takeaways from ted talks storytelling
TRANSCRIPT
Takeaways from TedTalks Storytelling
From SMB-Squared - Business Made Easy
200 speakers studied. Their secrete? Master storytellers.
The first 30 seconds is everything. You have to suck people in not introduce yourself. Dive into the story. Be different. Take the audience along with you on a journey. Be Relatable. People are hardwired to listen to stories.
From SMB-Squared - Business Made Easy
Hook/Conflict.Every story has a hook or conflict.It’s a fight between opposing forces that forces the audience to ask
what will happen next.A personal story helps.Give audience new material, the stronger and more relatable the
conflict the more in touch the audience will be.No conflict = no curiosity = no interest.
From SMB-Squared - Business Made Easy
Bring Characters to LifeProvide details as to how they looked.Give sensory information that allows them to create a mental image
of your characters.Always practice showing instead of telling.
From SMB-Squared - Business Made Easy
Create Mental Motion PicturesEngage all senses. Fight, sound, Kinesthetic (touch/emotions), smell, and taste. But keep descriptions short.
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Be Specific. By being specific you add credibility!
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Tell a Positive MessagePositive message stories are inspiring and leave your audience with an emotional high. Use dialogue opposed to narration to convey positivity.
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The SparkThe spark is the wisdom or the process that the character in your
story receives in order to overcome the conflict. The Change is when the character must adapt or change because of
conflict. The takeaway is what is gained from the story. Character > Conflict > Spark > Change > Takeaway message.
From SMB-Squared - Business Made Easy
Wrap it upThe book ends with a list that is essential what is represented in previous slides with the addition that you should watch good storytellers to learn to tell stories better. I recommend starting with Tony Robbins or this video about a mushrooms > https://www.youtube.com/watch?v=XI5frPV58tY
From SMB-Squared - Business Made Easy
