take my job!
DESCRIPTION
Only designers are qualified to craft amazing user experiences, right? We spend years learning, doing, and honing our craft as a reaction to non-designers designing digital things that were difficult to use. But you know what a lot of product managers with little to no design training are now responsible for? The user experience. They do things like talk to users, whip up wireframes and mockups, build interfaces and flows, and determine feature sets and functionality. You know what developers, founders, even executives never stopped doing and don’t think twice about doing? Designing stuff. After years of working as a designer, manager, and developer, Donna finally learned the secret to designing great digital products and user experiences: teach everyone *else* on the team how to do it right and do it well. Join Donna as she shows you how to inject some pedagogy into your work life so that you can effect change, improve quality, and better create awesome things with a team. See how outsourcing and open-sourcing your job not only fosters an environment of creativity, but renders the designer and design team invaluable and indispensable.TRANSCRIPT
DONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM
TAKE MY JOB!
2
@dlichaw
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http://inuseful.se/fredagskul-ux-superhero/
Take My Job! @dlichaw | greatnorthelectric.com
FOSTER CREATIVITY MAKE OTHERS USEFUL PROMOTE ACCOUNTABILITY
COPING STRATEGIES
Take My Job! @dlichaw | greatnorthelectric.com
FOSTER CREATIVITY SKETCHINGWIREFRAMES + MOCKUPSPROTOTYPES MAKE OTHERS USEFUL PROMOTE ACCOUNTABILITY
COPING STRATEGIES
Take My Job! @dlichaw | greatnorthelectric.com
BENOÎT CHIEF FINANCIAL OFFICER
Take My Job! @dlichaw | greatnorthelectric.com
BENOÎT CHIEF FINANCIAL OFFICER
Take My Job! @dlichaw | greatnorthelectric.com
“THANK YOU”
Take My Job! @dlichaw | greatnorthelectric.com
https://www.flickr.com/photos/68751915@N05/6355836713
BENOÎT CONTROLS THE BUDGET
BEN PRODUCT MANAGER NOT A DESIGNER DESIGNS STUFF
Take My Job! @dlichaw | greatnorthelectric.com
BEN PRODUCT MANAGER NOT A DESIGNER DESIGNS STUFF
Take My Job! @dlichaw | greatnorthelectric.com
TEACH BEN
Take My Job! @dlichaw | greatnorthelectric.com
MAKE BEN LOOK GOOD*
* BEN ALSO CONTROLS THE BUDGET
ED & ALI LEAD ENGINEER
ART DIRECTOR DON’T ALWAYS AGREE WANT REQUIREMENTS
PROBLEM SOLVERS
Take My Job! @dlichaw | greatnorthelectric.com
ED & ALI LEAD ENGINEER
ART DIRECTOR DON’T ALWAYS AGREE WANT REQUIREMENTS
PROBLEM SOLVERS
Take My Job! @dlichaw | greatnorthelectric.com
LOCK THEM AWAY FOR A MORNING
ED & ALI LEAD ENGINEER
ART DIRECTOR DON’T ALWAYS AGREE WANT REQUIREMENTS
PROBLEM SOLVERS
Take My Job! @dlichaw | greatnorthelectric.com
UNLOCK POTENTIAL
FOSTER CREATIVITY MAKE OTHERS USEFUL INTERVIEW NOTESDATA MODELS & PERSONAS USER INTERVIEWS & TESTS PROMOTE ACCOUNTABILITY
COPING STRATEGIES
SUE DIRECTOR OF PRODUCT NEEDS TO INCREASE ENGAGEMENT WANTS ADVICE DOESN’T ALWAYS LISTEN
SUE DIRECTOR OF PRODUCT NEEDS TO INCREASE ENGAGEMENT WANTS ADVICE DOESN’T ALWAYS LISTEN !
ASK SUE TO TAKE NOTES
SUE DIRECTOR OF PRODUCT NEEDS TO INCREASE ENGAGEMENT WANTS ADVICE DOESN’T ALWAYS LISTEN !
CREATES BUY-IN
LISA CUSTOMER SERVICE DIRECTOR YOUR NEW BEST FRIEND LISA KNOWS EVERYTHING
Take My Job! @dlichaw | greatnorthelectric.com
LISA CUSTOMER SERVICE DIRECTOR YOUR NEW BEST FRIEND LISA KNOWS EVERYTHING
Take My Job! @dlichaw | greatnorthelectric.com
GIVE LISA A PROJECT TO DO
LISA CUSTOMER SERVICE DIRECTOR YOUR NEW BEST FRIEND LISA KNOWS EVERYTHING
Take My Job! @dlichaw | greatnorthelectric.com
HELP LISA DO HER JOB
DAVID FOUNDER DAVID NEEDS “UX”
NOT USER RESEARCH
Take My Job! @dlichaw | greatnorthelectric.com
DAVID FOUNDER DAVID NEEDS “UX”
NOT USER RESEARCH
Take My Job! @dlichaw | greatnorthelectric.com
GET DAVID OUT OF THE BUILDING*
* WORKING FOR YOU
DAVID FOUNDER DAVID NEEDS “UX”
NOT USER RESEARCH
Take My Job! @dlichaw | greatnorthelectric.com
HELP DAVID DO HIS JOB
FOSTER CREATIVITY MAKE OTHERS USEFUL PROMOTE ACCOUNTABILITY
COPING STRATEGIES
Take My Job! @dlichaw | greatnorthelectric.com
Take My Job! @dlichaw | greatnorthelectric.com
DONNA FIXER WANT TO MAKE THINGS BETTER
Take My Job! @dlichaw | greatnorthelectric.com
! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Seamless!|!iPad!Usability!Testing!Report!!|!November!21,!2011!|!p!7!!!
