Take3 Capabilities

A marketing strategy and implementation firm,

Take3 helps technology companies win the war for

mindshare and market share.

ClientsFrom the biggest names in technology to emerging companies poised to disrupt their industry.

Client Challenges

Sales Product Marketing Corporate Marketing

“Our story is stale and undifferentiated.

We need to stake out a unique position in the

market with a compelling point of view.”

“Growth means new products, new markets,

new competitors.

I need to quickly focus the company on the customers,

plays, and messages that we need to win.”

“We need to shift from pitching technology to

providing solutions.

I want my reps armed to sell our value—and outsell

our competitors.”

ACHIEVE ALIGNMENT

Take3 Value

Product Marketing

Value

Sales Corporate Marketing

Key Messages

Sales Plays

Customers

Win customers and outsell competitors with greater clarity and alignment.

Win the War

Ready 2 Aim

Market Mapping

Customer Close-Up

Competitive Review

Value Proposition

Ground War for Market Share

Aircover for Mindshare

Content Marketing

Sales Training

Demand Generation

Sales Support Tools

1

Business Benchmark

Sales Playbook

Messaging Playbook

Go-to-Market Plan

Website

Public Relations

3 Fire

Social Media

Lead Management

Lead Nurturing

By preferred partner

Need to re-aim?

Process Components

1 Ready

Market Mapping• Trends / Opportunities• Segments / Industries• Market Size

Customer Close-up• Voice of the Customer• Buyer Profiles• Pain Points / Priorities• Use Cases

Competitive Review• Competitor Snapshots• Positioning Map• Win / Loss Stories

Value Proposition• Customer Value• Differentiators• ROI / Proof Points

2 Aim

Messaging Playbook• Value Proposition• Elevator Pitch• Key Messages• Why Framework• Proof Points• Messaging Training

Sales Playbook• Sales Battle Card• Use Cases• Sales Plays• Objection Handling• Competitive “Rap”

Go To Market Plan• Market Opportunity• Target Customers• Value Proposition• Demand Gen Strategy• Content Mktg Strategy• Channel Strategy• Calendar• Metrics

3 Fire

Content Marketing• Thought Leadership• Web Copy• Blog Posts• Social Media • Infographics

Sales Training• Workshops• On Demand

Demand Generation• Campaign Plan• Email Copy• Landing Pages

Sales Support Tools• Sales Decks• Data Sheets • Case Studies• Demo Scripts

Business Benchmark• Goals / Vision• Capabilities Assessment• Gap Analysis• Metrics

Ground War for Market Share

Aircover for Mindshare

Keys to Victory

• Inclusive process

• Strategically driven

• Rapidly iterative

• Proven best practices

• On-target deliverables

00

00

Sample Deliverables

Customer Segmentation

Messaging Playbook Sales Playbook

Sales Deck

Narratives

Value Framework

Go-to-Market Plan

Value Proposition Use Cases

Messaging Framework

Why Now?

• New product launch

• Entry into new markets

• Emergence of new competitors

• Maturation of product marketing function

• Adoption of solution-selling model

• Mergers and acquisitions

• Adding marketing capabilities or leadership

Why Take3?

• Deep experience and know-how with messaging and go-to-market mostly in B2B enterprise enablement

• Fast, iterative and collaborative approach, based on what you need

• Focus on strategy with an eye towards execution (business first, marketing second)

How can we help you win?

Get in touch or learn more

www.take3llc.com@take3llc

win@take3llc.com