of outsourcing
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Taking a Performance-BasedServices Approach to Improvethe Effectiveness ofOutsourcing
Alan McSweeney
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Performance-Based Services Contracting (PBSC)
Concerned with the structured of the results andmeasurable outcomes to be achieved rather than themanner by which the work is to be performed
Performance-Based Services Contracting approach is aboutdefining what the required results of a service will ratherthan how the contractor will perform the tasks
Supplier becomes responsible for how service isaccomplished
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Service Becomes Black Box
ServiceRequirements Results/Outcomes
Data
Measures
Expected vs.Actual
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Types of Outsourcing Arrangement
Efficiency/Utility
(Make It Cheaper)
Focuses primarily on cost
control and, over time,cost reduction, with the
goal of maintainingconsistency in the
delivery of services
BusinessEnhancement
(Make it Better)
Improve businessproductivity resulting in
movement towarddefined business goals
Transformational
(Make me Money)
Partnership between theservice provider and
service recipient that isfocused on innovation
and new business
Complexity of Outsourcing Arrangement
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Why Use Performance-Based Services Contract
Approach?
Can be used to achieve innovation within an outsourcingarrangement
Useful where supplier is taking over an unstructured/undefinedservice/state with a mandate to change and improve
Should increase customer satisfaction because results are improved
Promotes frequent communication between the customer and thesupplier
Demands good contract management to ensure results are achieved
Shifts the risk to the supplier
Can improve supplier performance
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Concerns With Performance-Based Services Contract
Approach
Requires regular and frequent communication between thecustomer and the supplier
Requires good contract management by of the customer to ensureresults are being achieved
Requires an understanding of what the objectives of the proposedoutsourcing arrangement are and the problem you are trying to
solve Requires commitment and resources to get outsourcing definition
right
You can outsource anything except the management of what isbeing outsourced
Outsourcing Fire and Forget
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Performance Based Service Contracts
Types of Outsourcing Arrangement and Use of
Performance Based Service Contracts
Efficiency/Utility
(Make It Cheaper)
Focuses primarily on cost
control and, over time,cost reduction, with the
goal of maintainingconsistency in the
delivery of services
BusinessEnhancement
(Make it Better)
Improve businessproductivity resulting in
movement towarddefined business goals
Transformational
(Make me Money)
Partnership between theservice provider and
service recipient that isfocused on innovation
and new business
Complexity of Outsourcing Arrangement
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Key Components of Performance-Based Services
Contract
PerformanceWork Statement
(PWS)
MeasurablePerformance
Standards
PerformanceIncentives
(Where
Appropriate),Overall CostModel
Performance-Based Services Arrangement
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Overall Outsourcing Service Framework
Statement ofObjectives (SOO)
PerformanceWork Statement
(PWS)
QualityAssurance
Surveillance Plan
(QASP)
PerformanceAssessment
Report (PAR)
Service Contract andCost/Payment Model
SOOExpanded
Into DetailedPWS Delivery ofPWS
Measures byQASP
QASPReported on
in PARs
Contract Governs Overall Service Delivery
Requirements PWS ContainsDetailed
RequirementsRequirements Feed Into QASP
RequirementsFeed IntoContract
PARs AffectPayments
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Performance Work Statement (PWS)
Statement of work for performance-based services that describesthe required results in clear, specific and objective terms with
defined and measurable outcomes
Focuses on what the results of performance will be
Describes the work in terms of the required results
Enable assessment of service delivery performance againstmeasurable performance standards
Defines a measurement framework
Defines measurable performance standards and financial incentivesto ensure suppliers develop and implement innovative and cost-effective methods of performing the services
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Performance Work Statement (PWS)
Questions to consider when developing a PWS
Why do we need the service performed?
What kinds of results quality/time - do we want from it?
