take back your eyewear sales. who are you? michelle’s a linchpin
TRANSCRIPT
Take Back Your Eyewear Sales
Who are you?
Michelle’s a Linchpin
Administrative Business
• Questions
• Slides
• Sources
• Interactivity
paulineblach081
From a text message
How to join our session
37607
Presentation Objectives
1. Describe the problem
2. Identify weaknesses and strengths
3. Maximize strengths
BREAKOUT
Tell your neighbour one thing you want to learn from this presentation. Write it down on a sticky.
What’s the problem?
Impact on your patients and your practice?
Patients:
don’t benefit from your expertise
Practice:
lost eyewear sales = ?
- Alcon and Essilor of America Inc.(2012)
Acknowledge weaknesses
Selection Price
Convenience
*
Accentuate strengths
Convenient Trustworthy
Before the sale
Recalling & Reminders
Before the Sale
- Berry, L (2001)
Before the sale
Reception
Before the sale
Pre-testing
Before the sale – During the exam
Doctors
During the sale
Opticians
Closing the Sale
After the sale
Conclusion
The problem Impacts Solution Strengths
Call to action
References
Alcon and Essilor of America Inc. (2012). Best Practices of Spectacle Lens Management. Management and
Business Academy for Eyecare Professionals.
Jobson Research (2012). Adult consumer eye exam experience survey. Jobson Medical Information.
Connect With Me!
http://paulineblachford.com/
Pauline Blachford Company
Canadian Journal of Optometry
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In terms of asking questions, I plead guilty. I ask a heck of a lot of questions.
DICK CHENEY
Questions?
paulineblachford.com