!
!• 6/6!were!finally!able!to!add!a!coke!to!their!bag!
Task!5:!Actually,!make!that!two!cokes.!
• 5/6!successfully!increased!the!amount!of!cokes!from!1!to!2!in!their!bag!!
• 1/6!did!not!realize!they!could!tap!on!an!item!in!the!bag!to!increase!the!quantity!and!
navigated!back!to!the!menu,!added!a!second!coke!and!then!wondered!why!they!had!two!
separate!line!items!in!their!bag!instead!of!one!line!item!with!a!quantity!of!2!
Severity:!Negligible!
Task!6:!Let’s!maybe!get!a!dessert!too…never!mind,!we’re!good!–!let’s!just!order!
what!we!have.!
• 5/6!successfully!navigated!back!to!the!bag!by!using!the!app!menu!
• Issue:!1/6!wondered!why!the!icon!with!the!subtotal!in!the!bottom!right!corner!of!the!app!
didn’t!take!them!directly!to!the!bag!like!they!expected!it!to.!This!participant!preferred!to!
reach!the!bag!in!one!click!rather!than!the!two!required.!
DONNA FIXER WANT TO MAKE THINGS BETTER
Take My Job! @dlichaw | greatnorthelectric.com
! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Seamless!|!iPad!Usability!Testing!Report!!|!November!21,!2011!|!p!7!!!
!
!• 6/6!were!finally!able!to!add!a!coke!to!their!bag!
Task!5:!Actually,!make!that!two!cokes.!
• 5/6!successfully!increased!the!amount!of!cokes!from!1!to!2!in!their!bag!!
• 1/6!did!not!realize!they!could!tap!on!an!item!in!the!bag!to!increase!the!quantity!and!
navigated!back!to!the!menu,!added!a!second!coke!and!then!wondered!why!they!had!two!
separate!line!items!in!their!bag!instead!of!one!line!item!with!a!quantity!of!2!
Severity:!Negligible!
Task!6:!Let’s!maybe!get!a!dessert!too…never!mind,!we’re!good!–!let’s!just!order!
what!we!have.!
• 5/6!successfully!navigated!back!to!the!bag!by!using!the!app!menu!
• Issue:!1/6!wondered!why!the!icon!with!the!subtotal!in!the!bottom!right!corner!of!the!app!
didn’t!take!them!directly!to!the!bag!like!they!expected!it!to.!This!participant!preferred!to!
reach!the!bag!in!one!click!rather!than!the!two!required.!
DONNA FIXER WANT TO MAKE THINGS BETTER
CRICKETS
Take My Job! @dlichaw | greatnorthelectric.com
! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Seamless!|!iPad!Usability!Testing!Report!!|!November!21,!2011!|!p!7!!!
!
!• 6/6!were!finally!able!to!add!a!coke!to!their!bag!
Task!5:!Actually,!make!that!two!cokes.!
• 5/6!successfully!increased!the!amount!of!cokes!from!1!to!2!in!their!bag!!
• 1/6!did!not!realize!they!could!tap!on!an!item!in!the!bag!to!increase!the!quantity!and!
navigated!back!to!the!menu,!added!a!second!coke!and!then!wondered!why!they!had!two!
separate!line!items!in!their!bag!instead!of!one!line!item!with!a!quantity!of!2!
Severity:!Negligible!
Task!6:!Let’s!maybe!get!a!dessert!too…never!mind,!we’re!good!–!let’s!just!order!
what!we!have.!
• 5/6!successfully!navigated!back!to!the!bag!by!using!the!app!menu!
• Issue:!1/6!wondered!why!the!icon!with!the!subtotal!in!the!bottom!right!corner!of!the!app!
didn’t!take!them!directly!to!the!bag!like!they!expected!it!to.!This!participant!preferred!to!
reach!the!bag!in!one!click!rather!than!the!two!required.!
DONNA FIXER WANT TO MAKE THINGS BETTER
FA = −FB
Take My Job! @dlichaw | greatnorthelectric.com
COLLABORATIVE PRIORITIZIATION
IMG: HOLDING HANDS
Take My Job! @dlichaw | greatnorthelectric.com
COLLABORATE
EVERYONE WANTS TO BE A HERO
Take My Job! @dlichaw | greatnorthelectric.com
Take My Job! @dlichaw | greatnorthelectric.com
DAVID Created a product that
people use, love, and pay forLISA
Got fewer complaints
BENOIT Felt useful
BEN Launched on time
SUE Increased engagement
ED & ALI Increased engagement
Take My Job! @dlichaw | greatnorthelectric.com
WHO IS YOUR USER? WHAT IS THEIR GOAL?
WHAT PROBLEM DO THEY HAVE? HOW CAN YOU: FOSTER CREATIVITY?
MAKE THEM USEFUL?
PROMOTE ACCOUNTABILITY?} MAKE THEM
A HERO
Take My Job! @dlichaw | greatnorthelectric.com
FA = −FB
HEROA = −HEROB
Take My Job! @dlichaw | greatnorthelectric.com
DAVID Asked me back and refers me
EMMA Lost touch
BENOIT Moved back to France
BEN Hired me for another project
SUE Hired me for another project
ED & ALI Asked me back and refers me
THEY’RE A HERO YOU’RE A HERO
Take My Job! @dlichaw | greatnorthelectric.com
THANK YOU.Donna Lichaw
@dlichaw greatnorthelectric.com