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Statement of Objectives (SOO)
Statement of the overall performance and other objectivesfor the service
Defines what is required in terms of the results of theservices to be performed
Designed to enable the maximum flexibility to a supplier topropose an innovative approach to service delivery
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Performance Objectives
Performance Objectives define the performance levelrequired to meet the service delivery and operationrequirements
Performance Objectives need to be measurable andstructured to permit an assessment of the suppliers
performance of service delivery and operation
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Performance Assessment
Based on Quality Assurance Surveillance Plan (QASP)
QASP follows-on from requirements listed in theperformance work statement (PWS)
Defines the procedures to ensure the required
performance standards and levels of services are providedby the supplier
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Quality Assurance Surveillance Plan (QASP)
QASP enables you to evaluate if the supplier is meeting the performancestandards/quality levels identified in the PWS Measures the suppliers performance against the agreed and defined performance
standards
Ensures you pay only for the level of service provided
Defines the systematic methods and processes used to monitor performance Surveillance techniques/methods
Assess and assure contract compliance
Measure against defined Acceptable Quality Level (AQL)
Reporting
Reviews and Resolution
Identify the required documentation
Detail the resources to be employed, roles and responsibilities
When shared with the supplier, the QASP is a communication tool that allow boththe customer and supplier focus on what is most important
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Performance Assessment Report (PAR)
Evaluation of the services supplied
Frequency of PARs production defined in overall servicecontract
Contains
What the supplier was required to do
What measurements were defined
How the supplier is performing
What actions are being taken based on performance
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Performance Assessment
Measures and metrics inform the supplier how therequirements are being met
High and low thresholds defined exceed/not meetrequirements
Need to define measurement intervals to identify suppliernon-performance
Define interval within which corrections can be made
Customer needs to create Quality Assurance team toregularly and frequently verify supplier compliance withdefined Performance Objectives
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Performance Measurement Framework
Customer
Supplier
Analysesand
RequestsActions
TakesActions
MonitorsCompliance
ProvidesPerformanceAssessment
Reports (PARs)
Reviewand
Respond
Respondto
Feedback
Collectsand
SuppliesData
DefinesMetrics
Requires regular and frequent communication between the customer and thesupplier
Requires good contract management on the part of the customer to ensureresults are achieved
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Performance Assessment Reporting Framework
Define tiered performance reporting framework operational andstrategic - and adhere to it
Month1
Month2
Month3
Month4
Month5
Month6
Month7
Month8
Month9
Month10
Month11
Month12
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Annual
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Performance Metrics
Need to define set of metrics that capture what is important to theservice delivery
Balance between too few and too many Metrics need to tell you when the performance standards have been
met
Need to assess that the definition of metrics will cause supplier to
take actions to optimise their value which may lead to undesirableconsequences
Define tiered metrics to match tiered reporting: operational andstrategic
Define measurement framework that measures performance andinteractions across service landscape
Measure what is important and what has an impact
Measure outcomes the what rather than the how
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Define Measures Linked to Key Service Elements and
ProcessesMetric 3Metric 2
Metric 11Metric 10 Metric 13
Metric 4
Metric 12
Metric 8
Metric 9
Metric 1
Metric 5
Metric 6
Metric 7
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Define Measures Linked to Key Service Elements and
Processes
Create service landscape/architecture with cross-functional processes
Define hierarchical metric framework that measuresoutcomes for individual service components, collections ofservice components and overall service
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Metrics Hierarchy
KPI
Process Metrics
Results MetricsOperational Metrics
Process Metrics Roll-upof Operational Metrics
High-Level Metrics WhichMeasure Progress TowardStrategic Service Objectives
Align Metricsto Allow Roll-
up
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Outsourcing Contract Types
Different types of contract (payment) structures availableto customer
Many contract types available
Need to consider contract type and associated payment
structures that will motivate suppliers to increaseefficiency and maximise service performance
Need to select a contract type and price (or estimated costand payment structure) that will result in reasonablesupplier risk and provide the supplier with the greatestincentive for efficient and economical performance
Contract type and price negotiation are linked
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Outsourcing Contract Types
Contract Types
Fixed-PriceCost-
ReimbursementIndefinite-Delivery
Time-and-Materials, Labour-
Hour, and Letter
Agreement
Firm-Fixed-Price
Fixed-Price withEconomic PriceAdjustment
Fixed-PriceIncentive
Fixed-Price withProspective PriceRedetermination
Firm-Fixed-Price,
Level-of-EffortTerm
Cost-Only
Cost-Plus-Incentive-Fee
Cost-plus-Award-Fee
Cost-Plus-Fixed-Fee
Time-and-Materials,
Labour-Hour
Letter
Basic
Basic Ordering
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Outsourcing Model High-Level Approach and Steps
1. Form theSourcing Team
2. ReviewCurrent Sourcing
Strategy
3. PerformMarket Research
4. DefineRequirements
5. DefineSourcingStrategy
6. ExecuteSourcingStrategy
7. ManagePerformance
Build the Sourcing Team With ExecutiveSponsorship and Support
Conduct Analysis of Previous Sourcing ArrangementsDefine Stakeholder and Customer needs
Analyse the Market and IdentifyPotential Suppliers
Define Requirements
Define Sourcing Approach and CreateSourcing Strategy Strategic or Tactical
Select the Most Appropriate Supplierand Implement Sourcing Strategy
Build Supplier RelationshipMonitor and Manage Performance
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Requirements
Defining requirements is crucial to the entire sourcing process
Requirements need to be well-defined, realistic, achievable and
measurable Requirements need to have an associated quality level and schedule
Requirements provide the basis for the PWS
Requirements need to be defined in terms of desired results ratherthan specifying how the work should be done
Each requirement needs to have an associated measurementmethodology
Requirements may have cost reduction for non-achievement orincentive for exceeding defined performance
Requirements must be unambiguous and easily understood
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Requirements
Requirements measured against performance
Performance must be linked to a performance objective Must be able to know what performance level is needed
by the business in order to define the requirement
Must know why the performance is required
Why are you asking for this requirement, why is itimportant, why is it needed, why business
outcome/objective is achieved?
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SOO MoSCoW Prioritisation of Requirements
MoSCoW
Must Have
Requirements that are fundamental to the operation of the service
Without them the service will be unusable and useless
Must Haves define the minimum subset services
Should Have
Important requirements which are not necessary for service operation inthe short-term but which will contribute
Could Have
Requirements that can be omitted but which are part of the long-term
service and will be beneficial to the service being provided
Want to Have
Requirements that are effectively optional
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Requirements Structure
Business Outcome
Objective 1 Objective N
Performance Inspection/ Validation Incentive/ Penalty
Performance Objective
Standard(s) andMeasure(s)
Minimum AcceptableQuality Level
Data Source(s)
Frequency
Measure
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Performance
Performance standards define what level of performancemust be met to satisfy the performance objective
Objectives must be objectively measurable
Data to create measures must be available and collected
AQL (Acceptable Quality Level) is an acceptable deviationfrom the standard
Example: 95% of requests to be satisfied within standard
You will almost never achieve 100% of performance 100% of thetime without incurring significant cost
AQL specifies the allowable tolerance
What AQL is acceptable and appropriate and why?
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Inspection/Validation
Inspection is needed to know if the standard is being met
Customer needs to perform inspection/verification
Inspection/verification requiresDefinition of information needed
Sources of information
Frequency of collection
Method of collection
Metrics generated/derived from data
Inspection/verification itself needs to be inspected andvalidated
Inspection process requires resources essential part ofcontract management
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Incentives/Penalties
What are the impacts of meeting or not meeting thestandards of the objectives?
Should penalties be specified for not meeting standardsfor a defined interval?
Should incentives be specified for meeting or exceedingstandards for a defined interval?
Penalties/incentives need to be linked to:
Realistic cost of not achieving/benefit of achieving
Encouragement of good behaviour
Change does not occur based on positive incentives alone
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Prioritisation of Requirements
Determine which performance objectives are the mostimportant and weight accordingly
Assign a higher penalty/weight to these
When evaluating suppliers assign greaterimportance/score to meeting these factors
Form part of overall service contract
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Requirements Structure
Objective
Performance Inspection/ Validation Incentive/ Penalty
Performance Objective
Standard(s) and
Measure(s)
Minimum AcceptableQuality Level
Data Source(s)
Frequency
Measure
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Requirements Structure
Objectives need to be specified in terms of Performance
Which specifies
Performance Objective
Subject to Standard(s) and Measure(s)
With defined Minimum Acceptable Quality Level
Which are measured by Inspection/Validation
Which specifies Data Source(s)
From which performance information is collected with a defined Frequency
That is then used to generate a defined Measure
And subject to Incentive/Penalty
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Summary
Getting outsourcing right is not easy
PBSC provides a potential approach for maximising results
PBSC is good where what is being outsourced is not stable and issubject to change
PBSC provides a means for embedding flexibility and innovation inoutsourcing arrangement
PBSC does impose overheads in service definition and supplierselection and in subsequent supplier management that you need tobe aware of and accept
Not easy but is worth getting right
Remember: You can outsource anything except the management ofwhat is being outsourced
Outsourcing Fire and Forget
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More Information
Alan McSweeney